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    Wyświetlanie 1-4 z 4
    Tytuł:
    Przydatność metod badania potrzeb odbiorców internetowych serwisów informacyjnych w kontekście zarządzania informacją-produktem Marcin Laberschek
    Autorzy:
    Laberschek, Marcin
    Powiązania:
    https://bibliotekanauki.pl/articles/640201.pdf
    Data publikacji:
    2011
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Tematy:
    information as product, information management, reserch of information consumers, media product, construction of new information, needs of information consumers, site-centric research, user-centric research, information usability research, permanent eval
    Opis:
    The content of this study remains aligned with present-day research designs which perceive the journalism information as a market good, i.e. a product. The product management consists in devising strategies which make the marketed product exceptional, let it excel the competition and match the client needs. However, these needs should at first be examined. The paper analyses the methods of researching client needs and organizes them from the point of view of their usefulness in the management of information perceived as a product.
    Źródło:
    Zarządzanie w Kulturze; 2011, 12, 1
    2084-3976
    Pojawia się w:
    Zarządzanie w Kulturze
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Charakterystyka wybranych organizacji pozarządowych jako podmiotów rynku kultury niezależnej
    Autorzy:
    Laberschek, Marcin
    Powiązania:
    https://bibliotekanauki.pl/articles/640229.pdf
    Data publikacji:
    2009
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Opis:
    The article The Description of Selected Non-Governmental Organizations as Agents of the Market of Independent Culture presents results of a survey based on a series of interviews with managers of Cracow-based non-profi t organizations promoting independent culture. It focuses on a three elements shared by aforementioned organizations. First – NGOs are fully operational agents of the market, which signifi cantly differ from companies, institutions and individual authors. Second – those differences result both from goals of various agents (the goal of a company is its own interest, of an institution – public interest and non-profit organization – the interest of culture) and their respective ways of functioning (concerning management and marketing). Third – since NGOs take part in the market, they cannot completely separate themselves from an influence of commercial factors. The analysis of the results reveals a frequent conflict between material and artistic values.
    Źródło:
    Zarządzanie w Kulturze; 2009, 10
    2084-3976
    Pojawia się w:
    Zarządzanie w Kulturze
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Nekromarketing towarów kultury w serwisie aukcyjnym Allegro.pl. Przypadki Violetty Villas i Ireny Jarockiej
    Autorzy:
    Laberschek, Marcin
    Powiązania:
    https://bibliotekanauki.pl/articles/640286.pdf
    Data publikacji:
    2012
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Tematy:
    necromarketing
    necromarketing in the culture
    cultural product
    necromarketing of cultural products – selling of cultural products
    cultural marketing
    Opis:
    Necromarketing of cultural product in the auction portal Alle gro .pl . The cases of Violetta Villas and Irena JarockaNecromarketing perceived as any activity of an organization, which uses human death to achieve its own aims, demonstrates two features: willfulness and extravagance. The following paper „Necromarketing of cultural product in the auction portal Allegro.pl. The cases of Violetta Villas and Irena Jarocka” delineates the theoretical spheres of necromarketing activity, focusing nonetheless on how it is used by salesmen from Allegro.pl portal with the aim of intensifying the sales of cultural products. For some salesmen the death of Violetta Villas in December 2011 and Irena Jarocka in January 2012 became an occasion to achieve extra profits, especially financial ones. This paper presents an array of arguments which confirm the assumption that certain salesmen conduct willful necromarketing activities and that such behavior is by no means exceptional.
    Źródło:
    Zarządzanie w Kulturze; 2012, 13, 2
    2084-3976
    Pojawia się w:
    Zarządzanie w Kulturze
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Analysis of Strategy of Culture Development in Krakow 2010–2014 as an example of public Policy implementation
    Autorzy:
    Cichocki, Dawid
    Laberschek, Marcin
    Rusanowska, Marzena
    Powiązania:
    https://bibliotekanauki.pl/articles/639788.pdf
    Data publikacji:
    2011
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Tematy:
    public policy
    strategy
    finance
    cultural offer
    Opis:
    The article omits the role of the Krakow Festival Office in the Krakow cultural system. Krakow Festival Office is the institution which organizational profile and a kind of proposed cultural events is quite different from the traditional cultural institutions that have been characterized so far. Krakow Festival Office implements projects that are far broader and far more expensive than other institutions. It is difficult not to notice that Krakow Festival Office is privileged when considering international cultural projects in the Strategy of Culture Development in Krakow. Theatres and exhibition institutions have some chances for growth considering the statements in the Strategy. However the situation of libraries and cultural houses ma get worse. The strength of cultural institutions lies also in the strength of cultural houses and libraries. It seems though that the authors of the Strategy neglect the role of institutions mentioned above in the social capital building. Reading the Strategy of Culture Development in Cracow one may have justifies doubts whether the interests of the local citizens are sufficiently taken care of. It seems that the Strategy centrates more on promotional marketing for the Krakow brand and ess on the cultural needs of Krakow’s citizens. Both directions of cultural policy do not exclude each other. The proper research on the needs of Krakow’s citizens is missing. Thus it is difficult to rationalize the spending on culture in Krakow including the need of Krakow’s citizens as well as the investment in the promotion of culture in Krakow in the international area.
    Źródło:
    Zarządzanie Publiczne; 2011, 1(13); 103-115
    2084-3968
    Pojawia się w:
    Zarządzanie Publiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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