- Tytuł:
- Etika reklamy
- Autorzy:
- Czarnecki, Paweł
- Powiązania:
- https://bibliotekanauki.pl/articles/2130983.pdf
- Data publikacji:
- 2016
- Wydawca:
- Instytut Studiów Międzynarodowych i Edukacji Humanum
- Tematy:
-
ethics
advertising - Opis:
- The basic objective of advertising is to inform about the product and the company that produces it. This objective does not raise ethical objections to such an extent until the advertised product is not a threat for the beneficiaries. However, it seems that in today’s world realizes advertising and other purposes, expanding the peculiar ideology, according to which human life has meaning and value only if it creates the possibility of unlimited consumerism. Instead of advertising consumers helped in his decision, trying to manipulate thus destroying traditional values and the striving to replace them with new ones (rather pseudo). When the ad is viewed from a global perspective, we can not avoid the im- pression that the company is not trying to adapt your product to the needs of the client, but to impress the client (ie de facto to humans), and change it to become consumers of these products. Hence, under the influence of advertising creates new habits, new attitudes and beliefs, and even can be said - a new type of man.
- Źródło:
-
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2016, 4(23); 29-43
1898-8431 - Pojawia się w:
- Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł