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Tytuł:
Customer knowledge in (co)creation of product. A case study of IKEA
Autorzy:
Koniorczyk, Grażyna
Powiązania:
https://bibliotekanauki.pl/articles/522124.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Customer co-creation
Customer knowledge
IKEA
Value co-creation
Opis:
Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.
Źródło:
Journal of Economics and Management; 2015, 22; 107-120
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Koprodukcja jako warunek efektywnej deinstytucjanalizacji usług społecznych
Autorzy:
Frączkiewicz-Wronka, Aldona
Dobrowolska, Małgorzata
Arando, Saioa
Wronka-Pośpiech, Martyna
Tkacz, Monika
Powiązania:
https://bibliotekanauki.pl/articles/2131210.pdf
Data publikacji:
2016
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
co-design
social services
co-creation
Opis:
The observations of the current practices and the analysis of the published research findings have unveiled the ongoing change in the area of social services delivery in XXI. There is significant necessity of the public sector modification to become more open, accessible, flexible and with a greater focus on cooperation and fulfilment of the real needs of the society. The requisite change has been presented, inter alia, by the latest report of the European Commission which underlines four ways of the imple- mentation of social innovation: Co-design and co-creation, new models of cooperation and social services delivery, usage of social media, big data and entrepreneurial attitude and ability to experiment. The co-design stimulation is considered to be a good approach for the social services delivery effectiveness improvement and moreover, it is one of the proper methods of enhancing the connection between public sector and society.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2016, 1(20); 67-78
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Micro-business entrepreneurs and bricoleurs on their way towards sustainable practice – implications for learning processes
Autorzy:
Oxenswärdh, Anette
Powiązania:
https://bibliotekanauki.pl/articles/1391183.pdf
Data publikacji:
2020
Wydawca:
Wyższa Szkoła Bankowa w Poznaniu
Tematy:
co-creation of learning
co-creation of values
bricoleurs
study circle
sustainability
tourism
micro-entrepreneurs
Opis:
The purpose of the study was to investigate how some micro-business entrepreneurs and bricoleurs experience their learning processes through workshops, especially with respect to sustainability issues. This qualitative and explorative study focuses on learning processes during the GreenBizz course, which are analysed on the basis of inquiries and observations of discussions among course participants and on documents describing the course design and assignments. It was found that entrepreneurs are aware and are familiar with sustainability issues but they have neither proper tools nor the knowhow for implementing sustainable changes in their businesses. To be successful, the learning process needs to sufficiently heterogeneous, should involve the transmission of tacit knowledge and provide opportunities for participants to learn about their motivations and should include both theoretical and practical elements. Participation in the course enables entrepreneurs to network with other entrepreneurs, give support and share knowledge about sustainable solutions in their businesses. The study shows that such courses not only must allow for a certain degree of flexibility but also require a course or team leader with a solid and practical knowledge in entrepreneurship and sustainability.
Źródło:
Studia Periegetica; 2020, 32(4); 89-104
1897-9262
2658-1736
Pojawia się w:
Studia Periegetica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Internet-based consumer co-creation experience of the new product development process
Autorzy:
Khrystoforova, Viktoria
Siemieniako, D.
Powiązania:
https://bibliotekanauki.pl/articles/125580.pdf
Data publikacji:
2019
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Tematy:
consumer co-creation
new product development
open innovation
Internet-based co-creation
co-creation experience
współtworzenie konsumenta
rozwój nowych produktów
otwarta innowacja
współtworzenie przez Internet
doświadczenie współtworzenia
Opis:
The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.
