- Tytuł:
- Marketing through a Political Glass. Polish Experiences
- Autorzy:
- Jeziński, Marek
- Powiązania:
- https://bibliotekanauki.pl/articles/2028549.pdf
- Data publikacji:
- 2007-12-31
- Wydawca:
- Wydawnictwo Adam Marszałek
- Tematy:
-
political glass
Polish experiences
marketing - Opis:
- In this paper, the issues concerning the relationship between political marketing and commercial marketing are presented. The main concern of the study is the usage of the commercial economic marketing categories in the political domain. As a result, phenomena coming from the economic field as market; a customer, profit, product brand, or advertising are presented as the elements of the marketing techniques employed in the public game played in the specific market of politics.
- Źródło:
-
Polish Political Science Yearbook; 2007, 36; 198-214
0208-7375 - Pojawia się w:
- Polish Political Science Yearbook
- Dostawca treści:
- Biblioteka Nauki
Artykuł