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Tytuł:
Strategie perswazji słownej w australijskich przekazach reklamowych skierowanych do backpackerów
Strategies of verbal persuasion in australian advertising messages aimed at backpackers
Autorzy:
Jabłonkowska, Jolanta Barbara
Nawrocka, Elżbieta Danuta
Powiązania:
https://bibliotekanauki.pl/articles/465123.pdf
Data publikacji:
2016-01-25
Wydawca:
Akademia Wychowania Fizycznego we Wrocławiu
Tematy:
backpacking
reklama
perswazja
namawianie werbalne
advertising
persuasion
verbal persuasion
Opis:
Background. Persuasion is the most important element of impingement in advertising. The art of persuasion uses tools that allow creation of messages in such a way that it helps to capture customers’ interest in the advertised product or service, but also has the power to persuade them to buy it. The whole range of deliberate tools are designed to aim at that goal. This article attempts to analyse advertising messages addressed to a specific target market – the backpacker. Material and methods. The analysis based on folders, brochures and flyers published in the years 2010–2014 and available at backpacking hostels, travel agencies, clubs or places associated with recreation. The qualitative research was employed. Results. Analysis of the language of persuasion used in this material allowed observation of the methods and the use of persuasive language resources and the categories of personal pronouns meant to support the development of a bond between the supplier and the consumer. Conclusions. The language of the advertising slogans and contents reflects the structure of natural speech, intentionally enhanced with linguistics means of persuasion. From the analyzed texts emerges a model profile – designed by the Australian tourism industry – of a backpacker as a consumer with clearly defined needs and expectations.
Źródło:
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 51; 55-65
0239-4375
Pojawia się w:
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Oblicza sterowania. O perswazji niewerbalnej w sztuce i reklamie
Autorzy:
Szczęsna, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/1186760.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:
persuasion
art
advertising
Opis:
The article deals with the issue of non-verbal persuasion in art and advertising. It shows and characterises the difference in the goals that both representations of non-verbal persuasion pursue. The author depicts the distinct way of textual existence of persuasion resulting from this discrepancy. The ontical contrast between persuasion in art and advertising is shown on specific examples of fine arts and audiovisual advertising.
Źródło:
Załącznik Kulturoznawczy; 2018, 5; 23-36
2392-2338
Pojawia się w:
Załącznik Kulturoznawczy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Techniki perswazyjne w radiowych tekstach dziennikarskich na przykładzie serwisów informacyjnych „Fakty RMF FM” (czerwiec–sierpień 2013)
Persuasive techniques in broadcast journalism texts illustrated with an example from “Fakty RMF FM” Radio News Programmes (June–August 2013)
Autorzy:
Piotrkowski, Maciej Sergiusz
Powiązania:
https://bibliotekanauki.pl/articles/967266.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
radio station
news
persuasion
Opis:
The author analyses the role of the radio news bulletin, based on the example of “Fakty” on the RMF FM radio station. In this, he uses the theory of persuasive techniques researched by M. Gajlewicz; however, he also takes into account linguistic aspects of the communication and modern rhetoric understood as effective persuading. The purpose of the article is to prove that radio news on a commercial radio station is not actually just “pure” information; a neutral informative style is consequently displaced by the rhetorical style, full of intentionally used linguistic mechanisms, to make the information more persuasive.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2014, 23, 1
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Psychologia społeczna czy retoryka empiryczna?
Social Psychology or Empirical Rhetoric?
Autorzy:
Lewiński, Piotr
Powiązania:
https://bibliotekanauki.pl/articles/458788.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Wrocławski. Oficyna Wydawnicza ATUT – Wrocławskie Wydawnictwo Oświatowe
Tematy:
persuasion
social psychology
rhetoric
Opis:
For Aristotle, rhetoric was simply an applied technique of persuasion (techne rhetoriké), i. e. an aptitude or producing opinions. From today’s vantage point, it comprised not only the art of fine speech, but also the theory of communication, the theory of argumentation and the essentials of psychology and drama. The problem of multi-aspects of persuasion and argumentation was last comprehensively presented by Aristotle, who interrelated rhetoric with logic, the speaker’s ethos (reliability) and the theory of rhetorical affections, which were aimed at influencing the feelings of the listeners (pathos). It was not until the turn of the forties and fifties of the twentieth century that researchers took a new interest in techniques of exerting influence on people. The experimental methods of Carl Hovland, Fritz Heider, Leo Festinger and others have shaped the modern scientific formula of the old affections theory, now called social psychology. It follows that rhetoric and social psychology, the two fields of influencing people, are closely linked, what Aristotle was undoubtedly aware of. The aim of this article is to find an answer to the question about the relationship between the affections theory and social psychology: do we have the right to call it empirical rhetoric?
