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    Wyświetlanie 1-3 z 3
    Tytuł:
    Tożsamość hybrydyczna
    Hybrid Identity
    Autorzy:
    Szczęsna, Ewa
    Powiązania:
    https://bibliotekanauki.pl/articles/467303.pdf
    Data publikacji:
    2004
    Wydawca:
    Wydawnictwo Uniwersytetu Śląskiego
    Opis:
    The article points to contemporary revaluations and reinterpretations taking place in the sphere of signification and construction of the cultural text whose vital feature becomes the emergence of semiotic, stylistic and media-related hybrids (advertising, the Internet). Hybrid identities inspire new forms of textuality characterised by the semiotic (semantic and syntactic) co-dependence of sign systems co-generating the message. Hybridization leads to vital changes in the functioning of the sign and of the text while a textual agreement becomes the main rule governing the new forms of textuality. The hybrid nature of commercial advertising is underlined by the latter’s ontic character: it is simultaneously a singular text, a genre, a form of discourse, an element of social interexchange and a component of the marketing process. Its multi-media, transsemiotic and intertextual nature combines textual forms until now considered stylistically incompatible or even self-excluding.  
    Źródło:
    ER(R)GO: Teoria – Literatura – Kultura; 2004, 9
    1508-6305
    2544-3186
    Pojawia się w:
    ER(R)GO: Teoria – Literatura – Kultura
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Tożsamość hybrydyczna jako próba przezwyciężenia dylematów epoki końca wzorców
    Hybrid Identity as an Attempt to Overcome Dilemmas of the End-of-Models Era
    Autorzy:
    Szymanowska, Joanna
    Powiązania:
    https://bibliotekanauki.pl/articles/467301.pdf
    Data publikacji:
    2004
    Wydawca:
    Wydawnictwo Uniwersytetu Śląskiego
    Opis:
    The article presents the works of an Italian writer, Alberto Savinio as an original model of literature “beyond clear-cut distinctions”. Drawing from the theories of Roland Barthes and Jacques Derrida, it demonstrates to what extent this particular model, based on a conscious deconstruction of both formal and conceptual structure of discourse, leads to the overthrow of a cultural stereotype due to a new reading of the opposition me/other, open/ closed, familiar/strange, known/unknown etc. To achieve that goal Savinio uses the titular “hybrid identities” and the strategy of hybridization of the depicted reality. Savinio, for a long time excluded from mainstream criticism, appears to be a very contemporary writer and his reinterpretation of conceptual basis of the Western culture turn him into a postmodernist author avant la lettre. 
    Źródło:
    ER(R)GO: Teoria – Literatura – Kultura; 2004, 9
    1508-6305
    2544-3186
    Pojawia się w:
    ER(R)GO: Teoria – Literatura – Kultura
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Tożsamość hybrydyczna jako anachronizm, przedmiot terapii i nowa jakość (przypadek portugalski)
    Hybrid Identity as Anachronism, Object of Therapy and New Entity (the Portuguese Case)
    Autorzy:
    Łukaszyk, Ewa
    Powiązania:
    https://bibliotekanauki.pl/articles/467297.pdf
    Data publikacji:
    2004
    Wydawca:
    Wydawnictwo Uniwersytetu Śląskiego
    Opis:
      Ewa Łukaszyk   Hybrid Identity as Anachronism, Object of Therapy and New Entity (the Portuguese Case)   Even though Portugal appears as a relatively unified country without ethnic minorities, shifting borders or disruptions in national continuity, the contemporary condition of Portugal's collective identity might be described as "unstable." This instability is caused by a peculiar suspension between the recollection of a past project on the one hand and the awareness of irreducible locality and a marginalized position on the other. The dilemmas of Portuguese identity are explored on the basis of the works of four authors (Fernand Pessoa, Alvaro Campus, Eduardo Lourenco and Jose Saramago) who, at various moments in Portuguese history, tried to define new constituents of national identity. Those attempts, ranging from the myth of the Fifth Empire to the idea of Portugal's spiritual journey, point to the hybrid character of Portuguese identity, born at the intersection of national community and anachronic forms of self-projection which mixture may nevertheless lead to the emergence of a new form of national identity.
      Ewa Łukaszyk   Hybrid Identity as Anachronism, Object of Therapy and New Entity (the Portuguese Case)   Even though Portugal appears as a relatively unified country without ethnic minorities, shifting borders or disruptions in national continuity, the contemporary condition of Portugal's collective identity might be described as "unstable." This instability is caused by a peculiar suspension between the recollection of a past project on the one hand and the awareness of irreducible locality and a marginalized position on the other. The dilemmas of Portuguese identity are explored on the basis of the works of four authors (Fernand Pessoa, Alvaro Campus, Eduardo Lourenco and Jose Saramago) who, at various moments in Portuguese history, tried to define new constituents of national identity. Those attempts, ranging from the myth of the Fifth Empire to the idea of Portugal's spiritual journey, point to the hybrid character of Portuguese identity, born at the intersection of national community and anachronic forms of self-projection which mixture may nevertheless lead to the emergence of a new form of national identity.
    Źródło:
    ER(R)GO: Teoria – Literatura – Kultura; 2004, 9
    1508-6305
    2544-3186
    Pojawia się w:
    ER(R)GO: Teoria – Literatura – Kultura
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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