- Tytuł:
-
Marketing personalny - założenia i praktyka polskich firm
Personal Marketing - Assumptions and Experience of Polish Companies - Autorzy:
- Biesaga-Słomczewska, Jadwiga
- Powiązania:
- https://bibliotekanauki.pl/articles/906349.pdf
- Data publikacji:
- 2003
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- Human resources are every company’s greatest asset. Organizations that want to meet challenges o f today need to implement Human Resources Management Strategy along their Corporate Business one. In the literature one considers two management concept: hard and soft. Unlike the hard one, soft concept is based on human element as being central to the whole o f the management process. One of the soft solutions is a use of personnel marketing, considering perception o f an employee as a customer. Benefits are exchanged between an employer and an employee. In Polish enterprises, not always is this relationship widely understood - recruitment, reduction or motivation practices from the article are a proof of that. Results of empirical studies from 1998-2000 are another example on the subject of personnel policy in Polish companies
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2003, 168
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł