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Wyświetlanie 1-15 z 17
Tytuł:
Place Marketing in Hungary: The Case of Debrecen
Autorzy:
Kozma, Gábor
Powiązania:
https://bibliotekanauki.pl/articles/623741.pdf
Data publikacji:
2009-09-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
place marketing
Debrecen
Opis:
After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified.
Źródło:
European Spatial Research and Policy; 2009, 16, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
Autorzy:
Pellenbarg, Pieter
Meester, Wilhelm
Powiązania:
https://bibliotekanauki.pl/articles/623871.pdf
Data publikacji:
2009-09-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
place marketing
Groningen
Opis:
In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research question specifically deals with the influence of the marketing campaign on the image of Groningen.
Źródło:
European Spatial Research and Policy; 2009, 16, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
What can We Learn from City Marketing Practice?
Autorzy:
Kavaratzis, Mihalis
Powiązania:
https://bibliotekanauki.pl/articles/623745.pdf
Data publikacji:
2009-09-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
place marketing
Amsterdam
Budapest
Opis:
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues that need clarification before an agreement can be reached as to the exact effects and potential of city marketing as a tool of economic and socio-cultural development. A particular gap can be noticed between theoretical suggestions on the ways in which marketing should be understood and used within cities and the practical implementation as this can be observed in contemporary cities. A common view on this issue highlights the need for practitioners to follow theoretical ideas but the practice can also be a source of useful lessons that might enrich the theory. This paper investigates marketing and branding practices of two European cities in order to extract from the practice lessons that will support the theoretical development of city marketing and city branding and might contribute towards bridging this gap. The cities investigated are Amsterdam and Budapest, both of which provide valuable insights into the challenges of an effective city marketing implementation.
Źródło:
European Spatial Research and Policy; 2009, 16, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Instruments of Place Branding: How is it Done?
Autorzy:
Ashworth, Gregory
Powiązania:
https://bibliotekanauki.pl/articles/623877.pdf
Data publikacji:
2009-09-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
place marketing
local development
Opis:
Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value. This article is not about the concepts or justifications but about how it is actually done at the local level, especially as part of broader conventional place management policies. Three main local planning instruments are widely used throughout the world in various combination in diverse places, each of which is described and exemplified here. These are first, personality association, where places associate themselves with a named individual, from history, literature, the arts, politics, entertainment, sport or even mythology, in the hope that the necessarily unique qualities of the individual are transferred by association to the place. Secondly, the visual qualities of buildings and urban design is an instrument of place-branding available to local planners. This could include flagship building, signature urban design and even signature districts. Thirdly, event hallmarking is where places organise events, usually cultural or sporting, in order to obtain a wider recognition that they exist but also to establish specific brand associations. Lessons are drawn from practice about the importance of combining these instruments and integrating them into wider planning and management strategies.
Źródło:
European Spatial Research and Policy; 2009, 16, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Znaczenie miejsca zamieszkania w życiu ludzi starszych.
Autorzy:
Niezabitowski, Marek
Powiązania:
https://bibliotekanauki.pl/articles/473705.pdf
Data publikacji:
2014
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
ludzie starsi
gerontologia środowiskowa
poczucie miejsca
przywiązanie do miejsca
funkcjonalna zależność od miejsca zamieszkania
elderly people
environmental gerontology
sense of place
place attachment
place dependence
Opis:
Celem artykułu jest pokazanie na jak różne sposoby ludzie starsi są związani ze swoim miejscem zamieszkania. Autor porusza teoretyczne i empiryczne aspekty tego zagadnienia. W części teoretycznej tekstu przedstawiono te kategorie teoretyczne w gerontologii środowiskowej, które wyjaśniają charakter i siłę psychologicznie nierozerwalnych związków człowieka starego z jego miejscem zamieszkania. Najważniejszymi z tych mechanizmów są: poczucie miejsca, przywiązanie do miejsca oraz funkcjonalna zależność od miejsca zamieszkania. W części empirycznej autor ilustruje mechanizmy przywiązania seniorów do ich miejsca zamieszkania, posługując się materiałem empirycznym z czterech projektów badawczych, w których osobiście uczestniczył (w tym ogólnopolski projekt zamawiany PolSenior). Dokonując wyboru spośród zgromadzonego materiału empirycznego, autor koncentruje się na analizie jakościowej wywiadów pogłębionych ukazujących stosunek starszych mieszkańców wybranych osiedli na Górnym Śląsku do ich miejsca zamieszkania. Z badań tych wynika, że seniorzy, mimo odczuwanych niedogodności w środowisku zamieszkania, najczęściej chcą w nim pozostać. Są przywiązani do swojego miejsca zamieszkania, czują się w nim najpewniej, a w innym, na starość, raczej nie zaadaptowaliby się tak pomyślnie. Z przeprowadzonych badań wynika, że potrzebne są rozwiązaniaorganizacyjne i architektoniczno-urbanistyczne zapewniające opiekę w znanym i akceptowanym przez seniorów środowisku zamieszkania.
