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Tytuł:
Lekarz szuka pacjenta. Leksyka wartościująca pozytywnie na internetowych stronach gabinetów stomatologicznych
A Doctor is Looking for a Patient. Positively Evaluating Lexis on the Web Pages of Dental Offices
Autorzy:
Michalska, Beata
Powiązania:
https://bibliotekanauki.pl/articles/911096.pdf
Data publikacji:
2014-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
evaluation
persuasion
advertising
information
Opis:
Modern business is connected with the Internet, and—on the background of the prototypic corporate Web sites—the pages of doctors’ offices constitute a separate category as the advertising of medical services in Poland is regulated by law. Because of that, doctors—being the owners of private surgeries—are confronted with significant limitations in this area. According to the Act of the Supreme Medical Council (Pol. Naczelna Rada Lekarska) of December 16, 2011 doctors are not allowed to advertise the health services they provide. It is permitted to publish only the information including, among others, the professional title, specialization, the name and surname, days and hours of admission, with the reservation that such information may not possess the attributes of an advertisement. Practically, it is very hard to discern the difference between information and advertisement. The survey of the Web sites of dental offices indicates the presence of communicative elements fulfilling the persuasive function. More careful reading allows one to notice also the evaluating lexis. The compiled research material allows the author to suggest a hypothesis that the studied texts represent persuasive acts of speech.
Źródło:
Poznańskie Spotkania Językoznawcze; 2014, 28; 81-91
2082-9825
2450-0259
Pojawia się w:
Poznańskie Spotkania Językoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
FAKE NEWS AS A WEAPON OF PERSUASION
Autorzy:
PEDRINI, PIER PAOLO
Powiązania:
https://bibliotekanauki.pl/articles/1036366.pdf
Data publikacji:
2019-12-31
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
propaganda
persuasion
manipulation
fake news
Opis:
Our study is qualitative research. It is a content analysis of more than 2,500 European and American posters of war propaganda identifying modern principles of persuasion and forms of discourse. The analysis of the themes demonstrates that the techniques used one hundred years ago to convince civilians to enlist had enormous potential for development to such a degree that they were adopted by modern political and commercial persuasion. Therefore, we can consider the propagandists of the Great War as modern spin doctors. The idea evolved after reading Propaganda (1928) by Edward Bernays, the nephew of Sigmund Freud. This is an astonishing book; it provides illuminating interpretations both for understanding of war propaganda – not just for the Great War – and for the commercial discourse of which Bernays became a promoting agent. During the Great War the propagandists used emotional and rational stratagems to convince volunteers to leave to the front. Among these, the fake news played an important role in the production of the posters that served to motivate and galvanize people to defend the ideals of the war. It was an organized disinformation action because, especially for American people, the war was very far in kilometres and in interest. Fake news has two different factors: wrong or unreasonable argumentations and false information used as premises. The success of the posters was that of moulding the agenda-setting and the opinion of citizens in order to increase the enlistment to defend the identity of the nation.
Źródło:
Society Register; 2019, 3, 2; 97-108
2544-5502
Pojawia się w:
Society Register
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ogłoszenia sprzedaży odzieży damskiej a metody wpływania na odbiorcę
Sale Advertisements for Women’s Clothing and the Methods of Influencing Customers
Autorzy:
Karwowski, Stanisław
Powiązania:
https://bibliotekanauki.pl/articles/1045510.pdf
Data publikacji:
2014-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
language
text
message
advertisement
persuasion
Opis:
The article is devoted to a linguistic analysis of sale advertisements for women’s clothing. The main purpose of the article is to identify the means used by the authors of advertisements for women’s clothing in order to encourage the customers to make purchase. The study concentrates on the linguistic and visual aspects of the discussed microtexts. Firstly, the conducted studies have showed that the authors of advertisements try to establish dialog with an addressee of their message by the use of question forms or imperative mode. Secondly, a macroact which is the advertisement of clothing, can be composed of at least nine microacts that are intended to encourage, praise, advise or promise. In order to achieve this, the advertisers use statements, abuse exclamations, emoticons, create messages that are informatively worthless. Thirdly, the authors of advertisements attach great attention to the aspect of credibility of the message, and because of that often direct attention to well-known persons, institutions or the terms of warranty. The conducted study has demonstrated that language is a basic and most important tool in constructing effective advertising messages.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2014, 21, 1; 63-73
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Persuasive Strategien auf den Internetseiten für Verhütungsmittel
Persuasive strategies on websites about contraception
Autorzy:
Maciejewski, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/926623.pdf
Data publikacji:
2019-04-26
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
discourse
contraception
text-cluster
persuasion
Opis:
The article discusses typical persuasive strategies used by leading producers of contraceptives on their websites and on the websites of particular contraceptive products from the media-linguistic point of view. The purpose of the paper is to examine illocutions, text-clusters and the text-image relation through which the author wants to persuade about the quality of his products and to present arguments for using hormonal contraception. The article also shows which strategies are used to advertise the pill as a lifestyle and beauty product.
