- Tytuł:
-
Międzynarodowe badania zachowań e-konsumentów - typy, podejścia, wymiary
International Researches of E-Consumers Behaviors - Types, Approaches, Dimensions - Autorzy:
- Jaciow, Magdalena
- Powiązania:
- https://bibliotekanauki.pl/articles/585956.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Badania marketingowe
Badanie rynku
Handel elektroniczny
Zachowania konsumenta
Consumer behaviour
E-commerce
Market research
Marketing research - Opis:
- Market researches are carried out to gather information about consumer behaviors. In an innovative society, based on knowledge and information, in conditions of economic globalization and internationalization of enterprises it is also become particularly important for marketing researches to achieve international range. This article presents the types of approaches and dimensions of international range researches. International researches of consumer behaviors are made by the researchers in order to complete, systematize, deepen and verify knowledge about the differences or similarities in the behaviors of e-consumers in different countries. Such researches are time-consuming and expensive. And to be effective, international researcher must be aware of their specificity.
- Źródło:
-
Studia Ekonomiczne; 2014, 187; 145-155
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł