- Tytuł:
- MISCELLANEA: Benchmarking in the process of creating a culture of innovation in hotel companies.
- Autorzy:
-
Gierczak-Korzeniowska, Beata
Gołembski, Grzegorz - Powiązania:
- https://bibliotekanauki.pl/articles/557842.pdf
- Data publikacji:
- 2017-06-30
- Wydawca:
- Uniwersytet Ekonomiczny w Poznaniu
- Tematy:
-
benchmarking
hotel company
a culture of innovation
innovation
tourism - Opis:
- The literature very rarely touches upon the issue related to the influence of benchmarking in shaping a culture of innovation in companies. Culture is understood as the tendency to pro-innovative activities and promoting favourable entrepreneurial and creative attitudes. The effect of building a culture of innovation includes the constant sharing of knowledge and the ability to see and then use the company’s market opportunities. Therefore, this article attempts to identify those activities and behaviours which would be a testimony of a broad culture of innovation and, at the same time, the result of the application of benchmarking in the hotels researched.
- Źródło:
-
Economics and Business Review; 2017, 3(17), 2; 101-113
2392-1641 - Pojawia się w:
- Economics and Business Review
- Dostawca treści:
- Biblioteka Nauki
Artykuł