Wszystkie pola: Sponsorship - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: CULTURAL SPONSORSHIP LAW
Autorzy:: Maniatis, Antonios
Powiązania:: https://bibliotekanauki.pl/articles/546384.pdf
Data publikacji:: 2017-09-30
Wydawca:: Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:: Cultural sponsorship,
Funding-promotion paradigm, Museums,
Patronage (’Mecenazgo’),
Tax exemption, Tourism sponsorship
Opis:: This paper aims at analyzing and upgrading the legal status of sponsorship contracts as for cultural activities. It is recommended to adopt various legislative changes, many of which could exemplify the proposed ‘funding-promotion’ paradigm. The key of this model is to focus on private individuals and legal entities either under the public law or under the private one, as potential sponsors, donators etc. and to provide them with sufficient motivation. A tax exemption percentage of 10% is not compatible with the sponsorship concept. Last but not least, tourism law has recently begun to adopt the cultural sponsorship contract model.
Źródło:: Civitas et Lex; 2017, 3(15); 23-24
2392-0300
Pojawia się w:: Civitas et Lex
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: The Impact of Consumer Knowledge on Brand Image Transfer in Cultural Event Sponsorship
Autorzy:: Karpińska-Krakowiak, Małgorzata
Powiązania:: https://bibliotekanauki.pl/articles/1930038.pdf
Data publikacji:: 2013-06-25
Wydawca:: Polskie Towarzystwo Socjologiczne
Tematy:: consumer knowledge
brand
image transfer
event sponsorship
Opis:: The paper presents some preliminary findings on the role of consumer knowledge in cultural event sponsorships. Using a field design, the impact of consumer knowledge on the brand image transfer wasmeasured. Two international cultural events were examined and a total of 853 respondents participated in this study. The Kruskall-Wallis and Mann-Whitney tests were performed to determine whether there were any differences in brand image transfer between experts (‘high-knowledge’ spectators) and novices (‘low-knowledge’ spectators). The results reveal that image-building effects in cultural event sponsorship are considerably less pronounced if event spectators are highly knowledgeable about an event and its sponsoring brand. The findings indicate to what extent a brand may thrive on event sponsorship and how important it is to track current market segmentation and brand positioning.
Źródło:: Polish Sociological Review; 2013, 182, 2; 185-208
1231-1413
2657-4276
Pojawia się w:: Polish Sociological Review
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Entering into sponsorship agreements. Perspectives for charitable works of the Church in Poland
Autorzy:: Kaleta, Paweł
Powiązania:: https://bibliotekanauki.pl/articles/1372332.pdf
Data publikacji:: 2019-03-09
Wydawca:: Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:: Finansowanie dzieł charytatywnych Kościoła
umowy sponsorship
zachowanie katolickiej tożsamości
etyczne dyrektywy
Financing of charity works in the Church
sponsorship agreements
preservation of Catholic identity
ethics directives
Opis:: This study explores the usage of sponsorship agreements as new forms of governance and funding in the delivery of educational and social welfare services which are struggling to support themselves. Sponsorship agreements were developed by religious institutes in the North America which founded charity entities. Significant changes affecting healthcare delivery, led leaders and managers of Catholic healthcare institutions to draw up appropriate sponsorship agreements so as to assure their Catholic identity and the charism of their works. This article aims to show the ways in which a sponsorship agreement may be drawn up in order to enable a church entity to carry out its charitable works effectively. The author commences with great focus on canon law and the legal definition of “sponsorship” in order to further determine the necessary requirements to establish public juridic persons for healthcare ministry. The requirements of Catholic healthcare agreements provide the crucial part of the text. This includes the following elements: 1) Catholic mission; 2) Catholic identity; 3) compliance with canon law; 4) ownership; and 5) reserved powers. These elements should be taken into account especially when sponsorship agreements involve non Catholic parties. The analysis of sponsorship agreements is based on the new legal arrangements developed in the U.S.A. and in Canada. Its purpose is to provide practical guidance for sponsorship agreements in Poland, which is yet unknown both in civil and canon law. This article provides practical guidance for sponsorship agreements that are constantly affected by numerous social and economic changes.
