- Tytuł:
- The designing of customer management strategies using ICT tools in Pure Jatomi
- Autorzy:
-
Idzikowski, Wojciech
Cieśliński, Wojciech B. - Powiązania:
- https://bibliotekanauki.pl/articles/431891.pdf
- Data publikacji:
- 2014
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
customer value management
sports association
electronic communication - Opis:
- The article presents the model of designing a customer management strategy using business ICT tools within a global sports association named Pure Jatomi. First, the basic categories essential for reaching a target of the project are explained (this section presents the results of literature analysis).Next, the general model of designing a customer management strategy (shown as a process map as well, developed on the basis of results of empirical investigation) is shown. Finally, ICT tools which enable acceleration of CLV growth (CLV = Customer Lifetime Value) are presented.
- Źródło:
-
Informatyka Ekonomiczna; 2014, 4(34); 85-100
1507-3858 - Pojawia się w:
- Informatyka Ekonomiczna
- Dostawca treści:
- Biblioteka Nauki
Artykuł