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Wyświetlanie 1-15 z 144
Tytuł:
Reklama a corporate identity — rola reklamy w budowaniu wizerunku organizacji
Advertising vs. Corporate Identity – The Role of Advertising in the Corporate Identity Process
Autorzy:
Wszołek, Mariusz
Powiązania:
https://bibliotekanauki.pl/articles/468356.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
corporate identity
tożsamość organizacyjna
reklama
wizerunek organizacji
projektowanie komunikacji
identity
corporate image
advertising
communication design
Opis:
In this article I present the idea of corporate identity in reference to the environment of organization. The focal point of this article is about the relation between advertising and corporate image. The corporate image is being understand as a result of general communication practice inside and outside of organization. It is not the aim of corporate communication, but it is a side effect of corporate communication.
Źródło:
Forum Lingwistyczne; 2017, 4; 67-77
2449-9587
2450-2758
Pojawia się w:
Forum Lingwistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Language Teacher Identity Outside the State-School Context
Autorzy:
Hempkin, Kirsten
Powiązania:
https://bibliotekanauki.pl/articles/22446741.pdf
Data publikacji:
2023
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
Language teacher identity
identity struggle
established teachers
state-school context
private context
Opis:
The importance of understanding language teacher identity is well-established in the existent literature. It has been shown to impact upon many aspects of teachers’ lives both inside and outside the classroom, such as wellbeing (Day & Kington, 2008) and self-efficacy (Canrinus, Helms-Lorenz, Beijaard, Buitink, & Hofman, 2012). The nature of language teacher identity is broadly categorised from a socio-cultural perspective, as dynamic rather than static, as negotiated in social interaction and (potentially) a source of struggle (Barkhuizen, 2017) or friction (Beijaard, Meijer, & Verloop, 2004). As this struggle with identity comes to the fore during periods of transition, when identity is seen to be challenged, the focus of research has largely been trained on pre-service or early-service teachers (Mercer & Kostoulas, 2018). The research in this paper addresses a teaching population who have thus far escaped the research gaze, but aspects of whose identity could be problematic and possible sites of struggle. Drawing upon a narrative approach, in case-study form, I examine how two established teachers (with four years or more service) who have been trained to work in the state-school context and who, for a variety of reasons are now working outside it, construct their language teacher identities. The findings point to the importance of the teachers’ own experiences as learners in their identity formation, and how emotion accompanies and acts as a driver of identity change as they seek stability and status on an uncertain professional path.
Źródło:
Theory and Practice of Second Language Acquisition; 2023, 9, 2; 1-22
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tożsamość śląska i jej przemiany pod wpływem globalizacji
Silesian Identity and Its Globalization-Influenced Transformation
Autorzy:
Sagan, Radosław
Powiązania:
https://bibliotekanauki.pl/articles/666882.pdf
Data publikacji:
2014
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
Silesian identity
regional identity
values
globalization
Katowice
Opis:
The article presents the results of research concerning the Silesian identity in Katowice. The results obtained allowed the point group of residents of the city, whose identity is subject to change strongest today. Spatial analysis of the data also identified areas similar to each other in terms of the perception of the individual elements of the Silesian identity. Distinguished: os. Witosa, Podlesie and Szopienice-Burowiec as neighborhoods where most residents are attached to the region and the regional identity is strongest.
Źródło:
Studia Etnologiczne i Antropologiczne; 2014, 14; 253-271
1506-5790
2353-9860
Pojawia się w:
Studia Etnologiczne i Antropologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kształtowanie się tożsamości wielopoziomowej w państwach Europy Środkowej i Wschodniej po 1989 roku - zagadnienia teoretyczne
The Shaping of a Multilevel Identity in Central and Eastern European States after 1989 - Theoretical Issues
Autorzy:
Węgrzyn-Odzioba, Liliana
Powiązania:
https://bibliotekanauki.pl/articles/666897.pdf
Data publikacji:
2014
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
identity
postmodern identity
multi-level identity
national identity
Central Europe
Opis:
Transformation of the socio-cultural realm in Central and Eastern Europe countries associated with the processes of globalization, as well as European integration, led to revitalize the debate on the dynamics and directions of changes of identity. Besides the categories associated with, so-called, “postmodern identity”, often questioning the very existence of dentity as such, other issues have appeared which indicate multilevel identity, taking into account relationship between European, national and regional identity. On the margin of this debate another and new subplot emerged, which is related to migration from non-European cultures and the possibility of spreading and therefore shaping a new model of European identity.