Źródło:: Prawo Kanoniczne; 2019, 62, 1; 83-104
2353-8104
Pojawia się w:: Prawo Kanoniczne
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Research on strategies of sport event sponsorship
Autorzy:: Jedel, Joanna
Powiązania:: https://bibliotekanauki.pl/articles/419093.pdf
Data publikacji:: 2018-03-31
Wydawca:: Uniwersytet Gdański. Wydział Ekonomiczny
Opis:: The purpose of this article is to analyse and understand sports sponsorship based on a study of corporate sponsorship and its strategies. The paper adopts the survey method to present the power of sports sponsorship, examine enterprise-sponsored sports and the purpose of sponsorship. This research will rely on the literature and case-study data drawn from specific instances of sports sponsorship. Methodology – This research study takes advantage of the survey method, questionnaires, SPSS software, comparative analysis, literature review, contrastive analysis, descriptive statistics, comparison, inference and conclusion. Findings – Attempt to find a relation between television broadcast, corporate logo, and the correlation of cumulative audience, the level of competition, athletes; determine the significance of individual factors; determine the degree of correlation between the impact of a sports event on the image of the sponsor.
Źródło:: Współczesna Gospodarka; 2018, 9, 4 (31); 51-62
2082-677X
Pojawia się w:: Współczesna Gospodarka
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: Perspectives on the Development of Sponsorship of Catholic Ministerial Organizations with Particular Reference to Health Care
Autorzy:: Kaleta, Paweł
Powiązania:: https://bibliotekanauki.pl/articles/668465.pdf
Data publikacji:: 2019
Wydawca:: Uniwersytet Papieski Jana Pawła II w Krakowie
Tematy:: Sponsorship
charity organizations
Catholic healthcare service
educational institutions
social service
Opis:: Sponsorship in this paper is the formal relationship between an authorized Catholic organization and a recognized apostolic undertaking to promote and sustain Christ’s ministry to people in need. Sponsorship is not a static reality. Radical changes which have occurred in charitable works, largely due to the decline in religious vocations and the aging of members of institutes, led sponsoring leaders to seek for and find new approaches to sponsorship whereby their ministry could continue without compromising their identity. The purpose of this article is to draw attention to certain perspectives of the evolving understanding of sponsorship which is regularly in the process of being transformed and reshaped. It faces many challenges regarding the continuing Catholic identity of the sponsored works and the recognition of numerous new opportunities for future forms of sponsorship. This study explores certain canonical and practical perspectives for the development of the sponsorship of various forms of Catholic ministerial organizations, with particular reference to health care.
Źródło:: The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II; 2019, 9, 2; 149-167
2391-6559
2083-8018
Pojawia się w:: The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 6.

Tytuł:: Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes
Autorzy:: Banerski, Grzegorz
Biele, Cezary
Awdziej, Marcin
Kaczyński, Adam
Molenda, Sylwester
Powiązania:: https://bibliotekanauki.pl/articles/1934213.pdf
Data publikacji:: 2021
Wydawca:: Akademia Leona Koźmińskiego w Warszawie
Tematy:: sponsorship vignette
loyalty
purchase intentions
controversial program
media context
congruence
Opis:: Purpose: This study aims to investigate whether controversial TV content impacts the effects of non – standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material was presented. The study manipulated controversial and non-controversial and the variable of congruence and incongruence – through the argument of video material in the form of TV programs and advertising spots. Results: The empirical investigation revealed that controversial and incongruent content does not necessarily alter the effect of a sponsorship vignette. Loyal viewers who consistently follow programs were found to have higher purchase intent than less loyal ones. Implications: The results suggest that advertisers should consider placing their messages in the context of controversial TV programming, which does not have to be congruent with the ads displayed. Limitations: The stimuli applied in the studies were arbitrary, to a certain extent. The study did not investigate program’s about sex that fit the definition of controversiality. Originality/value: The study contributes to the existing literature on ad–content congruence by investigating consumer responses to innovative ad format: the sponsorship vignette. We investigated how specific content watched in longer periods of time (i.e. a series) may impact the advertising effectiveness of embedded sponsorship vignettes. This approach allowed us to demonstrate the importance of viewers’ loyalty towards a TV program, resulting in a change of the level of purchase intent of advertised product.
Źródło:: Central European Management Journal; 2021, 29(2); 2-32
2658-0845
2658-2430
Pojawia się w:: Central European Management Journal
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 7.

Tytuł:: Perception of sustainable sport sponsorship in terms of sustainable development and corporate social responsibility in the era of the Covid-19 pandemic
Autorzy:: Olejniczak-Szuster, Katarzyna
Łukasik, Katarzyna
Powiązania:: https://bibliotekanauki.pl/articles/27313730.pdf
Data publikacji:: 2022
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:: sports sponsorship
sustainable development
CSR
Covid-19 pandemic
sponsoring sportowy
zrównoważony rozwój
pandemia COVID-19
Opis:: Purpose: The purpose of the research presented in this paper was to identify the factors that determine the perception of sport sponsorship in terms of sustainability development and CSR activities in the era of Covid-19. Design/methodology/approach: The goal was achieved by literature review and presentation of the results of relevant pilot research. The research sample (random) consisted of questionnaires returned by 203 respondents via the Internet. In the empirical analysis workshops, binomial models in the form of logit models were used, due to which the estimation of 8 logit models (4 full and 4 reduced) was carried out, while considering their determinants in 5 categories. Findings: The results show that despite the Covid-19 pandemic, participants in sports events pay attention to the sponsor's activities in terms of sustainable development and CSR. This is evidenced by various perceptions of his activity. These results confirm that combining sponsorship with sustainable development and CSR help to create a positive image of the company, especially in the times of crisis. Research limitations/implications: In the period of many restrictions related to the Covid-19 pandemic, sports sponsors have limited opportunities to display their brand, thus creating their image. Additionally, the lack of sports gatherings limited the interactions occurring on the plane of the sports event – sponsor-beneficiaries of the event. Covid-19, in a way, forced brands to act in a sustainable manner and CSR. The commercialization of sport introduced sustainable development and CSR as means to achieve organizational goals and the Covid-19 pandemic has become a period of adjusting activities in the area of sustainable development and CSR to new conditions and social expectations. The obtained test results confirm this. Social implications: The coronavirus pandemic and government-imposed social distancing measures have had a strong impact on the sports sponsorship rights market, thereby impacting sustainability and CSR activities. Therefore, the article answered the question whether the Covid-19 era is a place to combine sports sponsorship with sustainable development and CSR? Originality/value: The discussed issue is in line with the current concept of sustainable development and CSR. Sustainable sports sponsorship allows you to build a positive image of the company and maintain a long-term competitive advantage, even in such difficult times related to the Covid-19 pandemic. The article is intended for both managers and researchers dealing with the subject of sustainable development and CSR.
Źródło:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 157; 363--385
1641-3466
Pojawia się w:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 8.

Tytuł:: Cost of recognisability of a sponsors brand achieved through TV broadcasts
Autorzy:: Kucharski, Michał
Kot, Sebastian
Powiązania:: https://bibliotekanauki.pl/articles/18797195.pdf
Data publikacji:: 2017
Wydawca:: Instytut Badań Gospodarczych
Tematy:: sport sponsorship
brand recognisability
effectiveness
Opis:: Research background: The main aim of engaging with the research topic under discussion was the desire to equip those responsible for the process of managing sponsorship campaigns with a method that would enable comparison and evaluation of the results of a given campaign with the effects obtained by other campaigns and different forms of promotion. A significant assumption was that the proposed method does not require any prolonged or expensive research and that it also allows to add other research tools (like e.g. an eye-tracker) if need be. The chosen research topic also constitutes an alternative to the usage of advertising value equivalency, as it is not considered a reliable indicator of effectiveness of sponsorship campaigns. Purpose of the article: The central aim of this research study was to evaluate the feasibility of assessing costs incurred by sponsors of sports events as the price of gaining recognisability of their brands by television audiences watching broadcasts of sponsored events. Methods: The research was conducted on the basis of a questionnaire which gave data concerning spontaneous and assisted recognisability of sponsors? brands. Participants consisted of viewers who had watched volleyball match indicated by the investigator. The research also included data obtained from source materials, concerning the costs of sponsor-ship agreements and viewership of chosen volleyball matches. Findings & Value added: The investigation revealed that it is possible to calculate the costs of reaching television audiences of sports events effectively, i.e. where audiences are given the opportunity to recognize a brand as a sponsor of a given sports event. Results of the research offer sponsorship campaign managers a possibility to compare the costs incurred to reach their target group as part of a specific campaign, with other similar campaigns undertaken by a particular company, as well as with the results achieved by other sponsors of the same events.
Źródło:: Oeconomia Copernicana; 2017, 8, 3; 447-461
2083-1277
Pojawia się w:: Oeconomia Copernicana
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 9.

Tytuł:: Sports promotion as determinant of basketball development in Nigeria
Autorzy:: Aina, Michael Gbemisola
Powiązania:: https://bibliotekanauki.pl/articles/2122945.pdf
Data publikacji:: 2021-12-30
Wydawca:: Politechnika Opolska. Wydział Wychowania Fizycznego i Fizjoterapii
Tematy:: sport marketing
sports promotion
sports media
sports advertising
sports sponsorship
Opis:: Sports federations in Nigeria have seen a steady decline in state funding while sport all over the world has become a more capital-intensive enterprise. The role of sport promotion in generating funds for grass-root sport programmes in the country is vital. This study investigates sports promotion as a determinant of basketball development in Nigeria. The key objective of this study is to examine stakeholders’ perceptions of the influence of the media, advertising and sponsorship on basketball development in Nigeria. This study has adopted a descriptive design of survey type with a population of 512 stakeholders in the Nigerian Basketball Premier League, who were all purposively selected as participants. A reliability coefficient of 0.72 was obtained. The study employed a structured questionnaire. Out of the total of 512 copies distributed, 436 were completed and analyzed. The hypotheses were tested using a Chi-square test at alpha 0.05. The findings of this study indicate that the stakeholders perceive sport advertising (Cal. ᵡ2118.450 > 16.129), sport media (Cal. ᵡ278.633 > Crit. ᵡ216.129), and sport sponsorship (Cal. ᵡ257.225 > Crit. ᵡ216.129) as significant determinants of basketball development in Nigeria. The study concluded that sport promotion indices largely determine the development of basketball in Nigeria. The implication is that increased public and private funding into basketball fosters its development in Nigeria. The study recommends more research into effective communication with target markets and active encouragement of corporate organizations; generous sponsorship promotes sports and enhances their business product image.
Źródło:: Journal of Physical Education & Health - Social Perspective; 2021, 10, 17; 30-35
2084-7971
Pojawia się w:: Journal of Physical Education & Health - Social Perspective
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 10.

Tytuł:: It’s not all about the profit: an analysis of changes in arts and business relations
Autorzy:: Kamila, Lewandowska
Powiązania:: https://bibliotekanauki.pl/articles/557726.pdf
Data publikacji:: 2016-03-30
Wydawca:: Uniwersytet Ekonomiczny w Poznaniu
Tematy:: arts and business
sponsorship
arts-business partnership
arts-based methods
Opis:: rts and business relationships have been generally characterised by sponsorship and philanthropy and there are a number of studies that support this binary approach. Recently however more research and experimentation has been conducted regarding the structural changes in the arts and business relations, e.g. the emergence of various new types of arts and business collaboration, such as arts-based methods. That being said there remains a dearth of exhaustive studies that would empirically analyse these new types of collaboration and how they influence the terrain of arts and business relations. My empirical study of thirty-three arts and business organisations is one of the few studies to emphasise the changes and transitions that shape the landscape of the arts and business field today. This exploratory study recognises and describes the transition from a transactional to a more partnership-oriented approach of arts and business organisations.
Źródło:: Economics and Business Review; 2016, 2(16), 1
2392-1641
Pojawia się w:: Economics and Business Review
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 11.

