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Wyszukujesz frazę "customer capital" wg kryterium: Temat

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    Wyświetlanie 1-2 z 2
    Tytuł:
    SOCIAL RELATIONS AND ENVIRONMENTAL INFLUENCE AS A DETERMINANT OF CUSTOMER CAPITAL
    Autorzy:
    Caputa, Wiesława
    Powiązania:
    https://bibliotekanauki.pl/articles/489083.pdf
    Data publikacji:
    2015
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    customer
    customer capital
    company value
    business relationships
    Opis:
    The article presents the influence of feedback and recommendations provided by the customers on the customer purchase behaviour along with the benefits resulting from the use of the customer feedback potential in the process of company value creation. On the basis of survey conducted on the beer market in Poland, it was demonstrated that the customer feedback and recommendations have a significant influence on the purchase behaviour and allow the cost reduction of customer communication. In the analysis of the results the statistical methods were used, including focus analysis, ANOVA test and factor analysis.
    Źródło:
    Oeconomia Copernicana; 2015, 6, 2; 109-128
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    From intellectual capital to the customer capital model in the process of the real estate revitalization on the example of the city of Lodz
    Autorzy:
    Trippner-Hrabi, Justyna
    Stroińska, Ewa
    Jażdżyk, Aleksandra
    Powiązania:
    https://bibliotekanauki.pl/articles/1882898.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    revitalization
    customer capital
    post-industrial real estate
    rewitalizacja
    kapitał klienta
    nieruchomości poprzemysłowe
    Opis:
    Purpose: The aim of the publication is to verify the practical application of the theoretical assumptions contained in the adopted customer capital model in the process of revitalization of selected post-industrial areas in the city of Lodz. Design/methodology/approach: Due to the problems discussed in the article, the survey technique and the questionnaire interview method were selected for research. The methodological assumption of the article is a hypothesis that the internal customers' orientation towards values important for the capital of external customers - i.e. the internal structure of the organization - determines the success of the investment. Findings: During the analysis it was noticed that all revitalization processes taking place in the selected areas were successful in investments based on the strategies of actions which were determined by values and needs important for the society. Research limitations/implications: The methodological studies and the way they were carried out were extremely accurate in terms of obtaining reliable answers. On the other hand, there were cases in which, due to insignificant knowledge of the revitalization process in the selected area or a negative approach to the entity implementing the process, the respondents provided answers that did not correspond to the content of the questions. Practical implications: On the basis of the results of the research, and hence the confirmed hypothesis, the company or partnership should make more frequent investments based on the needs of society and provide an opportunity for future consumers to participate in the process of 'product' creation. Social implications: The conducted research confirms the importance of public participation in revitalization processes in order for them to achieve investment success, but also spatial and functional success. Originality/value: In the article, the clients' capital is presented for the first time as a central element of the organization, being at the same time the foundation that connects the remaining capitals, which are in the scheme of intellectual capital.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 559-571
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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