- Tytuł:
-
Teoretyczne aspekty pojęcia reputacja
Theoretical Aspects of Reputation - Autorzy:
- Gołata, Krzysztof
- Powiązania:
- https://bibliotekanauki.pl/articles/593192.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Public relations
Tożsamość
Wizerunek przedsiębiorstwa
Company image
Identity - Opis:
- An increasing number of authors tends to distinguish terms: image and reputation. It is hard to describe differences between these terms because it raises a lot of controversy. On the one hand, there is dispute over the understanding of reputation, on the other hand, many institutions while presenting rankings of companies use reputation as a criteria of rankings. The aim of this article is (an attempt) to answer where are the sources of differences in understanding the term of reputation and secondly to show the main criteria which characterize this term.
- Źródło:
-
Studia Ekonomiczne; 2013, 157; 185-193
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł