- Tytuł:
- One-page strategic plan using the example of Aarong company from Bangladesh
- Autorzy:
-
Sazonenka, Y.
Towhid, Y. I.
Siemieniako, D. - Powiązania:
- https://bibliotekanauki.pl/articles/125564.pdf
- Data publikacji:
- 2018
- Wydawca:
- Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
- Tematy:
-
strategic planning
one-page strategic plan
marketing strategy
non-profit
Bangladesh
planowanie strategiczne
jednostronicowy plan strategiczny
strategia marketingowa
Bangladesz - Opis:
- Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.
- Źródło:
-
Engineering Management in Production and Services; 2018, 10, 2; 57-65
2543-6597
2543-912X - Pojawia się w:
- Engineering Management in Production and Services
- Dostawca treści:
- Biblioteka Nauki
Artykuł