Źródło:
Studia Germanica Posnaniensia; 2018, 39; 105-122
0137-2467
Pojawia się w:
Studia Germanica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Funkcje form komicznych (memów internetowych i dowcipów) związanych z pandemią COVID-19
Persuasive Function of Selected Comic Forms Related to the COVID-19 Pandemic
Autorzy:
Szagun, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/1787883.pdf
Data publikacji:
2021-09-30
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
Internet meme
comedy
persuasion
joke
Opis:
The subject of the study is the analysis of a series of Internet memes and linguistic jokes made available in pseudomemic form in connection with the COVID-19 pandemic. Comedy itself feeds on any deviations from the norm observed in social, and especially political, life; it captures all the aberrations, nonsense and inconsistencies. The pandemic emergency is fraught with new situations and rules that constitute such a deviation. A vivid social reaction is especially visible in the multisemiotic comic genres, such as Internet memes, due to their channel of entry (the Internet becomes the main channel of communication outside of family communities during social isolation), plasticity and susceptibility to replication. Comic forms, apart from peculiarly ludic and humorous functions, also perform persuasive functions, activating the social need to differentiate between oneself and the stranger, and consequently isolate or integrate certain social groups. In addition, Internet memes also serve as a commentary on current events, thus prompting the audience to take a position. Persuasion dressed in a comic costume seems to be one of the strongest ways of social influence, because it spreads in its innocent and playful form like a viral and becomes firmly fixed in social consciousness.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2021, 28, 1; 255-270
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Defiance, Persuasion or Conformity? The Argument in Plato’s Apology and Crito
Autorzy:
Domaradzki, Mikołaj
Powiązania:
https://bibliotekanauki.pl/articles/633661.pdf
Data publikacji:
2011
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
Socrates
Plato
persuasion
relativism
civil disobedience
Opis:
The present paper attempts to throw some light on the conundrum of Socrates’ political views in the Apology and Crito. The problem resides in that the Socrates of the Apology evidently undermines the authority of Athenian democracy, whereas the Socrates of the Crito argues that his escape from prison would be tantamount to disrespecting the state, which would in turn threaten the prosperity of the entire πόλις. The article suggests that in the two dialogues, the young Plato examines the possibility of steering a middle course between embracing relativism, on the one hand, and encouraging civil disobedience, on the other. Thus, the philosopher focuses primarily on investigating the two options, without either totally subordinating the citizen to the state, or unreflexively accepting any crude pragmatism.
Źródło:
Peitho. Examina Antiqua; 2011, 2, 1; 111-122
2082-7539
Pojawia się w:
Peitho. Examina Antiqua
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Próby leksykografii religijnej w zasobach polskiego Internetu
Attempts of religious lexicography in the Polish Internet resources
Autorzy:
Czarnecka, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/911180.pdf
Data publikacji:
2015-02-05
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
lexicography
online dictionary
religious language
persuasion
Opis:
Research material analyzed in the article includes dictionaries devoted to religious contents available on Polish websites, with particular emphasis on publications related to the Roman Catholic faith (80 items). The aim of the Author is to try to present online religious dictionaries, showing their specificity and related problems. Characteristics include issues such as: 1) thematic scope of dictionaries (domination of the Bible teachings, liturgics and vocabulary typical for specific religious environments and communities); 2) original or secondary nature of the text (online dictionary as an electronic adaptation of a printed work or an independent creation); 3) structure and method of functioning of online dictionaries (text or hypertext; insufficient use of technical possibilities, e.g. connecting entries with a network of links); 4) Choice between a dictionary and an encyclopedia (type of information contained in head entries; alphabetical system typical for a dictionary as a convenient form of conveying any content; a need to study types of definitions); 5) Author’s intentions and stylistic tone of a dictionary (lack of objectivity in conveying information; making comments; persuasiveness in defining meanings, polemics, satire or a joke). Online dictionaries, similarly as most contents published on the Internet, cause problems concerning data reliability. It is also not supported by anonymity and a trend for copying, paraphrasing and moving texts, typical for the Internet.
Źródło:
Poznańskie Spotkania Językoznawcze; 2015, 30
2082-9825
2450-0259
Pojawia się w:
Poznańskie Spotkania Językoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Persuasion, Justice and Democracy in Plato’s Crito
Autorzy:
Liebersohn, Yosef Z.
Powiązania:
https://bibliotekanauki.pl/articles/938530.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
Plato
Crito
Persuasion
Rhetoric
Speeches
Democracy
Opis:
Speeches and persuasion dominate Plato’s Crito. This paper, paying particular attention to the final passage in the dialogue, shows that the focus on speeches, persuasion and allusions to many other elements of rhetoric is an integral part of Plato’s severe criticism of democracy, one of the main points of the Crito. Speeches allow members of a democracy – represented in our dialogue by Crito – firstly to break the law for self-interested reasons while considering themselves still to be law-abiding citizens, and secondly to feel that they are in a tolerant society preferring logos/persuasive speech above bia/compulsion. Socrates counters Crito’s speeches with speeches of his own, not only to defeat him at his own game, but also to make him aware how dangerous the game is. Real knowledge is preferable to speeches, but a democracy without speeches and rhetoric is doomed.
Źródło:
Peitho. Examina Antiqua; 2015, 6, 1; 147-166
2082-7539
Pojawia się w:
Peitho. Examina Antiqua
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Jakim językiem mówią politycy? Analiza poziomu czytelności exposé z wykorzystaniem Jasnopisu
How Do Politicians Speak? Analysis of the Readability of the Exposé with the Use of the Jasnopis Tool
Autorzy:
Domagała, Mateusz
Powiązania:
https://bibliotekanauki.pl/articles/35147813.pdf
Data publikacji:
2022
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
readability
text
rhetoric
politics
persuasion
exposé
Opis:
Exposé is one of the most important political texts in Poland. The program speech contains key information regarding the plans of the new government for the term of office. With the development of political marketing and the role of the media in Poland, the exposé has become a form of communication not only as a message of programming, but also of image. The purpose of this article is to study the changes in the readability of the program speech in the 1989–2019 period. It is now possible thanks to the Jasnopis tool developed by Włodzimierz Gruszczyński’s team. It uses the experience of American and Polish researchers regarding the analysis of the level of text readability, including the formulas developed by Robert Gunning and Walery Pisarek. The evolution of the exposé, and above all the process of simplifying program speech, has not yet been described in the literature. This article is an attempt to describe the research on the readability of the text and to indicate the changes in the exposé and their reasons.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2022, 29, 2; 45-60
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
O sposobach definiowania znaczeń leksyki religijnej w tematycznych słownikach internetowych
On the methods of defining meanings of religious lexis in online thematic dictionaries
Autorzy:
Czarnecka, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/911136.pdf
Data publikacji:
2015-12-30
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
lexicography
online dictionary
defining
religious language
persuasion
Opis:
The research material comprises dictionaries of terms related to Catholicism, functioning on Polish websites. The aim of this lexicographical-nature study is the description of dictionary definitions, namely ways of defining meanings that appear in the online dictionaries collected. The author distinguishes 3 types of texts appearing in the section of the headword, in which a definition is traditionally placed: 1) information about what the headword means, tending to be balanced, provided in stylistically neutral vocabulary, sometimes with features of academic style – objective definitions; 2) information about the meaning of a word, supplemented by a humorous or satirical presentation of the designatum – subjective definitions; 3) Texts that replace a proper definition, connected to headwords in different ways – pseudo-definitions (failed definitions or comments). The number of dictionaries published on the Internet proves that the model of a dictionary as a way to share information is considered useful and attractive. The method of composing a definition, however, shows how different objectives are attributed to online dictionaries: not only should they impart knowledge about the language, but first of all describe the world and shape favorable or reluctant attitude of readers to religious issues.
Źródło:
Poznańskie Spotkania Językoznawcze; 2015, 29
2082-9825
2450-0259
Pojawia się w:
Poznańskie Spotkania Językoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Émotions manipuléesː l’affaire DSK vue par les news magazines français
Beguiled emotions: the representation of the Dominique Strauss-Kahn case in French magazines
Autorzy:
Kacprzak, Alicja
Goudailler, Jean-Pierre
Powiązania:
https://bibliotekanauki.pl/articles/1050600.pdf
Data publikacji:
2015-12-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
press discourse
magazine/periodical cover
emotions
persuasion.
