- Tytuł:
- Google AdWords advertising in higher education marketing
- Autorzy:
- Dawidziuk, R.
- Powiązania:
- https://bibliotekanauki.pl/articles/213763.pdf
- Data publikacji:
- 2012
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
advertisement
Google AdWords search
marketing of universities - Opis:
- In the long run, prestige does play an important role in building a university's brand from the point of view of both management and students, alumni in particular. Prestige is built by the academic staff, programmes of studies, and the learning conditions, to name the most important factors. A programme of studies is a distinctive element that sets a university apart from the competition, and by doing so decides about its competitive advantage. In the context of higher education marketing, it is also important to remember about the already mentioned process of adjusting programmes of studies to the labour market requirements.
- Źródło:
-
Prace Instytutu Lotnictwa; 2012, 5 (226); 123-129
0509-6669
2300-5408 - Pojawia się w:
- Prace Instytutu Lotnictwa
- Dostawca treści:
- Biblioteka Nauki
Artykuł