Źródło:
Studia Etnologiczne i Antropologiczne; 2014, 14; 225-239
1506-5790
2353-9860
Pojawia się w:
Studia Etnologiczne i Antropologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Chosen People: The Hudson River School and the Construction of American Identity
Autorzy:
Cusack, Tricia
Powiązania:
https://bibliotekanauki.pl/articles/2076959.pdf
Data publikacji:
2021-09-30
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
Painting
The Hudson River School
American Identity
Christian identity
pilgrim-pioneer
fluidity
nationalist discourse
Opis:
This article considers nineteenth-century riverscapes of the Hudson in relation to the formation of American identity. It argues that riverscapes in the United States contributed to welding a national identity to a Christian one, although officially the identities were distinct. I examine the role of the Hudson River School in the creation of the ‘wilderness’ as an image of American homeland, and how this construct incorporated the iconic figure of the Euro-American Christian ‘pilgrim-pioneer.’ America looked more to the future than to the past for its national narrative, and an orientation to the future was symbolized in art by the flow of the Hudson toward distant horizons, while the pioneer identity was extended to embrace the entrepreneur-developer. The pioneer has remained an iconic figure for American nationalism, but is now more firmly located in the nation’s past; Janus’s gaze has been adjusted, demonstrating the potentially fluid character of nationalist discourse.
Źródło:
Review of International American Studies; 2021, 14, 1; 107-152
1991-2773
Pojawia się w:
Review of International American Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Advanced FL Students’ Self-perception of their Language Identity
Autorzy:
Owczarek, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/783189.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
language identity
bi/multilingualism
language competence
Opis:
This article reports the results of a study of self-perception of their language identity by advanced FL students. The aim of the study is to observe what students’ language choices are and what guides them in these choices.  The concepts related to bi/multilingualism are taken into consideration, following Cook’s opinion (1992: 558) that L2 users should be compared to bilinguals rather that monolinguals. The perception of the language self is related to language competence acquired in formal education. The findings will be referred to recent research on language and identity in a foreign language context conducted elsewhere, and  suggestions for further study in the field will be provided.
Źródło:
Theory and Practice of Second Language Acquisition; 2015, 1, 1
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
W poszukiwaniu tożsamości. Lwów w twórczości Adama Zagajewskiego
In search of identity. Lviv in Adam Zagajewski’s works
Autorzy:
Czajkowska, Zoriana
Powiązania:
https://bibliotekanauki.pl/articles/511365.pdf
Data publikacji:
2020
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
Polish literature
Adam Zagajewski
Lviv
search for identity
search of identity
Opis:
The paper devoted to an important theme in Adam Zagajewski’s work: the search for identity. Using the author’s biography as the background, the author of the paper refers to various works by the writer (including Two Cities, To Go to Lvov, and Should We Visit Sacred Places?) and draws attention to the fact that the author’s poetic declaration about homelessness is his identity status; consequently, the author of the paper focuses on the aspect of Lviv in Zagajewski’s work.
Źródło:
Postscriptum Polonistyczne; 2020, 25, 1; 236-249
1898-1593
2353-9844
Pojawia się w:
Postscriptum Polonistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Foreign Language Students’ Perceptions of Their Identity
Autorzy:
Piasecka, Liliana
Powiązania:
https://bibliotekanauki.pl/articles/783230.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
foreign language learning
postmodern identity
investment
study abroad
English Philology
Opis:
Foreign language learning innvolves cognitive, affective and social functioning of the persons involved in this experience. As a social practice, it is also related to the learners’ perceptions of their identity, specifically to their language identity which refers to the relationship between one’s sense of self and the language used to communicate. This implies that using a system of communication, the speaker develops a new sense of self that remains in a dynamic relation with other senses of self, based on (an)other language(s) the person knows. Language learners’ identity is no longer defined as fixed and stable but as “complex, contradictory and multifaceted” (Norton 1997, p. 419). It is dynamic because learners enter into various discourses and negotiate their position within different communities of practice. Language both shapes and is shaped by identity of its users. This article discusses how students of English as a foreign language perceive the role of this language in their construction of selves/identity. First, postmodern conceptualisations of identity and identity categories are presented along with their relevance to the field of Second Language Acquisition. Second, selected empirical studies pertaining to adult immigrant contexts, foreign language contexts and study abroad contexts are briefly reported. Then the results of an empirical study on the students’ of English (n=83) perceptions of their identity in the context of foreign language study are introduced. The study revealed that most of the participants realise complex relations between language learning and their identity and are aware of the effects that studying English (as well as other foreign languages) has on them. English gave them new possibilities in life, allowed them to communicate with people worldwide and make friends with them. They have new and interesting prospects for the future. It affected their personality by making them more open-minded and tolerant of otherness. The knowledge of English gives the students power, prestige, and opportunities to live and work in a changing world of complex social relations.