Źródło:
Engineering Management in Production and Services; 2019, 11, 3; 60-68
2543-6597
2543-912X
Pojawia się w:
Engineering Management in Production and Services
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Co-Creation and Enhanced Youth Participation in Local Decision-Making: The Perception of Public Sector Readiness
Autorzy:
Narbutaite Aflaki, Inga
Hallik, Maarja
Nordberg, Kenneth
Kangro, Kadri
Powiązania:
https://bibliotekanauki.pl/articles/21379494.pdf
Data publikacji:
2023-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
co-creation readiness
youth participation
dialogues
deliberation
Opis:
The reverted demographic pyramid makes youth a decreasing percentage of our increasingly ageing population, leaving youth groups with less power and chances to influence the future of public policies and services through established participation channels. There is a potential risk of losing the interests of broader, including less heard, youth groups in democratic decision-making and implementation. Research evidence shows that we need to broaden knowledge and accountability towards these groups by including them more in co-creation to secure their trust and meaningful policy impact. One major way to improve trust in the public sector is by enhancing the abilities of professionals, managers, politicians and NGOs to co-create public and individual values with youth groups for better services and solutions instead of acting and making decisions on their behalf. Also, cross-sector collaboration among institutional units or stakeholders from different sectors on a local scale is often required to enhance the value of services or local community decisions. This paper explores from a comparative perspective the readiness of the local governments for enhanced democratic participation and co-creation of public services and public value with youth. Based on document studies, interviews and cross-sectoral learning dialogues between engaged researchers, public sector and NGO representatives conducted in three countries – Sweden, Finland, and Estonia – the paper illustrates the current perceptions of public professionals and managers regarding their approach to co-creation with youth and the public.
Źródło:
Polish Political Science Yearbook; 2023, Specjalny; 55-68
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kreowanie wartości marki terytorialnej w kontekście koncepcji współtworzenia wartości
Creating the territorial brand value in the conext of value co-creation concept
Autorzy:
Kuźniar, Wiesława
Powiązania:
https://bibliotekanauki.pl/articles/2118815.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
territorial brand
measures
value co-creation
dialogue
Opis:
The purpose of the chapter is to present the territorial brand as a specific market value and to indicate the possibility of co-creating this value by the most important group of recipients of the territorial offer, that is, by the residents. Selected methods of territorial brand measurement were presented, taking into account its various features and the most important indices defining the value of territorial brands were indicated. Special attention was paid to the possibilities of co-creating territorial value by the local community, and especially the so- called opinion leaders. It was emphasised that in the process of co-creating the brand’s value by the residents, a dialogue with stakeholders is of key importance, meaning interactivity, deep involvement, ability to listen, or empathic understanding of stakeholder’s experience by local government representatives. The residents in the process of creating the brand’s value, thanks to their knowledge and commitment, become specific carriers of promotional messages and their attitude strengthens professional image-building activities, which in turn strengthens the value of the territorial brand.
Źródło:
Pogranicze. Studia Społeczne; 2018, 33; 53-64
1230-2392
Pojawia się w:
Pogranicze. Studia Społeczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Motywowanie do współtworzenia wartości – rozważania na przykładzie platformy crowdfundingowej „Polakpotrafi.pl”
Motivating to Co-create Value in Crowdfunding – „Polakpotrafi.pl” Platform Case
Мотивирование для совместного создания ценностей – рассмотрение на примере краудфандинговой платформы «Polakpotrafi.pl»
Autorzy:
Awdziej, Andrzej
Krzyżanowska, Magdalena
Tkaczyk, Jolanta
Powiązania:
