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    Wyświetlanie 1-4 z 4
    Tytuł:
    Deutsch als Wissenschaftssprache, where are you? Einige Bemerkungen zu den Artikelüberschriften in der deutschen Onlinepresse
    Autorzy:
    Jachym, Barbara
    Powiązania:
    https://bibliotekanauki.pl/articles/915241.pdf
    Data publikacji:
    2014-01-01
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    German language in the scientific communication
    titles
    English vs. German in scientific communication
    English as a new lingua franca
    language strategies
    Opis:
    The role of the German language in scientific communication in Germany has long been the subject of much discussion. In the media, including online, you can find a numerous articles on the subject. Titles in the press show that the German public is very concerned about this state of affairs. The headlines already leave no illusions that the German language is displaced in the scientific research by the English language. Are we dealing with the birth of new lingua franca? Based on selected titles I tried to show how far they correspond with the content of the article. Subjected analyses allowed to discover language strategies used in the titles to illustrate the problem.
    Źródło:
    Glottodidactica. An International Journal of Applied Linguistics; 2014, 41, 2; 87-103
    0072-4769
    Pojawia się w:
    Glottodidactica. An International Journal of Applied Linguistics
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Politischer Sprachgebrauch
    Political Language Use
    Autorzy:
    Niehr, Thomas
    Powiązania:
    https://bibliotekanauki.pl/articles/2056880.pdf
    Data publikacji:
    2021
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    politische Kommunikation
    demokratische Öffentlichkeit
    Sprachstrategien
    deskriptive Linguistik
    Diskursanalyse
    Sprachkritik
    political communication
    democratic public
    language strategies
    descriptive linguistics
    discourse analysis
    language criticism
    Opis:
    In diesem Artikel werden Besonderheiten der politischen Kommunikation vorgestellt. In der Forschung ist man sich einig, dass politische Sprache keine Fachsprache oder Varietät im traditionellen Sinne ist. Dennoch hat es Versuche gegeben, Merkmale des politischen Sprachgebrauchs genauer zu definieren. Solche Versuche stammen aus dem linguistischen Teilgebiet der „Politolinguistik“, dessen Geschichte kurz beschrieben wird, um die methodischen Fortschritte dieser Disziplin zu skizzieren. Schließlich gibt der Beitrag einen Überblick über wichtige Forschungsergebnisse der Politolinguistik und über Diskurse, die für die Kommunikationsgeschichte der Bundesrepublik Deutschland von langfristiger Bedeutung sind und waren.
    In this article, special features of political communication are presented. Researchers agree that political language is not a technical language or variety in the traditional sense. Nevertheless, there have been attempts to define the characteristics of political language use more precisely. Such attempts originate from the linguistic subfield of „politolinguistics“, whose history is briefly described in order to outline the methodological advances of this discipline. Finally, the article provides an overview of important research results in politolinguistics and of discourses that are and have been of long-term importance for the history of communication in the Federal Republic of Germany.
    Źródło:
    Lublin Studies in Modern Languages and Literature; 2021, 45, 1; 75-85
    0137-4699
    Pojawia się w:
    Lublin Studies in Modern Languages and Literature
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Notfallmedizinische Kommunikation im Unterricht Polnisch als Fremdsprache. Analyse von Gesprächsverhalten deutschsprachiger Rettungskräfte
    Emergency medical communication in Polish as a foreign language classes. Analysis of conversation strategies of German paramedics
    Autorzy:
    Lisek, Grzegorz
    Powiązania:
    https://bibliotekanauki.pl/articles/911738.pdf
    Data publikacji:
    2020
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    Notfallkommunikation
    Polnisch als Fremdsprache
    sprachliches Handeln im medizinischen Notfall
    emergency medical communication
    Polish as a foreign language
    linguistic performing speech acts in medical emergency
    Opis:
    This paper focuses on the emergency communication of German paramedics who are learning Polish as a foreign language. This is to be tested in a role play, in which speech acts occur. Can the recorded speech acts or certain pragmatic phenomena be used in foreign language teaching of emergency communication? The study shows that the majority of patients’ responses are understood by the paramedics, but they respond to them inappropriately. Therefore, it is concluded that language courses for paramedics should focus much more on fixed phrases in Polish. The analysis of the recordings shows that this would enable them to formulate their answers in Polish, and not in German or English. In addition, code-switching sequences were used as means to identify the areas where there is a need for a modification of the programme and exercises during the lessons. The emphasis should lie on non-medical answers to the patient’s linguistic actions as well.
    Źródło:
    Glottodidactica. An International Journal of Applied Linguistics; 2020, 47, 2; 169-193
    0072-4769
    Pojawia się w:
    Glottodidactica. An International Journal of Applied Linguistics
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Strategien und Lösungen bei der Übersetzung von identitätsstiftenden Unternehmenstexten am Beispiel einer Kundenzeitschrif
    Strategies and Solutions for the Translation of Corporate Identity Texts Using the Example of a Customer Magazine
    Autorzy:
    Błaszkowska, Hanka
    Powiązania:
    https://bibliotekanauki.pl/articles/2231440.pdf
    Data publikacji:
    2022-12-19
    Wydawca:
    Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
    Tematy:
    automotive industry
    corporate identity
    corporate communication
    corporate language
    corporate style
    company-specific terms
    customer magazine
    translation from German into Polish
    Opis:
    The article addresses the phenomenon of corporate language and the transfer of its semantic-lexical strategies, such as company-specific technical terms, from German into Polish based on customer communication texts of an automotive company. The concept of corporate language has evolved from normative-practical concepts, such as corporate wording, to linguistically-based models, such as corporate style. A corporate language is a single language phenomenon, however, in international corporate communication corporate text translation plays an important role, and attention must also be paid to the company-specific language style that sets the company apart from competitors in the same industry. A corporate language comes into play especially in external communications. This article investigates examples of external communications, specifically customer magazine texts. It also addresses the links between linguistic style and corporate identity, which must be given linguistic expression in the target texts.
    Źródło:
    Academic Journal of Modern Philology; 2022, Special Issue, 16; 31-45
    2299-7164
    2353-3218
    Pojawia się w:
    Academic Journal of Modern Philology
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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