The aim of this article is to show the different ways in which elderly people are bound to their habitat. The author sheds light both on theoretical and empirical aspects of this issue. The concepts which explain psychological mechanisms that bind elderly people to their residential environment have been presented in the theoretical part of the article. These concepts include the sense of place, the place attachment and the place dependence, which are the most important. To illustrate the mechanisms of the seniors’ attachment to their habitat in the empirical part of the text, the author presents the results of four research projects (including nation-wide project PolSenior). In the presentation of the empirical material that has been collected, the author focuses on the qualitative analysis of the in-depth interviews which show the attitudes of senior residents of chosen settlements in Upper Silesia towards their residential environment. According to the research presented in the article, despite some inconveniences senior respondents tend to stay where they live. They feel attached to the place, they feel secure there or they are too old to adapt to new surroundings. In light of the research conducted, there is a need for organizational an d urban-architectural solutions that provide care within the habitat that is recognizable and acceptable by seniors.
Źródło:
Problemy Polityki Społecznej. Studia i Dyskusje; 2014, 24(1); 81-101
1640-1808
Pojawia się w:
Problemy Polityki Społecznej. Studia i Dyskusje
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Towards a (Ludic) Resonant and Sensory Enviroment: Space, Music and Locative Gaming
Autorzy:
Andrade, Luiz Adolfo
Medeiros, Macello
Powiązania:
https://bibliotekanauki.pl/articles/485081.pdf
Data publikacji:
2018
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
locative games
music, place
sensorial environment
space
Opis:
This paper discusses the relationship between locative games and music, using as reference the notions of sound space, acoustic space, and soundscape. The locative game genre reflects the opposite side considering the video game format: in this case, the action leaks from screens and consoles to the urban space with the use of locative media, turning the city into support for the actions of the players. Our hypothesis argues that by using music and other sound features (sounds, effects and so on), the locative game can create a resonant sensory environment caused by music and sound signals that are impregnated in the region. As a methodology, we analysed the locative game GPS Musical Crosswords Puzzle from these concepts – sound space, acoustic space, and soundscape – to show how they can be designed from the experience of locative games.
Źródło:
Acta Ludologica; 2018, 1, 1; 16-26
2585-8599
Pojawia się w:
Acta Ludologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
‘We Make Ourselves at Home Wherever We are’1-Older Peoples Placemaking in Newton Hall
Autorzy:
van Hoven, Bettina
Douma, Linden
Powiązania:
https://bibliotekanauki.pl/articles/623609.pdf
Data publikacji:
2012-07-26
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
ageing
older people
place attachment
Newton Hall
Opis:
The aim of this paper is to explore older in-migrants' experiences and perceptions of their spatial context at the neighbourhood level, the key aspects in their attachment to the neighbourhood, and the role of place in their experience of ageing. Our qualitative research was carried out in Newton Hall (United Kingdom). The findings show that older people can have a proactive role in terms of placemaking and their own wellbeing. However, the study also reveals that the condition of the spatial context can either support or hinder older people's sense of wellbeing.
Źródło:
European Spatial Research and Policy; 2012, 19, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Affordances of Historic Urban Landscapes: an Ecological Understanding of Human Interaction with the Past
Autorzy:
Alves, Susana
Powiązania:
https://bibliotekanauki.pl/articles/623719.pdf
Data publikacji:
2015-01-27
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
affordances
historic urban landscapes
place
culture
tangible and intangible heritage
Opis:
Heritage has been defined differently in European contexts. Despite differences, a common challenge for historic urban landscape management is the integration of tangible and intangible heritage. Integration demands an active view of perception and human-landscape interaction where intangible values are linked to specific places and meanings are attached to particular cultural practices and socio-spatial organisation. Tangible and intangible values can be examined as part of a system of affordances (potentialities) a place, artefact or cultural practice has to offer. This paper discusses how an ‘affordance analysis’ may serve as a useful tool for the management of historic urban landscapes.
Źródło:
European Spatial Research and Policy; 2014, 21, 2
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Importance of Place in Corporate Identity an Investigation on the Presence of Old Dutch Firms on the Internet
Autorzy:
Brouwer, Aleid
Pellenbarg, Pieter
Powiązania:
https://bibliotekanauki.pl/articles/623621.pdf
Data publikacji:
2011-11-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
firm behaviour
embeddedness
corporate identity
local environment
sense-of-place
Opis:
This paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong sense-of-place in the presentation of ‘self’ on their websites. Location is important for old firms' images, underlining the importance of embeddedness. Location remains important when firms compete on the ‘global level’ on the Internet. This paper therefore contributes to the understanding of place and local embeddedness of firms in the ‘global internet space’.
Źródło:
European Spatial Research and Policy; 2011, 18, 2
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
DOROTA FOLGA-JANUSZEWSKA, MUZEUM: FENOMENY I PROBLEMY, KRAKÓW 2015, SS. 157
DOROTA FOLGA-JANUSZEWSKA, MUSEUM: PHENOMENA AND PROBLEMS, CRACOW 2015, PP. 157
Autorzy:
Jan, Święch,
Powiązania:
https://bibliotekanauki.pl/articles/432791.pdf
Data publikacji:
2015
Wydawca:
Krajowy Ośrodek Badań i Dokumentacji Zabytków
Tematy:
musaeum
museum
collection
education
changes
meeting place
experience space
cultural industry
Opis:
The book by Dorota Folga-Januszewska is a reflection by a museum professional and practitioner on the phenomena accompanying contemporary changes in the field of museology, the dynamic development of which has been noted internationally. As museums enter the realm of the cultural and tourist industries, which are governed by tough market rules, they change the forms of their activity and often become a stimulus to regional development.
Książka Doroty Folgi-Januszewskiej jest refleksją muzeologa i praktyka muzealnego nad zjawiskami towarzyszącymi współczesnym przemianom muzealnictwa. Dynamiczny jego rozwój odnotowuje się na całym świecie. Muzea wchodząc w sferę przemysłu kulturowego i turystycznego, rządzącego się twardymi rynkowymi regułami, zmieniają formy swojej działalności, stając się często stymulatorem rozwoju regionalnego.
Źródło:
Muzealnictwo; 2015, 56; 227-229
0464-1086
Pojawia się w:
Muzealnictwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Scottish Wilderness Rejuvenated: The Regional Identity of Scotland as a Tourist Destination in The Scots Magazine 2017–2018
Autorzy:
Irmina, Wawrzyczek,
Powiązania:
https://bibliotekanauki.pl/articles/888897.pdf
Data publikacji:
2020-09-11
Wydawca:
Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
Tematy:
Scotland
wilderness
The Scots Magazine
destination place identity
identity-based tourism
Opis:
Vital academic debates concerning national and regional identities have recently been conducted in the trans-disciplinary field of Tourism Studies, in the context of today’s identity-based economy. Tourist destinations compete on the market by promoting their place identities constructed in response to the needs and tastes of tourism consumers. Scotland, long preoccupied with her historically complicated cultural identity, is also involved in projecting a commodified regional identity. The following analysis of a sample of The Scots Magazine texts, approached here as elements of Scotland’s coordinated destination marketing, demonstrates the ascendancy of revived and discursively renewed wilderness as the dominant identity marker of the region.
Źródło:
Anglica. An International Journal of English Studies; 2020, 29/3; 31-43
0860-5734
Pojawia się w:
Anglica. An International Journal of English Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Places that Matter: Place Attachment and Wellbeing of Older Antillean Migrants in the Netherlands
Autorzy:
Lager, Debbie
van Hoven, Bettina
Meijering, Louise
Powiązania:
https://bibliotekanauki.pl/articles/623607.pdf
Data publikacji:
2012-07-26
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
ageing
place attachment
wellbeing
Antillean migrants
the Netherlands
senior cohousing community
Opis:
It has been argued that attachment to place increases wellbeing in old age (Wiles et al., 2009). Feeling ‘in place’ can increase an older person's wellbeing. For older migrants it can be a challenge to live in-between cultures. The objective of the article is to explore how older Antillean migrants derive a sense of wellbeing from attachment to their everyday places. We do so by drawing on in-depth interviews and a photography project with Antilleans who live in a senior cohousing community in a city in the Northern Netherlands. Based on the study, we conclude that the cohousing community acted as a central setting of experience from which the participants explored their wider surroundings and developed new attachments in the neighbourhood.
