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Wyszukujesz frazę "Wojtaszek, Adam" wg kryterium: Autor


Wyświetlanie 1-7 z 7
Tytuł:
Thirty years of discourse completion test in contrastive pragmatics research
Autorzy:
Wojtaszek, Adam
Powiązania:
https://bibliotekanauki.pl/articles/2050072.pdf
Data publikacji:
2016
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Opis:
Discourse Completion Test (DCT) became a very popular research instrument after the publication of the infl uential Blum-Kulka & Olshtain’s (1984) paper titled “Requests and apologies: a cross-cultural study of speech act realization patterns (CCSARP)”. Hundreds and thousands of papers employing the data collection instrument, originally developed by Blum-Kulka in 1982, have been published since then, and the controlled elicitation procedure has left a very important mark on the way in which speech acts have been studied cross-culturally. DCT has its strong supporters as well as pronounced enemies, but its contribution to the development of the fi eld cannot be questioned. The paper presents an overview of the advantages and disadvantages of the data collection tool, as well as a synthesis of the most important fi ndings which it has managed to yield so far. Major directions of research are summarized and possible future developments outlined.
Źródło:
Linguistica Silesiana; 2016, 37; 161-173
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
What you’ll never manage to read – the small print component of televised commercials for erection stimulants
Autorzy:
Wojtaszek, Adam
Powiązania:
https://bibliotekanauki.pl/articles/2050891.pdf
Data publikacji:
2017
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Opis:
The law is not effective in forcing the advertisers to communicate complete and reliable information about advertised products: the mere inclusion of written disclosures does not guarantee their successful perception, let alone comprehension. TV commercials are especially troublesome in this respect, because not only are the disclaimers presented in microscopic font size, but their display time challenges the perceptive abilities of even the most effi cient readers, not to mention the distracting effect of the simultaneously presented visual images and voice-overs. Yet, their effective comprehension could very often signifi cantly modify the overall message and in this way lead to altered (often in a way unfavourable for the advertiser) persuasive effect. The study presents the ways in which the small print components interact with the information presented by means of the more conspicuous linguistic and pictorial items in a collection of 20 Polish TV commercials for erection stimulants. In particular, attention is given to the potential changes in the communicated message in the conditions of full comprehension and intake of the small print items.
Źródło:
Linguistica Silesiana; 2017, 38; 209-225
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Surprising turns of the persuasive path – exploitation of conceptual blending in Polish medical advertising
Autorzy:
Wojtaszek, Adam
Powiązania:
https://bibliotekanauki.pl/articles/2051105.pdf
Data publikacji:
2019
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
medical products advertising
conceptual blending
traversals
context
innovative commercials
Opis:
The essence of advertising lies very often in unusual and surprising juxtapositions of apparently incongruous elements, which nevertheless successfully combine in producing a coherent and understandable message. A vital role is performed by a skillfully engineered context, which allows for simultaneous activation of certain otherwise inconspicuous senses and the construction of novel and attractive connections. Such theoretical proposals as Lemke’s traversals (2001; 2005), Fauconnier and Turner’s Conceptual Blending Theory (1998; 2002) and Kecskes’s Dynamic Model of Meaning (2008) seem to describe many vital aspects of the phenomenon in question. It is in advertising that we often come across the linking of elements by transgressing naturally existing borders between domains which are unrelated, and we are invited to map onto one another different mental spaces on the basis of their salient analogy or identity, and indulge in creative riddle-like exploration of contextual elements in order to reconstruct the intended message. These techniques’ true power lies in their ability to blur the distinction between ‘the real’ and ‘the imagined’ to such an extent that certain irrational but attractive connections, implanted in the minds of the audience, contribute to subsequent decisions in the real world. The present study attempts to uncover the ways in which certain unrelated elements are skillfully brought together in a context which allows for such a juxtaposition in selected Polish TV advertisements for various medicine and health-related products. The method employed is an in-depth content analysis of the material, followed by an attempt to integrate the identified mechanisms with the models of meaning-making mentioned above. The results will hopefully help in better understanding of the ways in which particular components of the context may interact with the message expressed verbally or pictorially in the construction of multilevel meanings in advertising communication.
Źródło:
Linguistica Silesiana; 2019, 40; 361-383
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Optimal innovation in press advertisements
Autorzy:
Wojtaszek, Adam
Powiązania:
https://bibliotekanauki.pl/articles/577113.pdf
Data publikacji:
2011
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
advertising slogans
appreciation
intelligibility
Optimal Innovation Hypothesis
salience
Opis:
The discourse of advertising offers an environment conducive to the exploitation of novelty in language. Novelty can be conceptualised as an opposite of salience (Giora, 2003), being also a graded feature. Giora claims that there exists a specific level of novelty, which evokes pleasurable experience in recipients. She proposes Optimal Innovation Hypothesis, which may be implied in the investigation of various types of discourse marked with high originality. The paper reports on two studies. The initial one, described in Wojtaszek (2011), focused on the appreciation of three alternative versions of Polish and British advertising slogans, while the subsequent one is the attempt to find a relationship between the previous findings and the degree of legibility of the investigated texts. In the appreciation task the plain formulations received the lowest scores, followed by the highly innovative slogans, with the optimally innovative formulations ranking highest. In the task where evaluation of clarity was performed, the plain formulations turned out to be the easiest, the optimally innovative slogans were a bit more difficult, and the highly innovative ones the least conspicuous. A number of interesting dependencies were also found, suggesting further developments for the future.
Źródło:
Linguistica Silesiana; 2011, 32; 121-132
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Preface
Autorzy:
Gabryś-Barker, Danuta
Wojtaszek, Adam
Powiązania:
https://bibliotekanauki.pl/articles/783145.pdf
Data publikacji:
2016
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Opis:
The present issue consists of articles in various areas of SLA and also research in multilingualism. The thematic spread starts with the text related to the sociolinguistic variable of age: "The Age Factor in the Foreign Language Class: What Do Learners Think?" by Simone E. Pfenninger and David Singleton, followed by a study of non-native speaker e-mail communication (Jan Pikhart) and another paper addressing a sociolinguistic variable: "Do Girls Have All the Fun? Anxiety and Enjoyment in the Foreign Language Classroom by Jean-Marc Dewaele et al. The second group of articles begins with the text addressing the issues of multilingualism: "Multilingual Processing Phenomena in Learners of Portuguese as a Third or Additional Language" by Teresa M. Włosowicz, followed by a study of code-switching practices among immigrants in the UK by Katarzyna Ożańska-Ponikwia. The final paper by Beata Grymska represents a more theoretically-oriented perspective delving into the theoretical conceptualizations of language aptitude.
Źródło:
Theory and Practice of Second Language Acquisition; 2016, 2, 1
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Preface
Autorzy:
Gabryś-Barker, Danuta
Wojtaszek, Adam
Powiązania:
https://bibliotekanauki.pl/articles/783181.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Źródło:
Theory and Practice of Second Language Acquisition; 2017, 3, 2
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Preface
Autorzy:
Gabryś-Barker, Danuta
Wojtaszek, Adam
Powiązania:
https://bibliotekanauki.pl/articles/783217.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Źródło:
Theory and Practice of Second Language Acquisition; 2015, 1, 1
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-7 z 7

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