- Tytuł:
-
European Communication Monitor 2012 - kierunki zmian w komunikowaniu
European Communication Monitor 2012 - Trends in Communication - Autorzy:
- Rydzak, Waldemar
- Powiązania:
- https://bibliotekanauki.pl/articles/586091.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Komunikowanie
Public relations
Zarządzanie
Communication
Management - Opis:
- The purpose of this article is to present the results of the cyclic international research project European Communication Monitor (ECM), the essence of which is to identify the changes and developments in public relations in Europe. Compared to the previous edition in 2012, the area of research has been significantly modified and expanded. Novelty were questions relating to ethical challenges in communication. ECM recent study indicates the current position and future direction of strategic communication in Europe.
- Źródło:
-
Studia Ekonomiczne; 2013, 157; 9 -21
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł