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Wyświetlanie 1-3 z 3
Tytuł:
The changing North Sea: knowledge, speculation and new challenges
Autorzy:
Sundermann, J.
Powiązania:
https://bibliotekanauki.pl/articles/47868.pdf
Data publikacji:
2003
Wydawca:
Polska Akademia Nauk. Instytut Oceanologii PAN
Tematy:
knowledge
global change
North Sea Research project
new challenge
modelling
speculation
North Sea
Opis:
Synthesis and New Conception of North Sea Research (SYCON) is the title of a German project carried out from 1998–2000 under the leadership of Hamburg University1. It was accompanied by an international advisory board and covered North Sea issues as well as the general challenges to shelf sea research and sustainable management under global change. Particular emphasis was placed on the interdisciplinary analysis of comprehensive areas of knowledge: the data situation, understanding of processes, model development, instruments and methods, understanding of the system. Based on this, perspectives for future North Sea research were developed. The project produced a synthesis report, eleven monodisciplinary reports and an illustrated brochure for the general public (see Annex 1, this paper, p. 258).
Źródło:
Oceanologia; 2003, 45, 2
0078-3234
Pojawia się w:
Oceanologia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
New challenge for competitiveness of an agro-food company: to gain global competitive advantage
Autorzy:
Smelikova, E.
Powiązania:
https://bibliotekanauki.pl/articles/572330.pdf
Data publikacji:
2010
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
new challenge
competitiveness
agro-food company
competitive advantage
globalization
agro-food sector
global market
market
business
global business
agriculture
agribusiness concept
Opis:
As globalization continues its rapid pace, business managers must have tools and expertise to discover new ways to obtain gains from trade and new ways to reduce the costs of trade. It is necessary to adopt original approaches, capabilities, and strategies to succeed in world markets. Developing international knowledge is the foremost management challenge in the emerging global market place. The aim of this paper is to introduce the ‘Star Analysis’ as a method for applying this knowledge to obtain international competitive advantage. The results have been developed by the research project MSM 6215648904 ‘The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market’ of Mendel University in Brno, Faculty of Regional Development and International Studies.
Źródło:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego; 2010, 10(25), 3
2081-6960
Pojawia się w:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Designing museum exhibition’s communication: report and research analysis
Autorzy:
Mieczkowska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/27703551.pdf
Data publikacji:
2023-05-09
Wydawca:
Krajowy Ośrodek Badań i Dokumentacji Zabytków
Tematy:
communication efficiency
event’s impact on the city and region
museums’ communication challenge
new media in museums
exhibition as communication space
research into the public
research into communication efficiency
Opis:
Between March and August 2022, the National Museum in Lublin mounted the first in Poland exhibition of the Polish painter Tamara Lempicka. The number of public who visited it reached 86,667, which made it an event of the highest turn-out in Poland. An attempt to analyse the wonder of Lempicka’s communication success, the unwavering interest in her personality and art, has been made by the Author. This effort was helped through reaching the current carriers of her brand, namely contemporary fashion designers, authors of adverts, films, or literature pieces. The Author analysed the results of the research conducted during the Exhibition, amounting to 1,544 surveys in total. The study’s purpose was to verify public’s satisfaction, locations visitors had come from, source of information on the Exhibition, efficiency of the Museum’s communication endeavours, and the public’s profile. The visitors considered the following to have been the Exhibition’s strongest points (by order of preference); exhibits, topic, layout, narrative, curator’s concept, and the design. Interestingly, when the Exhibition was open to the public and the advertising and informing campaign was being implemented, the administrators of social media observed a significant increase in the number of visitors, The Facebook profile witnessed the increase by 54.8 per cent versus the previous five months, while the Instagram account’s visits grew by as many as 202.6 per cent. Furthermore, also the campaign promoting the event was analysed; it was not limited either to the Internet or external advertising, but was also conducted at the venue where the Exhibition was held. The power of social media was efficiently used and consciously managed by the Exhibition organizers, which substantially contributed to popularizing the project.
Źródło:
Muzealnictwo; 2023, 64; 43-50
0464-1086
Pojawia się w:
Muzealnictwo
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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