- Tytuł:
- Building an image of a higher education institution as au instrument of mega marketing
- Autorzy:
- Białoń, L.
- Powiązania:
- https://bibliotekanauki.pl/articles/213629.pdf
- Data publikacji:
- 2012
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
image of higher education school
marketing tools
contemporary education market - Opis:
- Image of a higher education institution; its essence and definition are explained in this article. The mission and the soals of a lusher education institution are defined. The key external and internal stakeholders of a higher education institution are presented. Social responsibility of an educational institution is discussed. Marketing tools articulating the image of a higher education institution and their implementation are listed and analyzed.
- Źródło:
-
Prace Instytutu Lotnictwa; 2012, 5 (226); 205-221
0509-6669
2300-5408 - Pojawia się w:
- Prace Instytutu Lotnictwa
- Dostawca treści:
- Biblioteka Nauki
Artykuł