- Tytuł:
- Customer knowledge in (co)creation of product. A case study of IKEA
- Autorzy:
- Koniorczyk, Grażyna
- Powiązania:
- https://bibliotekanauki.pl/articles/522124.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Customer co-creation
Customer knowledge
IKEA
Value co-creation - Opis:
- Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.
- Źródło:
-
Journal of Economics and Management; 2015, 22; 107-120
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł