- Tytuł:
- Cross-selling models for telecommunication services
- Autorzy:
- Jaroszewicz, S.
- Powiązania:
- https://bibliotekanauki.pl/articles/308093.pdf
- Data publikacji:
- 2008
- Wydawca:
- Instytut Łączności - Państwowy Instytut Badawczy
- Tematy:
-
cross-selling
telecommunication service
classifier
association rule
Bayesian network - Opis:
- Cross-selling is a strategy of selling new products to a customer who has made other purchases earlier. Except for the obvious profit from extra products sold, it also increases the dependence of the customer on the vendor and therefore reduces churn. This is especially important in the area of telecommunications, characterized by high volatility and low customer loyalty. The paper presents two cross-selling approaches: one based on classifiers and another one based on Bayesian networks constructed based on interesting association rules. Effectiveness of the methods is validated on synthetic test data.
- Źródło:
-
Journal of Telecommunications and Information Technology; 2008, 3; 52-59
1509-4553
1899-8852 - Pojawia się w:
- Journal of Telecommunications and Information Technology
- Dostawca treści:
- Biblioteka Nauki
Artykuł