Opis:
Taking as a starting point the nowadays evident role of media in the process of forming public opinion, our article focuses on the function performed in it by the title pages of periodicals. The analysis of their iconic and textual message (based on the covers of French magazines concerning the so-called affaire DSK) allows to state that it mainly serves the purpose of building up emotions in the receiver, which eventually is meant to achieve a certain persuasive effect
Źródło:
Studia Romanica Posnaniensia; 2015, 42, 4; 35-46
0137-2475
2084-4158
Pojawia się w:
Studia Romanica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Oralność i retoryka świętych ksiąg. Na przykładzie tatarskiego tefsiru – pierwszego przekładu Koranu na język słowiański ( polski )
The Orality and Rhetoric of Holy Books Based on the Examples of Tatar Tefsirs – the First Translation of the Qur’an into a Slavic ( Polish ) Language
Autorzy:
Kulwicka-Kamińska, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/2135448.pdf
Data publikacji:
2022-09-30
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
tefsir
Qur’an
Bible
orality
rhetoric
persuasion
Opis:
The article presents, on the basis of a sixteenth-century translation of the Qur’an into Polish, the interpenetration of two planes in revealed books: the rhetorical and the persuasive one. In this context, the article points out the realisation of the directives of classical Arabic rhetoric, including the semantic principle, the principle of clear expression and the principle of sophisticated style. It also indicates the original orality of the Qur’an and the persuasiveness of its message achieved, among other things, by addressing the recipient, the establishment of the us vs. them opposition, the occurrence of evaluative and directive vocabulary, the introduction of colloquial speech, and the use of intensifiers of content. The collected material also demonstrates the complex relation between the scripturalisation of a language and the translation of a sacred text ( the Qur’an ) into Polish.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2022, 29, 1; 83-96
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Dwie przestrzenie wojennej propagandy. Język utworów moskiewskich Okien TASS
Two spheres of war propaganda. The language of the Moscow TASS Windows’ poems
Autorzy:
Książek, Agata
Powiązania:
https://bibliotekanauki.pl/articles/1806987.pdf
Data publikacji:
2021-10-14
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
TASS Windows
Soviet propaganda
agitation
persuasion
war poetry
Opis:
The aim of the article is to analyze the language of the Soviet propaganda posters from the Second World War period, containing the poetic commentary of the members of the Moscow TASS Agency. The research reveals the main means of persuasion used in the poems. The subject of the analysis is the phenomenon of spreading ideas in two basic social spheres that occurred in the Soviet Union during the war period, which include people who took direct part in military actions, and Soviet citizens who provided the army with all the necessary materials. Texts addressed to potential soldiers contained a direct call to defend the homeland and family. Their most important manipulative tools were emotional arguments and the technique of stereotyping the enemy. Ideas and personal patterns were instilled in the minds of the fighters with various linguistic manipulation techniques. The propaganda referenced to the belongingness need. Different propaganda techniques were used in poems targeted at people behind the lines of hostilities. The authors of the texts of TASS Windows used colloquial language, comprehensible to a wide audience. They created a vision of a world divided into two opposite poles and referred to respected authorities or raised new role models. The propaganda of the victory also required different techniques of information manipulation. The TASS Windows present the unique contribution of the Soviet poets to the action of the mobilization ofsociety to take part in the fight against the German aggressor.
Źródło:
Studia Rossica Posnaniensia; 2021, 46, 2; 185-199
0081-6884
Pojawia się w:
Studia Rossica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Old Man and Linguistic Politeness in the Comedies of Plautus
Autorzy:
Berger, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/1046024.pdf
Data publikacji:
2017-12-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
old men
politeness theory
Roman comedy
greetings
advising
persuasion
Opis:
The aim of the article is to study the conversational behaviour of the Plautine old men in light of (im)politeness theory. The analysis concerns those scenes of salutatio and advice-giving where one of the speakers is a senex, in order to examine features of his linguistic characterisation.
Źródło:
Symbolae Philologorum Posnaniensium Graecae et Latinae; 2017, 27, 3; 249-273
0302-7384
Pojawia się w:
Symbolae Philologorum Posnaniensium Graecae et Latinae
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Les discours de l’identité féminine dans les publicités automobiles
Female identity discourse in automobile advertisements
Autorzy:
López Díaz, Montserrat
Kacprzak, Alicja
Powiązania:
https://bibliotekanauki.pl/articles/1051367.pdf
Data publikacji:
2012-01-01
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
discourse analysis
automobile advertisement
gender stereotypes
female identity
persuasion
Opis:
The article analyzes the way in which the modern car-advertisement defines the identity of women as potential purchasers – to whom it is designed to get through. The research includes language and iconic instruments by which this type of advertisement aims to create a feminized market of products formerly recognized as traditionally masculine. The identification of the addressee of each publicity material might be subsumed under a set of stereotypes, thus enabling advertisers to get across their message using the code of addressee’s own values. The present paper concentrates on the linguistic specifity of the ads for high-tech goods (automobiles) targeting the feminine public and eventually points out their high degree of markedness according to the sex of addressees. Discourse analysis and a closer look at linguistic means appearing in French, Spanish and Polish automotive commercials both reveals a stereotyped woman’s image and shows how they happen to perpetutate it.
Źródło:
Studia Romanica Posnaniensia; 2012, 39, 4; 71-83
0137-2475
2084-4158
Pojawia się w:
Studia Romanica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
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