Źródło:
Linguistische Treffen in Wrocław; 2019, 16; 77-91
2084-3062
2657-5647
Pojawia się w:
Linguistische Treffen in Wrocław
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Lekarz szuka pacjenta. Leksyka wartościująca pozytywnie na internetowych stronach gabinetów stomatologicznych
A Doctor is Looking for a Patient. Positively Evaluating Lexis on the Web Pages of Dental Offices
Autorzy:
Michalska, Beata
Powiązania:
https://bibliotekanauki.pl/articles/911096.pdf
Data publikacji:
2014-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
evaluation
persuasion
advertising
information
Opis:
Modern business is connected with the Internet, and—on the background of the prototypic corporate Web sites—the pages of doctors’ offices constitute a separate category as the advertising of medical services in Poland is regulated by law. Because of that, doctors—being the owners of private surgeries—are confronted with significant limitations in this area. According to the Act of the Supreme Medical Council (Pol. Naczelna Rada Lekarska) of December 16, 2011 doctors are not allowed to advertise the health services they provide. It is permitted to publish only the information including, among others, the professional title, specialization, the name and surname, days and hours of admission, with the reservation that such information may not possess the attributes of an advertisement. Practically, it is very hard to discern the difference between information and advertisement. The survey of the Web sites of dental offices indicates the presence of communicative elements fulfilling the persuasive function. More careful reading allows one to notice also the evaluating lexis. The compiled research material allows the author to suggest a hypothesis that the studied texts represent persuasive acts of speech.
Źródło:
Poznańskie Spotkania Językoznawcze; 2014, 28; 81-91
2082-9825
2450-0259
Pojawia się w:
Poznańskie Spotkania Językoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Topics of the Exordium and the Peroration of a Speech: Persuasion or Manipulation?
Autorzy:
Brud, S.
Powiązania:
https://bibliotekanauki.pl/articles/702887.pdf
Data publikacji:
2005
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
ANCIENT RHETORIC
MANIPULATION
PERSUASION
Opis:
The ancient rhetoricians regard the beginning and the end of a speech as the places particularly suited to influence the hearers' beliefs and emotions. Their advice on this matter is here compared with what modern psychologists say about ways of manipulating the listener.
Źródło:
Meander; 2005, 60, 4; 460-467
0025-6285
Pojawia się w:
Meander
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Istota perswazji w ujęciu gramatyki komunikacyjnej. Rozważania teoretyczne
Autorzy:
Żardecka, Alicja
Powiązania:
https://bibliotekanauki.pl/articles/2151219.pdf
Data publikacji:
2018
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
communication grammar
persuasion
argumentation
Opis:
The article includes comprehending persuasion on land of the communications grammar textbook, as well as important aspects associated with her, among others i.e. argumentation as coaxing important means or also system means of persuasion. Explaining the notion to persuasion to which already and this way the meaning publication number was devoted on land of different fields of study is a point of departure. An interest in comprehending persuasion results from her huge complexity and still of endless resources of her centres which constitute the subject of the research for many linguists. The article is a specific attempt to describe it, what more essential for persuasion, but on the plain of the communications grammar textbook.
Źródło:
Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2018, 2(23); 163-171
1730-0266
Pojawia się w:
Prosopon. Europejskie Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Figury retoryczne w dyskursie perswazyjnym – konfrontacja na podstawie analizy reklam polskich, włoskich i francuskich
Autorzy:
Dolata-Zaród, Anna
Pastucha-Blin, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/2089942.pdf
Data publikacji:
2021-09-25
Wydawca:
Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:
rhetorical figures
persuasion
discourse
advertisements
Opis:
The aim of the present article is to offer a comparative analysis of advertising discourse with regard to the presence and classification of rhetorical figures as an efficient strategy of persuasion. Short commercial texts extracted directly from trade offers of producers, sales companies and online shops, as well as advertisements published on websites and in on-line versions of magazines have been analyzed. Due to limited textual capabilities, we have decided to restrict the scope of the analysis to texts which promote cosmetic products, as well as those that advertise various beauty treatments as a means of improving the appearance and well-being of contemporary women. In order to fully demonstrate the comparative aspect of the study, we have analyzed advertisements of the same products (of commonly known brands) in three linguistic versions, Polish, Italian and French, thus indicating the differences and similarities stemming from the employment of rhetorical figures.
