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Tytuł:
Image of a PR Manager
Autorzy:
Škvareninová, Oľga
Alföldiová, Alexandra
Powiązania:
https://bibliotekanauki.pl/articles/526537.pdf
Data publikacji:
2018
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
PR manager
Image
Self-image
Perceived image
Professional image
Opis:
The study focuses on the three main types of the image of PR manager - self-image, perceived image and professional image. Its purpose is to identify all the image attributes needed for a position of PR manager. In the theoretical part, image is defined as the combination of both external and internal reflections of an individual, object or company creating values and awareness. The research part is the application of theoretical principles in the practical operations of three PR managers from the insurance sector and four PR managers from the bank sector. Research is in the form of an 8-question structured interview and qualitative response analyses. The result of the issue is an empirical assessment of the gathered information, studied literature and research. In self-image description the managers describe themselves as creative, systematic, reliable, extrovert, social with excellent communication skills. The perceived image of PR managers requires responsibility, friendliness, helpfulness, politeness and empathy. The professional image of PR managers requires a professional dress code, responsibility, creativity, excellent communication skills, openness to new ideas and experiences. Primary analytical and organizational attributes are considered as an advantage in the profession of PR manager as well.
Źródło:
Media Literacy and Academic Research; 2018, 1, 1; 63-74
2585-8726
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Infrared and visible image fusion with deep wavelet-dense network
Autorzy:
Chen, Yanling
Cheng, Lianglun
Wu, Heng
Chen, Ziyang
Li, Feng
Powiązania:
https://bibliotekanauki.pl/articles/2202762.pdf
Data publikacji:
2023
Wydawca:
Politechnika Wrocławska. Oficyna Wydawnicza Politechniki Wrocławskiej
Tematy:
infrared image
image fusion
image processing
infrared image enhancement
Opis:
We propose a high-quality infrared and visible image fusion method based on a deep wavelet-dense network (WT-DenseNet). The WT-DenseNet includes three network layers, the hybrid feature extraction layer, fusion layer, and image reconstruction layer. The hybrid feature extraction layer is composed of a wavelet and dense network. The wavelet network decomposes the feature map of the visible and infrared images into low-frequency and high-frequency components, respectively. The dense network extracts the salient features. A fusion layer is designed to integrate low-frequency and salient features. Finally, the fusion images are outputted by an image reconstruction layer. The experimental results demonstrate that the proposed method can realize high-quality infrared and visible image fusions, and the performance of the proposed method is better than that of the six recently published fusion methods in terms of contrast and detail performance.
Źródło:
Optica Applicata; 2023, 53, 1; 49--64
0078-5466
1899-7015
Pojawia się w:
Optica Applicata
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wizerunek Górnego Śląska i Ślązaków w kategoriach rozwoju gospodarczego i pracowitości a postawy polityczne Polaków
The image of Upper Silesia and the Silesians in the context of economic growth and diligence as opposed to the political attitudes of the Poles
Autorzy:
Wojtkowski, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/514594.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
image
identity
Silesia
mediatizatized image
cognitive image
Opis:
The field of analysis presented in the article are the findings of an analysis of cognitive image of Silesia and Silesian in context of two categories. First is the economic development of the region, and second one is the diligence of Silesians. Answers given by respondents was depicted in prism of their political attitudes and ideological beliefs. It allowed to point out specific patterns signifying about strong image position of Silesia and its inhabitants autonomously of political and ideological approaches of communication recipients.
Źródło:
Political Preferences; 2013, 7; 59-68
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Capacities and Limitations of the Newspaper Column as a Tool for Creating the Image of Its Author
Autorzy:
Barańska-Szmitko, Anna
Powiązania:
https://bibliotekanauki.pl/articles/649915.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
column
image
image researches
Opis:
The aim of this paper is to verify the capacities and limitations of the newspaper column (understood as a genre) as a tool for creating the image of its author. In the paper, the distinguishing features of a column are first presented, and then a hypothesis is proposed for predicting which attributes of its author may be generated by the column’s features. This hypothesis is juxtaposed with the results of empirical research. The main task of this research was to read the texts of one of two Polish columnists – Krzysztof Varga and Szymon Hołownia – and subsequently answer questions indicating the authors’ attributes. This procedure made it possible to recreate the image of the text’s author. The results demonstrated the influence of the column’s distinguishing features on the image of its author inferred by readers.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 35, 5
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fast image index for database management engines
Autorzy:
Grycuk, Rafał
Najgebauer, Patryk
Kordos, Miroslaw
Scherer, Magdalena M.
Marchlewska, Alina
Powiązania:
https://bibliotekanauki.pl/articles/1837480.pdf
Data publikacji:
2020
Wydawca:
Społeczna Akademia Nauk w Łodzi. Polskie Towarzystwo Sieci Neuronowych
Tematy:
image descriptor
content-based image retrieval
image indexing
Opis:
Large-scale image repositories are challenging to perform queries based on the content of the images. The paper proposes a novel, nested-dictionary data structure for indexing image local features. The method transforms image local feature vectors into two-level hashes and builds an index of the content of the images in the database. The algorithm can be used in database management systems. We implemented it with an example image descriptor and deployed in a relational database. We performed the experiments on two image large benchmark datasets.
Źródło:
Journal of Artificial Intelligence and Soft Computing Research; 2020, 10, 2; 113-123
2083-2567
2449-6499
Pojawia się w:
Journal of Artificial Intelligence and Soft Computing Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Optical Filters’ Influence on Digital Image Quality in High Temperature Measurements of Surface Properties
Autorzy:
Fabijanska, A
Sankowski, D.
Powiązania:
https://bibliotekanauki.pl/articles/108736.pdf
Data publikacji:
2009
Wydawca:
Społeczna Akademia Nauk w Łodzi
Tematy:
digital image processing
image quality
optical filters
image quantitative analysis
image noise
Opis:
This paper is concerned with high temperature image quantitative analysis systems. Particular attention is paid to computerised system for surface properties (wetting angle and surface tension) determination. A brief description of the system is given. The specificity of the performed measurements based on images presenting heat-emitting objects is considered. Moreover, the significance of optical filters’ usage is explained. Infrared and neutral density filters are regarded. Influence of these filters on digital image quality is deliberated. Especially image noise presence is considered. The detailed analysis of noise properties change due filters usage is carried out. Finally, results of the analysis are presented and discussed.
Źródło:
Journal of Applied Computer Science Methods; 2009, 1 No. 2; 53-63
1689-9636
Pojawia się w:
Journal of Applied Computer Science Methods
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Obecność i rola audiodeskrypcji jako wizerunku audialnego, mediującego w akcie komunikacyjnym: badanie pilotażowe
Autorzy:
Mikołajczyk, Kamila
Puppel, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/1047590.pdf
Data publikacji:
2020-11-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
audiodescription
image
audio image
Opis:
Audiodescription is a type of translation in which visual elements are transferred into verbal descriptions. Numerous studies discuss the influence of this additional narration on media accessibility for its target audiences, namely partially sighted and blind people. Nevertheless, the impact of audiodescription on different audiences, such as sighted people, is still underdeveloped. The aim of this article is to investigate the influence of audiodescription which can be considered an example of mediation in the act of communication, on sighted audiences.
Źródło:
Scripta Neophilologica Posnaniensia; 2020, 20; 181-197
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Możliwości i ograniczenia felietonu jako narzędzia kreowania wizerunku jego autora
The capacities and limitations of the column as a tool for creating an image of its author
Autorzy:
Barańska-Szmitko, Anna
Powiązania:
https://bibliotekanauki.pl/articles/967288.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
column
image
image researches
Opis:
The aim of this paper is to verify the capacities and limitations of the column (understood as a genre) as a tool for creating the image of its author. In the paper, the distinguishing features of a column are first presented, and then a hypothesis is proposed for predicting what attributes of its author might be generated by the column’s features. This hypothesis is juxtaposed against the results of empirical research. The main task of the study was to read the texts of one of two Polish columnists – Krzysztof Varga and Szymon Hołownia – and subsequently answer questions indicating the authors’ attributes. This procedure enabled an image of the text’s author to be recreated. The results showed the influence that the distinguishing features of a column have on the image of a text’s author for readers.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2014, 23, 1
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wizerunek wewnętrzny w tworzeniu silnej marki kraju
Autorzy:
Daszkiewicz, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/419965.pdf
Data publikacji:
2013
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
country brand
country image
internal image
internal country image
Opis:
A strong nation brand is important for economic development of a country and the standard of living of its inhabitants. Apart from objective factors the perception of the country is also affected by various communication processes. The article discusses internal image impact on the holistic image of a country. The article presents the possibilities of the measurement of the internal country image. The author emphasizes the importance of techniques based on free associations in determining the internal country image. To illustrate theoretical considerations the author discusses results of the exploratory survey concerning the internal image of Poland.
Źródło:
Nauki o Zarządzaniu; 2013, 2(15); 51-61
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Multi-frame Image Super-resolution Reconstruction Using Multi-grained Cascade Forest
Autorzy:
Wang, Yaming
Luo, Zhikang
Huang, Wenqing
Powiązania:
https://bibliotekanauki.pl/articles/226035.pdf
Data publikacji:
2019
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
multi-frame image SR
image registration
SRMCF
image fusion
Opis:
Super-resolution image reconstruction utilizes two algorithms, where one is for single-frame image reconstruction, and the other is for multi-frame image reconstruction. Singleframe image reconstruction generally takes the first degradation and is followed by reconstruction, which essentially creates a problem of insufficient characterization. Multi-frame images provide additional information for image reconstruction relative to single frame images due to the slight differences between sequential frames. However, the existing super-resolution algorithm for multi-frame images do not take advantage of this key factor, either because of loose structure and complexity, or because the individual frames are restored poorly. This paper proposes a new SR reconstruction algorithm for images using Multi-grained Cascade Forest. Multi-frame image reconstruction is processed sequentially. Firstly, the image registration algorithm uses a convolutional neural network to register low-resolution image sequences, and then the images are reconstructed after registration by the Multi-grained Cascade Forest reconstruction algorithm. Finally, the reconstructed images are fused. The optimal algorithm is selected for each step to get the most out of the details and tightly connect the internal logic of each sequential step. This novel approach proposed in this paper, in which the depth of the cascade forest is procedurally generated for recovered images, rather than being a constant. After training each layer, the recovered image is automatically evaluated, and new layers are constructed for training until an optimal restored image is obtained. Experiments show that this method improves the quality of image reconstruction while preserving the details of the image.
Źródło:
International Journal of Electronics and Telecommunications; 2019, 65, 4; 687-692
2300-1933
Pojawia się w:
International Journal of Electronics and Telecommunications
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Visual Revolutions: from the electronic to living imagery
Rewolucje wizualne. Od elektronicznej do żyjącej obrazowości
Autorzy:
Kluszczyński, Ryszard W.
Powiązania:
https://bibliotekanauki.pl/articles/1366166.pdf
Data publikacji:
2020-12-25
Wydawca:
Łódzkie Towarzystwo Naukowe
Tematy:
image
technical image
image-revolution
image-catastrophe
image-performance
image-rendition
transgression
obraz
obraz techniczny
obraz-rewolucja
obraz-katastrofa
obraz-performans
transgresja
Opis:
I analyse five forms of images: electronic, digital, interactive, networked and living, all of which challenge traditional descriptions and expectations. I analyse them from the technical-ontological, phenomenological and cultural perspective to demonstrate different ways in which they discuss and deconstruct the notion of an image. Finally, I try to propose a new context for understanding the discussed forms of new imagery, i.e. the context of post-imagery.
Analizuję w artykule pięć form obrazu – elektroniczny, cyfrowy, interaktywny, usieciowiony i żyjący – wykazując, że wszystkie one stanowią wyzwanie dla tradycyjnego rozumienia obrazu. Analizuję je z perspektywy techniczno-ontologicznej, fenomenologicznej i kulturowej aby pokazać, w jak różny sposób każdy ze wskazanych typów obrazowości kwestionuje i dekonstruuje dotychczasowe pojęcie obrazu. Na zakończenie proponuję nowy kontekst dla rozumienia dyskutowanych tu form obrazowości – kontekst postobrazowości.
Źródło:
Art Inquiry. Recherches sur les arts; 2020, 22; 11-26
1641-9278
Pojawia się w:
Art Inquiry. Recherches sur les arts
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Optimal Selection of Image Segmentation Algorithm for Heat-Emitting Objects
Autorzy:
Fabijanska, A
Sankowski, D.
