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    Wyświetlanie 1-6 z 6
    Tytuł:
    Analysis Of Visitor Attendance At Polish Tourism Attractions
    Autorzy:
    Kruczek, Zygmunt
    Powiązania:
    https://bibliotekanauki.pl/articles/627392.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    tourism attractions
    attendance
    Opis:
    Tourism attractions are an important segment of the tourism market; they play an immense role in shaping the geography of the tourism movement. In spite of that studies devoted to tourism attractions are undertaken relatively rarely. In the present article, the author presents the results of research devoted to attendance at various types of tourism attraction in Poland, along with an attempt to identify the factors determining their popularity which is measured by the number of visitors. Among others, the author distinguishes the so-called flagship attractions which are of importance for the identity and general image of individual regions. Tourism attractions are an important segment of the tourism market; they play an immense role in shaping the geography of the tourism movement. In spite of that studies devoted to tourism attractions are undertaken relatively rarely. In the present article, the author presents the results of research devoted to attendance at various types of tourism attraction in Poland, along with an attempt to identify the factors determining their popularity which is measured by the number of visitors. Among others, the author distinguishes the so-called flagship attractions which are of importance for the identity and general image of individual regions.
    Źródło:
    Turyzm; 2015, 25, 1; 47-56
    0867-5856
    2080-6922
    Pojawia się w:
    Turyzm
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Krakow as a Tourist Metropolitan Area. Impact of Tourism on the Economy of the City
    Autorzy:
    Kruczek, Zygmunt
    Mazanek, Leszek
    Powiązania:
    https://bibliotekanauki.pl/articles/1391029.pdf
    Data publikacji:
    2019
    Wydawca:
    Wyższa Szkoła Bankowa w Poznaniu
    Tematy:
    Kraków
    metropolitan area
    tourism
    economy
    satisfaction
    Opis:
    Krakow is one of the most recognizable Polish tourist destinations, has been included in the tourist metropolitan regions. The Old Town in Krakow and the Wieliczka Salt Mine were included in 1978 to the first World Heritage List of Culture and Nature. Krakow was the European Capital of Culture in 2000. It belongs to the UNESCO Creative Cities Network, was in 2013 honoured as the UNESCO City of Literature, and the European Gastronomic Academy chose Kraków as the European Capital of Gastronomy Culture in 2019. Tourism in Krakow has a very important economic function. In 2018, Krakow has been visited by as many as 13.5 million people, including over 3 million guests from abroad. In the same year, tourists spent almost PLN 6.5 billion during their stay in Krakow, and the GDP generated by the tourist industry in Krakow is over 8% of the city's total GDP. Tourism gives Krakow 29 thousand permanent jobs, and taking into account multiplier effects, generates over 40,000 of them. In the article, the authors describe the importance of tourism for the city's economy, analyse the size of tourism, income from tourism and employment in tourism, as well as changes in the perception of the tourist offer of the city in the opinion of tourists over the last 10 years. They pay attention to changes in the theme of arrivals and satisfaction related to their visit in Krakow.
    Źródło:
    Studia Periegetica; 2019, 26(2); 25-41
    1897-9262
    2658-1736
    Pojawia się w:
    Studia Periegetica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs
    Autorzy:
    Walas, Bartłomiej
    Kruczek, Zygmunt
    Powiązania:
    https://bibliotekanauki.pl/articles/1391127.pdf
    Data publikacji:
    2020
    Wydawca:
    Wyższa Szkoła Bankowa w Poznaniu
    Tematy:
    COVID-19
    tourism
    Kraków
    tourism entrepreneurs
    attitudes
    impact
    Opis:
    The purpose of the study was to collect opinions of Krakow’s tourism entrepreneurs about the impact of the pandemic on their activities and their expectations concerning tools of marketing communication that could facilitate recovery. The respondents were asked to assess the drop in sales of tourism services, their opinions concerning the prospect of a tourist traffic recovery, possible measures that could facilitate the recovery and what they expected the local government to do in this respect. In recent years Kraków has become one of Poland’s most recognisable destinations, benefiting from increasing revenues generated by a systematically growing number of visitors. This growth has even prompted concerns about overtourism in Kraków. The outbreak of the COVID-19 pandemic has dramatically affected the entire supply chain in the tourism industry, leaving the city empty of tourists and causing a financial breakdown for many companies. In order to diagnose the scale of the crisis triggered by the pandemic, the authors conducted a CAWI survey of Kraków based tourism entrepreneurs in the middle of March. The development of the epidemic and steps taken to protect the tourism sector from mid-March to the end of June 2020 were used to validate views formulated by the respondent. The results of the survey reveal the level of economic losses anticipated by tourism entrepreneurs and their predicted occurrence over time, opinions about the likely sequence in which particular tourism products in Kraków are going to recover, as well as expectations concerning the tools of marketing communication that could facilitate the recovery.
    Źródło:
    Studia Periegetica; 2020, 30(2); 79-95
    1897-9262
    2658-1736
    Pojawia się w:
    Studia Periegetica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    A town overshadoved by a museum: Problems of tourism development in Oświęcim
    Autorzy:
    Kruczek, Zygmunt
    Nowak, Agnieszka
    Powiązania:
    https://bibliotekanauki.pl/articles/627569.pdf
    Data publikacji:
    2019
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    Oświęcim
    Auschwitz-Birkenau Memorial and Museum
    image
    strategy
    Opis:
    The article presents issues of tourism development in Oświęcim – a town that remains in the shadow of the former genocide site of Auschwitz-Birkenau Concentration Camp. The authors’ aim is to present the results of research on the image of the town, as well as activities leading to a change of the unfavourable image of Oświęcim: “a town overshadowed by a museum”. They are included in “The Strategy for Tourism Development in Oświęcim, 2018-2030”, developed with the support of the authors of this article. The paper also presents an analysis of tourism development and tourist assets with respect to using them to create a supplementary offer for tourists visiting the Auschwitz-Birkenau Memorial and Museum.
    Źródło:
    Turyzm; 2019, 29, 1; 43-51
    0867-5856
    2080-6922
    Pojawia się w:
    Turyzm
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Evaluation of the Demand for Services Provided by Travel Guides and Tour Leaders
    Autorzy:
    Kruczek, Zygmunt
    Mazanek, Leszek
    Czulińska-Bukowska, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/1391063.pdf
    Data publikacji:
    2019
    Wydawca:
    Wyższa Szkoła Bankowa w Poznaniu
    Tematy:
    travel guides
    tour leaders
    services
    demand
    Opis:
    This article presents the results of empirical research on the labour market of city travel guides, regional guides and mountain guides as well as tour leaders. The aim of this article is to evaluate the demand for the services of travel guides and tour leaders. The study included tourism entrepreneurs and the method of a diagnostic survey with the use of computer-assisted telephone interviewing (CATI) was applied. The obtained results confirmed the thesis that the labour market of travel guides and tour leaders is not stable and this is due to the seasonality, level of earnings and changing model of travel organization. The study also showed that in the five-year period from the deregulation of the professions, the market relations between travel guides and tour leaders on the one hand and tourism entrepreneurs on the other did not undergo fundamental changes. The results of the study may be useful for tour operators, organisations associating travel guides and tour leaders as well as for tourism administration at the central and regional level.
    Źródło:
    Studia Periegetica; 2019, 28(4); 57-72
    1897-9262
    2658-1736
    Pojawia się w:
    Studia Periegetica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-6 z 6

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