Źródło:
Theory and Practice of Second Language Acquisition; 2019, 5, 1; 93-112
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tożsamość hybrydyczna
Hybrid Identity
Autorzy:
Szczęsna, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/467303.pdf
Data publikacji:
2004
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Opis:
The article points to contemporary revaluations and reinterpretations taking place in the sphere of signification and construction of the cultural text whose vital feature becomes the emergence of semiotic, stylistic and media-related hybrids (advertising, the Internet). Hybrid identities inspire new forms of textuality characterised by the semiotic (semantic and syntactic) co-dependence of sign systems co-generating the message. Hybridization leads to vital changes in the functioning of the sign and of the text while a textual agreement becomes the main rule governing the new forms of textuality. The hybrid nature of commercial advertising is underlined by the latter’s ontic character: it is simultaneously a singular text, a genre, a form of discourse, an element of social interexchange and a component of the marketing process. Its multi-media, transsemiotic and intertextual nature combines textual forms until now considered stylistically incompatible or even self-excluding.  
Źródło:
ER(R)GO: Teoria – Literatura – Kultura; 2004, 9
1508-6305
2544-3186
Pojawia się w:
ER(R)GO: Teoria – Literatura – Kultura
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tożsamość kulturowa w rusińskiej literaturze na Słowacji
Cultural identity in Rusyn literature in Slovakia
Autorzy:
Slivková, Ivana
Powiązania:
https://bibliotekanauki.pl/articles/511176.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
Rusyn literature
Slovakia
national identity
contemporary literature
Opis:
Cultural identity is a very important part of national identity, as it defines the individual’s place in society. The aim is to show the Rusyn national identity consolidated in the contemporary literary works and to define the symbolism used by the Rusyn authors to emphasise their belonging to that nation. The six basic areas into which post-1989 Rusyn literature in Slovakia is divided are the following: poetry dedicated to the emerging national identity; poetry and prose based on folklore; rural-themed prose; metaphorical poetry dealing with diverse themes; literature for children and young people; literary translations. Authors belonging to the individual groups prove with their works that aspects of national identity, self-identification and, in fact, national revival continue to re-sound strongly in contemporary Rusyn literature in Slovakia.
Źródło:
Postscriptum Polonistyczne; 2019, 1(23); 213-228
1898-1593
2353-9844
Pojawia się w:
Postscriptum Polonistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
L2 proficiency as a function of cultural identity in interlingual couples
Autorzy:
Singleton, David
Pfenninger, Simone E.
Powiązania:
https://bibliotekanauki.pl/articles/783108.pdf
Data publikacji:
2018
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
SLA
language learning
identity
love
motivation
Opis:
The “love factor” has increasingly figured in SLA research. Thus, Piller (2002) studied the language “glue” between cross-lingual couples; Marinova-Todd (2003) found a link between L2 proficiency and co-habitation with native speakers; Muñoz & Singleton (2007) reported a romantic connection between successful late L2 learners and native speakers; Gonçalves (2013) explored hybridity in bicultural relationships; and Kinsella & Singleton (2014) found that the participants in their study of late L2 learners whose L2 test results were all within native-speaker range had native-speaker life-partners. This issue is now being taken very seriously, as Dewaele & Salomidou’s (2016) recent article on “loving … in a foreign language” demonstrates. In the present article we report on the results of some recent qualitative research, based on interview data collected from five individuals who are involved in intercultural and cross-lingual relationships. The research shows the L2 learning process to be clearly influenced by the affective context in which it occurs. The data also suggest that identity construction may be moved in a particular direction by the language principally adopted by the couple, and that, for the partner for whom this language is an L2, the results can be dramatic in terms of both linguistic and cultural affiliation.
Źródło:
Theory and Practice of Second Language Acquisition; 2018, 4, 1
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Przestrzenie tożsamości
The Spaces of Identity
Autorzy:
Kosowska, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/466876.pdf
Data publikacji:
2003
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Opis:
Ewa Kosowska "The Spaces of Identity" "The Spaces of Identity" explores the problematic status of identity and some of its postmodern implications. Kosowska discusses the emergence of this notion in the discourse of Western science, its dependence on linguistic determinants and its relation to the notion of difference/differance. She identifies the beginnings of contemporary interest in identity with the development of non-Euclidean geometry and philosophical reflection inspired by Husserl's and Heidegger's phenomenology. Kosowska argues that identity has become a notion which is responsible for constituting beings. Thus it is necessary to pose the question where identity exists. Does it exist in time or in space? Either answer wil leave us with many problems unsolved. However, the category of identity may function as an approximation which signals a postulated and idealised relation dependent on the kind of human perception and cultural principles of classifying phenomena.
Ewa Kosowska "The Spaces of Identity" "The Spaces of Identity" explores the problematic status of identity and some of its postmodern implications. Kosowska discusses the emergence of this notion in the discourse of Western science, its dependence on linguistic determinants and its relation to the notion of difference/differance. She identifies the beginnings of contemporary interest in identity with the development of non-Euclidean geometry and philosophical reflection inspired by Husserl's and Heidegger's phenomenology. Kosowska argues that identity has become a notion which is responsible for constituting beings. Thus it is necessary to pose the question where identity exists. Does it exist in time or in space? Either answer wil leave us with many problems unsolved. However, the category of identity may function as an approximation which signals a postulated and idealised relation dependent on the kind of human perception and cultural principles of classifying phenomena.
Źródło:
ER(R)GO: Teoria – Literatura – Kultura; 2003, 6
1508-6305
2544-3186
Pojawia się w:
ER(R)GO: Teoria – Literatura – Kultura
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Czas pokoleń Pokolenia literackie i tożsamość ponowoczesna
Time of Generations. Literary Generations vs. Post-Modern Identity
Autorzy:
Poręba, Karol
Powiązania:
https://bibliotekanauki.pl/articles/534690.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
literary generation
identity
engaged poetry
Kazimierz Wyka
Opis:
The work attempts at defining the category of “literary generation” from the standpoint of literary criticism and sociology of literature. The author summarizes the theses of Kazimierz Wyka’s Pokolenia literackie [Literary Generations] and shows how the notion itself lost its interpretative potential. Later on, he focuses on such notions as “generational experience” and “humanist rightness.” By analysing the notion of “identity” in post-modern discourse, in turn, he shows that in fact it impossible today to think about generations in a way proposed by Wyka. Finally, a conclusion is presented regarding “generation” as still viable analytical category, but only when treated as a conscious self-proclamation of writing projecting themselves as such. 
Źródło:
Śląskie Studia Polonistyczne; 2019, 13, 1; 275-304
2084-0772
2353-0928
Pojawia się w:
Śląskie Studia Polonistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Aligning Who I Am with What I Do: Pursuing Language Teacher Authenticity
Autorzy:
Gregersen, Tammy
Powiązania:
https://bibliotekanauki.pl/articles/783177.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
teacher identity
authenticity
social identity
situated learning
image text
individual differences
Opis:
This study explores the dynamic, interactive relationship between teacher identity and authenticity. Through an examination of several socio-cultural (social identity, situated learning, and image text) and psycholinguistic (individual differences) second language acquisition theories, a conceptualization of identity is provided. Subsequently, language teacher authenticity is characterized from both a philosophical and pedagogical perspective and connected to the notion of teacher identity. The final section of the paper presents research-based applications that include reflecting critically, redefining personal credibility, discovering one’s personal style, displaying emotion and recognizing diversity to facilitate the positive-broadening quest of aligning one’s identity (i.e., who I am) with authenticity (i.e., what I do).
Źródło:
Theory and Practice of Second Language Acquisition; 2015, 1, 1
2450-5455
2451-2125
Pojawia się w:
Theory and Practice of Second Language Acquisition
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
O roli języka w kształtowaniu tożsamości młodego pokolenia
The role of language in shaping the young generation’s identity
Autorzy:
Bańczyk, Emilia
Powiązania:
https://bibliotekanauki.pl/articles/511658.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
identity
ethnolinguistics
sociolinguistics
language
Opis:
The author addresses the constantly relevant problem of the relationship between language and identity, gaining a new dimension in the context of transformations related to civilisation, globalisation and glocalisation. The research concerned students’ awareness of the role they believed language to play in the shaping of identity. For this purpose, surveys were conducted among 66 students of humanities. The paper fits in the field of ethnolinguistics and sociolinguistics.
Źródło:
Postscriptum Polonistyczne; 2019, 1(23); 239-259
1898-1593
2353-9844
Pojawia się w:
Postscriptum Polonistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 144

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