- Tytuł:
-
Klient w strategiach organizacji biznesowych
Client in business organization strategies - Autorzy:
-
Niemczyk, Jerzy
Stańczyk-Hugiet, Ewa - Powiązania:
- https://bibliotekanauki.pl/articles/419725.pdf
- Data publikacji:
- 2014
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
customer strategy
strategic management - Opis:
- The search for the main determinant of business strategy of an organization does not have a clear solution. Intuitively, it seems that it should be a customer, but in practice of management, the primary criterion according to which the company management is assessed is the economic profit. The main purpose of this article is to identify the client’s place and the role in the management strategies of business organizations. The authors analyse this place and role, using historical perspective, particularly concentrating on resource based view, innovative strategy and networks strategy. The whole analysis is finished with the concept of organization ecosystem, in which a client is a central point.
- Źródło:
-
Nauki o Zarządzaniu; 2014, 2(19); 33-43
2080-6000 - Pojawia się w:
- Nauki o Zarządzaniu
- Dostawca treści:
- Biblioteka Nauki
Artykuł