Powiązania:
https://bibliotekanauki.pl/articles/108774.pdf
Data publikacji:
2009
Wydawca:
Społeczna Akademia Nauk w Łodzi
Tematy:
image processing
image segmentation
image quantitative analysis
heat-emitting objects
Opis:
In this paper problem of image segmentation quality is delibered. Especially, issue of segmentation method selection for images presenting heat-emitting objects is discussed. Particular attention is paid to thresholding method and edge-based image segmentation. Results of applying these methods to exemplary images are presented and discussed.
Źródło:
Journal of Applied Computer Science Methods; 2009, 1 No. 2; 43-51
1689-9636
Pojawia się w:
Journal of Applied Computer Science Methods
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The image transfer in franchise system — the conceptual approach
Zjawisko transferu wizerunku w systemie franchisingowym – ujęcie koncepcyjne
Autorzy:
Liczmańska-Kopcewicz, Katarzyna
Jagielski, Michał
Wiśniewska, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/1058866.pdf
Data publikacji:
2019-05-31
Wydawca:
Polskie Wydawnictwo Ekonomiczne
Tematy:
franchising
image
image transfer
brand image
wizerunek
transfer wizerunku
wizerunek marki
Opis:
The aim of the paper is to present the issue of brand image transfer in relation to franchising system. In the paper, the meaning of brand knowledge and awareness by customers are described. These two factors are presented as significant tools which companies use to compete effectively in turbulent market. There is presented also a definition of brand and company image transfer as an introduction to the issue of franchising and its role in brand image transfer. The reason of conducting the study is a desire of verification of the mechanism of brand image transfer in franchising. In order to achieve the aim of the paper, the following objectives have been set: (1) to discuss the issue of brand image and customers’ brand awareness and knowledge; (2) to describe the role of franchising in effective brand image transfer; (3) to show the possibilities of influence on brand image in franchising; (4) to point out the consequences (advantages and disadvantages) for both franchisor and franchisee, who decide to be a part of franchising agreement. The literature review and its analysis presented in the paper shows that the image of franchisor’s brand can be transferred to a franchisee’s brands and franchisee’s brand image can be easily transferred to the franchisors’ brand by the customers. These phenomena can be created in the awareness of customers intentionally and unintentionally. That is why the companies have to manage theirs brand image and cooperate if they decide to sign the franchising agreement.
Celem artykułu jest przedstawienie zagadnienia transferu wizerunku marki w odniesieniu do systemu franchisingu. W artykule opisano znaczenie wiedzy i świadomości marki wśród klientów. Te dwa czynniki są przedstawiane jako istotne narzędzia, które firmy wykorzystują, aby skutecznie konkurować na turbulentnym rynku. Przedstawiono także definicję transferu marki i wizerunku firmy jako wstęp do zagadnienia franchisingu i jego roli w procesie transferu wizerunku marki. Główną motywacją do przeprowadzenia badania była chęć zweryfikowania istoty mechanizmu transferu wizerunku marki w procesie franchisingu. Aby osiągnąć cel główny, sprecyzowano następujące cele poboczne: (1) omówienie kwestii wizerunku i świadomości marki, a także wiedzy o niej wśród konsumentów; (2) zaprezentowanie roli franchisingu w skutecznym transferze wizerunku marki; (3) pokazanie możliwości wpływu na wizerunek marki poprzez franchising; (4) wskazanie konsekwencji (zalet i wad) zarówno dla franchisodawcy, jak i franchisobiorcy, którzy decydują się na współpracę w oparciu o umowę franchisingu. Przegląd literatury i jej analiza zaprezentowane w artykule pokazują, że wizerunek marki franchisodawcy może zostać przeniesiony na markę franchisobiorcy, jak i wizerunek marki franchisobiorcy może mieć wpływ na postrzeganie marki franchisodawcy przez klientów. Zjawiska te mogą powstawać w świadomości klientów w sposób świadomy oraz niezamierzony. Dlatego firmy muszą zarządzać wizerunkiem swojej marki i stale ze sobą współpracować, jeśli już zdecydują się kooperować w oparciu o umowę franchisingu.
Źródło:
Marketing i Rynek; 2019, 5; 13-20
1231-7853
Pojawia się w:
Marketing i Rynek
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Salt and pepper noise reduction and edge detection algorithm based on neutrosophic logic
Autorzy:
Arulpandy, P.
Trinita Pricilla, M.
Powiązania:
https://bibliotekanauki.pl/articles/1839286.pdf
Data publikacji:
2020
Wydawca:
Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie. Wydawnictwo AGH
Tematy:
neutrosophic set
digital image processing
image analysis
image denoising
edge detection
Opis:
Neutrosophic set (NS) is a powerful tool to deal with indeterminacy. In this paper, the neutrosophic set is applied to the image domain and a novel edge detection technique is proposed. Noise reduction of images is a challenging task in image processing. Salt and pepper noise is one kind of noise that affects a grayscale image significantly. Generally, the median filter is used to reduce salt and pepper noise; it gives optimum results while compared to other image filters. Median filter works only up to a certain level of noise intensity. Here we proposed a neighborhood-based image filter called nbd-filter, it works perfectly for gray image regardless of noise intensity. It reduces salt and pepper noise significantly at any noise level and produces a noise-free image. Further, we proposed an edge detection algorithm based on the neutrosophic set, it detects edges efficiently for images corrupted by noise and noise-free images. Since most of the real-life images consists of indeterminate regions, neutrosophy is a perfect tool for edge detection. The main advantage of the proposed edge detector is, it is a simple and efficient technique and detect edges more efficient than conventional edge detectors.
Źródło:
Computer Science; 2020, 21 (2); 179-195
1508-2806
2300-7036
Pojawia się w:
Computer Science
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
MRI image analysis in patients with a tumor of the central nervous system : an attempt of developing a management algorithm
Analiza obrazu MRI u chorych z guzem ośrodkowego układu nerwowego : próba opracowania algorytmu postępowania
Autorzy:
Śniegocki, M.
Nowacka, A.
Fisz, J.
Śniegocka, A.
Buczkowski, M.
Powiązania:
https://bibliotekanauki.pl/articles/389840.pdf
Data publikacji:
2011
Wydawca:
Politechnika Bydgoska im. Jana i Jędrzeja Śniadeckich. Wydawnictwo PB
Tematy:
tumor
MRI image
angiogenesis
image analysis
Opis:
Magnetic resonance imaging study is currently the reference method for the detection and diagnosis of the central nervous system tumors. A large number of tumors, especially high-grade, has a higher water content in the cells, which results in prolongation of MRI T1 and T2 what appearance as increased signal intensity in in T2-weighted images and the reduction in T1-weighted images. MRI can be performed with administration of contrast agent, which shortens T1 and increases signal on T1-weighted sequences. This allows to identify areas of increased angiogenesis), which is the exponent of the cancer malignancy degree and its biological activity. Obtained MRI images are analyzed and evaluated by a radiologist and a clinician. Most of the time it is the "by the eye" analysis, which is based on the MRI image evaluation by the generally accepted radiological standards. However, this method is relatively inaccurate. which in turn can bring to the wrong diagnosis of the disease and implementation or even lack of implementation of appropriate treatment. More and more researches are conducted in this area, but developed methods are usually very complicated and difficult to carry out by the "layman" which is the clinician. That is why the attempt is made, to develop a simple and clear algorithm for MRI image analysis in patients with the central nervous system tumors, allowing for quick and objective evaluation of magnetic resonance imaging study.
Badanie metodą rezonansu magnetycznego jest aktualnie metodą referencyjną przy wykrywaniu i diagnozowaniu nowotworów centralnego układu nerwowego. Duża część nowotworów, zwłaszcza o wysokim stopniu złośliwości, charakteryzuje się większą zawartością wody w komórkach, co w badaniu MRI skutkuje wydłużeniem T1 i T2, uwidocznionym jako nasilenie sygnału w obrazach T2-zależnych oraz jego obniżeniem w obrazach T1-zależnych. MRI można przeprowadzić z podaniem środka kontrastowego, co powoduje skrócenie czasu T1 i podniesienie
Źródło:
Zeszyty Naukowe. Telekomunikacja i Elektronika / Uniwersytet Technologiczno-Przyrodniczy w Bydgoszczy; 2011, 15; 49-61
1899-0088
Pojawia się w:
Zeszyty Naukowe. Telekomunikacja i Elektronika / Uniwersytet Technologiczno-Przyrodniczy w Bydgoszczy
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 3228

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