- Tytuł:
- Функційність іменників і дієслів у політичній рекламі
- Autorzy:
-
Osewska, Monika
Romaniuk, Svitlana - Powiązania:
- https://bibliotekanauki.pl/articles/1789858.pdf
- Data publikacji:
- 2018-04-20
- Wydawca:
- Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
- Tematy:
-
political advertising
slogan
elections in Ukraine
categories of the noun and verb - Opis:
- The article deals with political slogans placed on billboards and advertising spots dedicated to political advertisement and the 2014 Parliamentary elections. Following the time after ‘Euromaidan’, the 2014 elections were the fi rst after the dissolution of the Verkhovna Rada of Ukraine 7th convocation. The author presents research categories of the noun and verb (i.e. degrees of comparison of adjectives and forms of numerals and adverbs) which she fi nds the most important. The author concludes that nouns and verbs appear more frequently and are more visible than other parts of speech. What is more, a choice of appropriate lexis aff ects the way we perceive advertisement.
- Źródło:
-
Studia Ucrainica Varsoviensia; 2018, 6; 237-247
2299-7237 - Pojawia się w:
- Studia Ucrainica Varsoviensia
- Dostawca treści:
- Biblioteka Nauki
Artykuł