Źródło:
Acta Neophilologica; 2021, 2, XXIII; 7-20
1509-1619
Pojawia się w:
Acta Neophilologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ogłoszenia sprzedaży odzieży damskiej a metody wpływania na odbiorcę
Sale Advertisements for Women’s Clothing and the Methods of Influencing Customers
Autorzy:
Karwowski, Stanisław
Powiązania:
https://bibliotekanauki.pl/articles/1045510.pdf
Data publikacji:
2014-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
language
text
message
advertisement
persuasion
Opis:
The article is devoted to a linguistic analysis of sale advertisements for women’s clothing. The main purpose of the article is to identify the means used by the authors of advertisements for women’s clothing in order to encourage the customers to make purchase. The study concentrates on the linguistic and visual aspects of the discussed microtexts. Firstly, the conducted studies have showed that the authors of advertisements try to establish dialog with an addressee of their message by the use of question forms or imperative mode. Secondly, a macroact which is the advertisement of clothing, can be composed of at least nine microacts that are intended to encourage, praise, advise or promise. In order to achieve this, the advertisers use statements, abuse exclamations, emoticons, create messages that are informatively worthless. Thirdly, the authors of advertisements attach great attention to the aspect of credibility of the message, and because of that often direct attention to well-known persons, institutions or the terms of warranty. The conducted study has demonstrated that language is a basic and most important tool in constructing effective advertising messages.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2014, 21, 1; 63-73
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Metafora w dyskursie politycznym
Autorzy:
DOBRZYŃSKA, TERESA
Powiązania:
https://bibliotekanauki.pl/articles/954143.pdf
Data publikacji:
2009
Wydawca:
Uniwersytet Opolski
Tematy:
metaphor
political discourse
persuasion
negation
Opis:
Metaphor is not infrequently madę use of in political discourse as a suggestive means of expressing a meaning and communicating assessments, that is, as an instrument of persu- asion rendering it possible to shape the recipients’ views, opinions and behaviours from the standpoint of interests of a specified political party or social group. This role is best served by metaphors with a simple syntactic structure, highly conventionalised and em- ploying stereotypical content in their vehicle. In her description of metaphor’s me- aning-creating mechanism, the author emphasises the particular status of metaphoric pre- dicate that is suggested by the utterance’s sender and independently produced by the rece- iver using the metaphor vehicle’s connotation. The valuing so expressed is not subject to direct negation and so is quite powerful in terms of persuasiveness. Use of metaphors car- rying different valuing connotations whilst originating from a single notional field, as well as inventive witty transformation of the metaphor carrier practised in order to divert one’s attention from the evaluating content transferred by the same, can serve to neutrali- se an assessment being suggested by a metaphor. Ludic operations, often carried out on metaphors, enhance by themselves the persuasive power of utterances madę by politi- cians.
Źródło:
Stylistyka; 2009, 18; 65-84
1230-2287
2545-1669
Pojawia się w:
Stylistyka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Funkcje form komicznych (memów internetowych i dowcipów) związanych z pandemią COVID-19
Persuasive Function of Selected Comic Forms Related to the COVID-19 Pandemic
Autorzy:
Szagun, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/1787883.pdf
Data publikacji:
2021-09-30
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
Internet meme
comedy
persuasion
joke
Opis:
The subject of the study is the analysis of a series of Internet memes and linguistic jokes made available in pseudomemic form in connection with the COVID-19 pandemic. Comedy itself feeds on any deviations from the norm observed in social, and especially political, life; it captures all the aberrations, nonsense and inconsistencies. The pandemic emergency is fraught with new situations and rules that constitute such a deviation. A vivid social reaction is especially visible in the multisemiotic comic genres, such as Internet memes, due to their channel of entry (the Internet becomes the main channel of communication outside of family communities during social isolation), plasticity and susceptibility to replication. Comic forms, apart from peculiarly ludic and humorous functions, also perform persuasive functions, activating the social need to differentiate between oneself and the stranger, and consequently isolate or integrate certain social groups. In addition, Internet memes also serve as a commentary on current events, thus prompting the audience to take a position. Persuasion dressed in a comic costume seems to be one of the strongest ways of social influence, because it spreads in its innocent and playful form like a viral and becomes firmly fixed in social consciousness.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2021, 28, 1; 255-270
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
O pewnych warunkach perswazji
Autorzy:
Warchala, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/679407.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
persuasion, manipulation, conditions for persuasion, horizon of rationality
perswazja, manipulacja, warunki perswazyjności, horyzont racjonalności
Opis:
The paper approaches the problem of persuasion as a communication phenomenon and is an attempt to set up a distinction between persuasion understood in terms of convincing or inducing and manipulation regarded as a way to defeat or dominate. The paper seeks as well to define two main conditions necessary for any persuasion to occur, namely 1) dialogue understood as opening towards the recipient and the reasons other than one’s own, and 2) freedom to pronounce and defend one’s own reasons. If persuasion is some sort of a symbolic struggle, it must be fought within the limits of a jointly established horizon of rationality and take into account knowledge controlled by both sides.
