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Wyświetlanie 1-2 z 2
Tytuł:
Sustainable consumption and segmentation of potential low emission vehicle buyers
Autorzy:
Obrecht, Matevž
Knez, Matjaž
Lisec, Andrej
Wrzalik, Aleksandra
Kovačič-Lukman, Rebeka
Powiązania:
https://bibliotekanauki.pl/articles/88593.pdf
Data publikacji:
2019
Wydawca:
Stowarzyszenie Menedżerów Jakości i Produkcji
Tematy:
sustainable consumption
low-emission vehicles
consumer segmentation
sustainable mobility
zrównoważona konsumpcja
pojazdy niskoemisyjne
segmentacja konsumentów
zrównoważona mobilność
Opis:
In 2015 the Agenda 2030 was introduced, framed of 17 sustainable development goals (SDG) with 169 targets, which were adopted by the United Nations Member States and should bring prosperity and growth to the global society. In this paper a focus is given to the SDG 12 Sustainable consumption and production from the e-mobility perspective. SDG 12 aims to ensure sustainable consumption and production (SCP) patterns – it is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs, and a better quality of life for all. Many stakeholders from public and private sector are investing a lot of effort to identify consumer behaviour for future improvements in development of their green products and strategies Because sustainable mobility and consequently low emission vehicles (LEV) are closely related with sustainable consumption within the personal mobility this paper focuses on consumer segmentation of potential LEV buyers and their willingness to buy LEV. Results have revealed that the segment of potential alternative fuel vehicles buyers is much larger than we initially anticipated. Such vehicles are, surprisingly, also more attractive for the older population, according to our results.
Źródło:
System Safety : Human - Technical Facility - Environment; 2019, 1, 1; 425-430
2657-5450
Pojawia się w:
System Safety : Human - Technical Facility - Environment
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The structure of consumer segments in the market of motor oil for passenger cars
Autorzy:
Lotko, Aleksander
Lotko, Małgorzata
Zwierzchowska, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/1930247.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
market heterogeneity
consumer segmentation
consumer loyalty
automotive market
motor oil
cluster analysis
heterogeniczność rynku
segmentacja konsumentów
lojalność konsumentów
rynek motoryzacyjny
olej silnikowy
analiza klastrów
Opis:
Purpose: The purpose of this paper was to identify the structure of consumer segments in the market of motor oil for passenger cars. Design/methodology/approach: A quantitative approach was applied. A questionnaire-based research was carried out. Cluster analysis was selected as the results elaboration method. Findings: It was discovered that, when considering consumer behavioural loyalty, four market segments (clusters) were identified. They are characterized by different values of formal features: four features concerning the consumer and five features concerning the vehicle and its maintenance. Practical implications: A practical implication of the study is revealing the structure of consumer segments in the researched market and describing their characteristics. This knowledge can be used in differentiating marketing activities for each of the identified segments in order to ensure that these activities are more efficient. Originality/value: Authors’ contribution and novelty of the paper is the innovative application of one of the multidimensional exploratory techniques, cluster analysis, in the area of research. In management practice, the paper can be useful for marketing managers in the automotive industry, especially motor oil manufacturers.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 143; 135-146
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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