- Tytuł:
- Generation Y consumer preferences and mobility choices – an empirical approach
- Autorzy:
- Dewalska-Opitek, A.
- Powiązania:
- https://bibliotekanauki.pl/articles/393978.pdf
- Data publikacji:
- 2017
- Wydawca:
- Polskie Stowarzyszenie Telematyki Transportu
- Tematy:
-
generation Y
global trends
mobility
choice
pokolenie Y
globalne trendy
mobilność
wybór - Opis:
- Automotive industry has been undergoing significant alteration. Innovative technologies change vehicles toward fully autonomous ones, but also change mobility choices of consumers, offering on-demand rides and shared mobility services. Consumers have the power to determine automotive companies’ business models and strategies. The main interest of car manufacturers and mobility service providers is nowadays put on young consumers from generation Y, proficient with latest technology, digital media and electronic gadgets. Their preferences and mobility choices have been described in the paper on the basis of consumer survey conducted on 22 000 Millennials from 17 countries by Deloitte in 2016 and 2017.
- Źródło:
-
Archives of Transport System Telematics; 2017, 10, 1; 17-23
1899-8208 - Pojawia się w:
- Archives of Transport System Telematics
- Dostawca treści:
- Biblioteka Nauki
Artykuł