Tytuł:: Prospects Of Financing Support Of Regional Cultural Programs In Ukraine
Autorzy:: Golovchenko, Еlena
Golovchenko, Nikolai
Powiązania:: https://bibliotekanauki.pl/articles/476291.pdf
Data publikacji:: 2018
Wydawca:: Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:: investment sources
investment mechanisms
cultural development programs
the economic model
cultural economics
budgetary financing
patronage
sponsorship
commercial activities of a cultural institution
Opis:: The article deals with the formation of programs for cultural development, as well as the ways to attract investment in the implementation of these programs, depending on the characteristics of the historical and cultural development of the territory. It is proved that along with economic and political concepts the idea of development and preservation of culture should be appear. Using the example of Odessa and the Odessa region, the extent to which historical and cultural characteristics can become an element of attracting investment through the development of tourism business is explored, and the presence of an independent program could become a means for determining priorities, coordinating and prioritizing the necessary changes in the cultural sphere regional levels. The article also analyzes the world experience in financing, supporting and developing the cultural sphere, and identifies three main types of cultural economics, depending on the mechanism of its investment, namely: “Romance” type, “German” type and “Anglo-American” type, is carried out. Тhe possibility of transforming foreign experience in financing cultural programs in terms of the ratio of budgetary and non-budgetary funds is being considered. Based on the results of this study, conclusions were drawn on the need to identify real sources of funding for cultural programs at the regional and municipal levels, calculate the necessary balance between budget and non-budgetary funding for cultural activities, prioritize budget funding and accumulate funds for these purposes from possible sources, which is especially important for regions that have a tourist specialization.
Źródło:: MIND Journal; 2018, 6; 1-11
2451-4454
Pojawia się w:: MIND Journal
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 12.

Tytuł:: Crowdfunding as an influencers form of financial reward
Crowdfunding jako forma finansowego wynagrodzenia twórców internetowych
Autorzy:: Ziobrowska-Sztuczka, Justyna
Powiązania:: https://bibliotekanauki.pl/articles/35114554.pdf
Data publikacji:: 2024
Wydawca:: Uniwersytet Gdański. Wydział Ekonomiczny
Tematy:: English
crowdfunding
influencer
media
sponsoring
online platform
sponsorship
Opis:: Cel: Crowdfunding to proces pozyskiwania środków finansowych w Internecie na realizację określonego projektu, przedsięwzięcia lub inicjatywy, poprzez zbieranie niewielkich sum pieniędzy od dużej liczby osób, zwanych wspierającymi lub darczyńcami. Celem artykułu jest ocena możliwości wykorzystania crowdfundingu przez twórców internetowych w finansowaniu ich codziennej działalności oraz realizacji najważniejszych projektów społeczno-biznesowych. Omówiono mocne i słabe strony korzystania z tej formy finansowania przez twórców internetowych oraz wskazano perspektywy dalszego rozwoju crowdfundingu w tym obszarze. Metody: Artykuł odwołuje się do konkretnych przykładów i przypadków influencerów oraz platform crowdfundingowych. Metoda ta pomaga zilustrować rzeczywiste zastosowania i wyniki, dostarczając konkretnych przykładów wspierających analizę teoretyczną. Wyniki: Przeprowadzone analizy wskazują, że influencerzy często korzystają z crowdfundingu chcąc zaangażować swoją społeczność w proces tworzenia danego projektu i móc zapewnić im uczestnictwo w dalszych etapach rozwoju projektu. Nie jest to jednak ich jedyne źródło finansowego wsparcia. Influencerzy często korzystają z różnych źródeł finansowania jednocześnie, jak m.in. sponsoring, udział w różnych wydarzeniach promocyjnych czy współpraca z markami, co pozwala im dywersyfikować swoje przychody i zwiększyć stabilność finansową.
Purpose. Crowdfunding is the process of raising funds online for a specific project, venture, or initiative by collecting small amounts of money from a large number of people, known as backers or donors. This article aims to assess the potential for online creators to use crowdfunding to fund their day-to-day activities and to implement major social and business projects. The strengths and weaknesses of the use of this form of funding by online creators are discussed and the prospects for further development of crowdfunding in this area are indicated. Methods. The article refers to specific examples and cases of influencers and crowdfunding platforms. This method helps illustrate real-world applications and results by providing concrete examples to support the theoretical analysis. Results. The analyses carried out indicate that influencers often use crowdfunding to involve their community in the development process of a given project and to be able to ensure their participation in the further development stages of the project. However, this is not their only source of financial support. Influencers often use different sources of funding at the same time, such as sponsorship, participation in various promotional events, or collaboration with brands, which allows them to diversify their income and increase their financial stability.
Źródło:: Współczesna Gospodarka; 2024, 18, 1 (42); 53-67
2082-677X
Pojawia się w:: Współczesna Gospodarka
Dostawca treści:: Biblioteka Nauki

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