https://bibliotekanauki.pl/articles/548399.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
crowdfunding
motywacja
współtworzenie wartości
motivation
value co-creation
Opis:
Celem artykułu jest uporządkowanie motywów związanych ze współtworzeniem wartości na przykładzie największej polskiej platformy crowdfundingowej „Polakpotrafi.pl”, działającej na rynku od 2011 roku. Autorzy sformułowali dwa główne pytania badawcze: W jaki sposób projektodawcy motywują fundatorów do wsparcia projektów? oraz Czy projektodawcy dbają o długoterminowe relacje z fundatorami? Ze względu na cel badania oraz kontekst jako metodę badawczą wybrano netnografię [Kozi-nets, 2012]. Dla zachowania spójności analizowanej grupy skupiono się na pogłębionej analizie projektów w grupie „Muzyka”. Grupę tę wybrano ze względu na liczebność udanych projektów. Do analizy sposobów motywowania fundatorów, wybrano ilościową i jakościową analizę treści, której poddano opis 108 udanych projektów oraz wpisy uczestników platformy „Polakpotrafi.pl” w grupie „Muzyka” od 2011 roku. Narzędziem badawczym był arkusz obserwacji, zawierający trzy główne kategorie poddawane obserwacji: kategorie odnoszące się do charakterystyki projektu, kategorie odnoszące się do motywowania fundatorów oraz kategorie odnoszące się do relacji z fundatorami. Ustalono, że w przypadku analizowanej kategorii najczęściej stosuje się motywowanie głównie w odniesieniu do czynników wewnętrznych. Mimo że w literaturze przedmiotu zwraca się uwagę na przydatność crowdfundingu do budowania relacji z klientami, nie zaobserwowaliśmy specjalnych starań projektodawców do podtrzymywania relacji po ufundowaniu projektu. Większość projektodawców traktuje ten sposób finansowania jako jednorazową transakcję. Poczynione obserwacje sugerują, że duża liczba kategorii prezentów, wsparcie mediów i obecność w mediach społecznościowych zwiększają kwoty pozyskane na projekt crowdfundingowy.
The aim of the article is to organize the themes related to the co-creation of value on the ex-ample of the largest Polish “Polakptrafi.pl” crowdfunding platforms, operating on the market since 2011. The authors formulated two main research questions 1) How project creators motivate funders to support projects? 2) Did the project creators take care of longterm relationships with funders? Due to the purpose of the study and the context (virtual environment) as a research method netnography was selected. Deductive content analysis of the descriptions of 108 successful pro-jects and users’ comments from the “Music” category was conducted to identify and analyze the ways of motivating funders. The research study revealed that in the “Music” category dominated appeals to intrinsic motivations, in particular the social ones (such as enjoyment in being part of a community, patronage- support, encouragement, financial help and sense of cooperation). Extrinsic motivations were rare. Project creators did not attempt to develop and nurture long- term relationships with funders.
Źródło:
Nierówności Społeczne a Wzrost Gospodarczy; 2016, 45; 41-49
1898-5084
2658-0780
Pojawia się w:
Nierówności Społeczne a Wzrost Gospodarczy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Desing jako narzędzie innowacji
Autorzy:
Wicher-Baluta, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/630389.pdf
Data publikacji:
2013
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
design, innovations, design management, radical innovation, co-creation
Opis:
Innovations make it possible to accelerate economic growth and overtaking in global competition, they are a cornerstone in building a competitive advantage. We can say that innovative solutions to decide nowadays about the visibility and success of your business. The main thesis concerning the article says that the design is a tool of innovation. Under this role, design can be a primary determinant of innovative strategy development, it may be at the center of a comprehensive vision of the objectives, asses available resources and possibilities for their use or can be the basis of specific methods and sequence of actions to achieve progress and solve key problems of the company. Against this background, a crucial questions arises, how to generate innovative solutions based on design? The purpose of this paper is to present two innovative methodologies in the area of design management: radical innovation and co-creation and present their implications for innovations.