Źródło:
European Spatial Research and Policy; 2012, 19, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategie uwodzenia tekstem. O odpowiedzialnej lekturze literatury podczas zajęć na przykładzie języka polskiego jako rodzimego oraz jako języka obcego
Strategies of using literary texts as means of seduction. On reading literary text while teaching Polish as a mother tongue and as a foreign language
Autorzy:
Czerkies, Tamara
Powiązania:
https://bibliotekanauki.pl/articles/510759.pdf
Data publikacji:
2014
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
literary texts in teaching
reading process
types of reading
responsible reading
glottodidactics
third place culture
Opis:
The article discusses problems for native speakers and foreigners when reading literary texts during Polish language classes. Two important books are presented here (K. Koziołek, 2006; A. Janus¬ Sitarz, 2009). It also refers to publications about the importance of literature in teaching and the role of the teacher (J. Kowalikowa 2004, B. Chrząstowska 1979, 2009). The author of the article also compares the theory of A. Janus¬ Sitarz (designed for teaching Polish as a mother tongue) with J. Spiro’s concept of 6 reading types (concerning the function of literary texts in teaching Polish as a foreign language). The author concentrates on the problem of responsible reading (as described by M.P. Markowski, 2000) and on teaching being understood as an invitation to a dialogue with text. K. Koziołek, A. Janus¬ Sitarz and C. Kramsch in glottodidactics recommend this kind of dialogic approach.
Źródło:
Postscriptum Polonistyczne; 2014, 1(13); 27-46
1898-1593
2353-9844
Pojawia się w:
Postscriptum Polonistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Rola przestrzeni i miejsca w procesie resocjalizacji młodzieży niedostosowanej społecznie
Autorzy:
Justyna, Siemionow,
Powiązania:
https://bibliotekanauki.pl/articles/892067.pdf
Data publikacji:
2018-06-19
Wydawca:
Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
Tematy:
place and space in the social rehabilitation process
socially maladjusted
the effectiveness of social rehabilitation process
Opis:
The principal task of the social rehabilitation process, which is based on creative social rehabilitation, is to obtain relatively permanent consequences in the personality of the juvenile, his social functioning, creating the parameters of his identity, and the resulting life and social roles. A developing identity of juveniles is a simple way of thinking about oneself, one’s life priorities. It means that young people behave like they think. The process of social rehabilitation takes place in a specific environment of the institution where one can find the objects and the facts, as well as a lot of interaction between them. There is no doubt that among the factors which have a real impact on social rehabilitation the greatest importance is given to interpersonal relations. The space and the place are essential issues in this process. The space of contacts of two personalities – the youth and the teacher – is a plane on which the traces of changes of identity parameters of both interaction partners are imprinted. The place is created for people and by people; it activates the potential of youth.
Źródło:
Kwartalnik Pedagogiczny; 2018, 63(2 (248)); 24-36
0023-5938
Pojawia się w:
Kwartalnik Pedagogiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Shifts in EU Cohesion Policy and Processes of Peripheralization: A View from Central Eastern Europe
Autorzy:
Faragó, László
Varró, Krisztina
Powiązania:
https://bibliotekanauki.pl/articles/623795.pdf
Data publikacji:
2016-07-07
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
EU cohesion policy
EU integration
centre–periphery
Lisbonization
place-based development
Central Eastern Europe (CEE)
Visegrad Group (V4)
Opis:
The increasing dominance of neoliberalism as the key steering mechanism of the European Union (EU) since the early 1990s has implied the competitiveness-oriented reshaping of cohesion policy. The aim of this paper is to initiate a debate from a critical political economic perspective on the implications of this shift for Central Eastern European (CEE) member states. To this end, the paper discusses the formation of EU centre-periphery relations from a CEE point of view and formulates some preliminary suggestions as to how cohesion policy would need to be rethought in order to ensure the better integration of lagging CEE regions.
Źródło:
European Spatial Research and Policy; 2016, 23, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
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