W artykule poruszono problem perswazji jako zjawiska komunikacyjnego. Jest on próbą rozróżnienia między perswazją, czyli przekonywaniem i nakłanianiem, a manipulacją, czyli pokonywaniem i podporządkowywaniem. Przedstawiono także dwa główne warunki,które muszą zostać spełnione, aby sytuacja perswazyjna w ogóle mogła wystąpić: warunek dialogowości, czyli otwarcie się na odbiorcę, i dążenie do wymiany jako otwarcie się na racje inne niż własne, oraz warunek wolności do głoszenia i obrony własnych racji. Jeśli perswazja jest rodzajem walki symbolicznej, to musi odbywać się w warunkach wzajemnie ustanowionego horyzontu racjonalności i zaistnienia wspólnie kontrolowanej wiedzy. 
Źródło:
Artes Humanae; 2016, 1
2449-6340
Pojawia się w:
Artes Humanae
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
O perswazyjnej funkcji wina w narracjach biblijnych i mitologicznych
On the persuasive function of wine in biblical and mythological narratives
Autorzy:
Kucz, Anna
Powiązania:
https://bibliotekanauki.pl/articles/2076310.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:
wino
metamorfoza
perswazja
wine
metamorphosis
persuasion
Opis:
The aim of the present article is to outline a few chosen passages of ancient literature, in which wine – deliberately used for persuasive purposes – influenced the literary characters’ behaviour and thus shaped their physical reality. In these narratives, wine has a double effect: it can cheer people up, but it can also tame them with its strength.
Źródło:
Colloquia Litteraria; 2020, 29, 2; 84-96
1896-3455
Pojawia się w:
Colloquia Litteraria
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
News telewizyjny jako akt retoryczny
News as a Rhetorical Act
Autorzy:
Sobczak, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/968033.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
news
rhetorical act
television
persuasion
information
Opis:
This article presents television news as a rhetorical act. Television news is understood as an account of an event usually comprising of a short introduction and a few minutes of film footage (sometimes referred to as the editorial), created as a result of the work of reporters, broadcast on television, usually as one of the elements in the structure of a news magazine, but also as an element of the programme blocks of news television channels. Television news functions in the media as one of the elements of the strategic actions of media broadcasters, focused on specific purposes, including image-building and political and economic goals. News is created as a response to specific events, it fulfils the need for information, but also serves the creation of a certain image of the world, focusing attention on certain aspects of reality, evaluating it, persuading viewers of the importance or unimportance of certain events. It plays an informative, creative, conceptual, stimulating, evaluative and ultimately aesthetic role. In order to achieve these objectives it is appropriately constructed, taking into account the characteristics and needs of the recipient and the ethos of the broadcaster. In this sense, it is therefore a “rhetorical” act – intentional, deliberate, constituting a response to a specific situation (it is historically, socially and politically conditioned) and addressed to specific recipients.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 31, 1
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
NLP – narzędzie perswazji czy sztuka manipulacji?
NLP – A Tool of Persuasion Whether Art of Manipulation?
Autorzy:
Drabik, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/637889.pdf
Data publikacji:
2011
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
Neurolinguistic programming
psychotherapy
NLP
persuasion
manipulation
Opis:
Neurolinguistic programming, technology once used mostly by psychotherapists, nowadays tool used increasingly in various fields of human activities. Used mostly by retailers, in whose work negotiations and communication techniques play the special role. Neurolinguistic programming aims at establishing positive contact with a correspondent, strengthening the forces of communication as well as creating and modifying patterns of thinking and perception of other people. Th ese actions are the cause of lively discussion among inthusiasts appreciating the effectiveness of NLP as a tool of persuasion and its critics, who recognize the negative aspects and the possible misuse for the purposes of manipulation.
Źródło:
Rocznik Kognitywistyczny; 2011, 5; 19-24
1689-927X
Pojawia się w:
Rocznik Kognitywistyczny
Dostawca treści:
Biblioteka Nauki
Artykuł
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