Źródło:
Kwartalnik Kolegium Ekonomiczno-Społecznego Studia i Prace; 2013, 4; 179-190
2082-0976
Pojawia się w:
Kwartalnik Kolegium Ekonomiczno-Społecznego Studia i Prace
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The influence of engagement in value co-creation on e-learning experience and student satisfaction: an empirical study
Autorzy:
Dziewanowska, Katarzyna
Kacprzak, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/11542153.pdf
Data publikacji:
2023-06-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
value co-creation
e-learning
satisfaction
higher education
Opis:
The objective of this paper is to investigate the impact of students' engagement in value co-creation on the perception of online learning experience and the effect of online learning experience on student satisfaction. The research method was a survey conducted on a sample of 532 respondents from a public business school. The findings show that increased students' engagement in value co-creation results in their improved perception of e-learning experience, which in turn influences student satisfaction. Thus, in order to facilitate the engagement of students in the value co-creation process, it is imperative to optimise the quality of dialogue, enhance the availability of pertinent information, promote intellectual stimulation, increase participation in scholarly pursuits, and foster opportunities for inter-student interactions. The study also complements the current body of knowledge on value co-creation in higher education with an online context.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2023, 48, 2; 61-80
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A Pact with the Third Sector. Between Co-Production and Civic Participation. The Italian Case
Autorzy:
Bassi, Andrea
Powiązania:
https://bibliotekanauki.pl/articles/21375660.pdf
Data publikacji:
2023-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
co-creation
co-production
welfare policy
participatory democracy
social innovation
Opis:
The co-creation/co-production paradigm received significant attention in the last decades from Public Administration managers, officials, and scholars as a viable tool to overcome the limits of the New Public Management framework. Some scholars recognise that co-creation can be the basis for building an alternative administration model called New Public Governance. Other research found that co-creation is an innovative practice in the social investment policy frame. A more recent EU research project examines the idea and practice of co-creation in public services informed by lived experience pilots in 10 European countries. This paper presents the Italian case as an example of an institutional configuration open to the citizens’ participation in the co-design of public services. The paper is organised as follows. In the first paragraph, we illustrate the recent development of the legislation concerning the participation of citizens and civil society organisations in designing and delivering public services and/or management of common goods. The second paragraph deals with a deep analysis of “grey material” and scientific publications concerning the history, evolution and future perspectives of the “Shared Administration” procedures. The third paragraph presents a case study of collaboration between citizens, Third Sector/Civil Society Organisations (TSO/CSO) and public administration at the local level (Municipality of Bologna). The conclusive paragraph summarises the key findings of our study.
Źródło:
Polish Political Science Yearbook; 2023, Specjalny; 69-83
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Współtworzenie i współniszczenie wartości, czyli wady i zalety współpracy z klientem
Co-creation and co-destruction of value - two sides of the cooperation with the custome
Autorzy:
Dziewanowska, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/589225.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Konsument
Wartość
Współniszczenie
Współtworzenie
Co-creation
Co-destruction
Consumer
Value
Opis:
Celem niniejszego artykułu jest przedstawienie koncepcji współtworzenia wartości, która w ciągu ostatnich dwóch dekad cieszy się rosnącą popularnością, jak również wskazanie na jej rzadko omawiany aspekt, jakim jest współniszczenie wartości przez konsumenta. Artykuł ma charakter teoretyczny. Przedstawiono w nim aspekty definicyjne obu wymiarów współpracy z klientem w celu generowania wartości oraz omówiono pojęcia pokrewne. Ponadto scharakteryzowano typy zachowań konsumenckich prowadzące do współniszczenia wartości, a także mechanizmy leżące u podstaw tego procesu.
The objective of this paper is to present the concept of value co-creation, which has been steadily gaining popularity over the last two decades, along with its rarely explored aspect: value co-destruction. The paper is of theoretical nature and it discusses the definitions and typologies of both aspects of consumer value co-creation and co-destruction, along with the related concepts. Additionally, types of consumer behaviour leading to co-destruction of value are discussed, as well as mechanisms underlying the process.
Źródło:
Studia Ekonomiczne; 2017, 328; 9-17
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Barriers of Co-Creative Service Development Models in the Context of Disadvantaged Rural Areas in Hungary
Autorzy:
Csoba, Judit
Sipos, Flórian
Powiązania:
https://bibliotekanauki.pl/articles/21375662.pdf
Data publikacji:
2023-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
co-creation
system justification
paternalism
social capital
local power
Opis:
The paper is based on the observation of the process of reviving the forgotten culture of household economy, horticulture and livestock farming in disadvantaged rural areas and, through this, to develop a new service model for rural communities to strengthen the role of grassroots initiatives and enhancing the mechanisms of the co-operative model of local economy and democracy. Our research has shown that bottom-up models have several barriers to local governments in rural areas. The change in the political and governmental model of the last ten years has resulted in the restraint of local government autonomy and the vacancy of the role of local governments as public service providers. In this system, we can observe the strengthening of administrative dependence, the devaluation of the local elected political leadership (mayors) and the emergence of new rules of local power. In small settlements with less than 2,000 inhabitants, central state and political dependence intensified. Attempts to strengthen local communities have proved to be a major challenge in a highly centralised model of government. The present study gathers the factors that hinder the success of co-creative approaches in the local context and shows how the public service innovations organised by local governments are determined by the political and economic culture prevailing at the national level.
Źródło:
Polish Political Science Yearbook; 2023, Specjalny; 85-105
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Boosting creativity in co-creation with consumers in the fuzzy frontend of new product development: A literature review and organizing framework
Autorzy:
Olszewski, Mieszko
Powiązania:
https://bibliotekanauki.pl/articles/2080383.pdf
Data publikacji:
2022-07-29
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
creativity
co-creation
new product development
idea generation
ideation
Opis:
Interest in consumer co-creation in the fuzzy front-end of the new product development (NPD) process has increased in recent years. It is generally acknowledged that integrating consumers into collaborative idea generation leverages the potential of social interactions, knowledge sharing and collective creativity, and it may improve the success of NPD. Despite extensive literature on value co-creation, little is known about how creativity can be enhanced and encouraged in this process. Based on a thorough literature review, the author develops an organising framework and six propositions on how creativity can be stimulated at the fuzzy front-end of the innovation process. By exploring the relevant literature, this study extends the understanding of the role that creativity plays in co-creation for NPD and provides some guidelines that may help boost the creative output and interest in co-creation activities during the development stage of an idea.
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2022, 94, 2; 36-47
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Network value creation through marketing
Autorzy:
Mazurek, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/417418.pdf
Data publikacji:
2014-12-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
virtualization
marketing
value co creation
client
Web 2.0
Opis:
Purpose: The article is devoted to critical reflection on the commonly used value chain model taking the perspective of contemporary role of client and technological advancement in multifaceted organizational development and management. It attempts to outline and thoroughly describe the new perspective of value creation and value management taking into account digital technologies and social media platforms. Methodology: Deductive approach have been implemented, secondary data and sources have been used. Finally, the model of Value chain 2.0 was presented, conceptualized and described from both theoretical and practical sides. Design: The first part of the article is focused on the explanation of present potential of client for any enterprise. The second part attempts to explain the role of virtualization processes, exemplified by social media, semantic web approach or virtual organization in the shift of value creation. Finally, the concept of value chain 2.0 is proposed and discussed. Findings: There is a rapid transformation of value creation where linearity, control and inter organizational resources are gradually being replaced by network value creation where clients’ activities play pivotal role in organization performance and where value is defined in much broader way. Practical implications: The conclusions have profound meaning for companies and organizations striving for engagement of clients, partners and employees in value creation processes. The paper presents both theoretical foundations along with practical implications for value co-creation. Originality: The thorough and detailed analysis and interpretation of multifaceted shift and transformation of value creation and value management is presented. The article describes the ways the social media, digital technologies and contemporary marketing influence the way organization creates value.
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 4; 70-77
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer
Autorzy:
Piątkowska, Beata
Powiązania:
https://bibliotekanauki.pl/articles/2164645.pdf
Data publikacji:
2022-04-05
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
value co-creation
crowdsourcing
new product development
social media
Opis:
This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at diff erent stages of the new product development process: an idea generation and product development (crowdsourcing) and post-launch (product off erings). The place where interactions take place is Facebook fan page of a Polish clothes manufacturer. The DART model of value co-creation is the framework of the comparison. The results show that interactions at the stage of ideation and product development phase attracted more attention from the social media users than post-launch ones. Interactions at the stage of idea generation phase encouraged social media users to communicate with other social media users. It was rare with post-launch activities in the form of product off ering. The study is qualitative, based on a case study of a Polish clothes manufacturer with the use of an indepth interview and netnography.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2022, 1(14); 40-51
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
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