Wszystkie pola: slogan - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Struktury znaczeniowe w hasłach na transparentach obrońców Radia Maryja i Telewizji Trwam
Autorzy:: Bobrowska, Ewa
Powiązania:: https://bibliotekanauki.pl/articles/643392.pdf
Data publikacji:: 2014
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: wspólnota dyskursywna, stereotypowa definicja sytuacji, slogan, Radio Maryja
Opis:: Semantic Structures in Slogans on the Banners of Radio Maryja and TV Trwam ActivistsThe paper poses the question whether a discourse community, which applies the same rules of discourse that shape the world view generated in the statements, has been established among the listeners of Radio Maryja. Former examinations of the subject do not answer this question as their character is that of a survey, which does not allow to reach the deeper semantic structures used by the respondents. The analysis of slogans written on the placards carried by supporters of Radio Maryja during manifestations is an attempt of reconstruction of such structures. The outcome of the analysis indicates a coherence of patterns used in the slogans as well as their similarity to those published in “Nasz Dziennik”. Therefore it seems that the hypothesis about the existence of a discourse community around Radio Maryja is highly feasible.
Źródło:: Zeszyty Prasoznawcze; 2014, 57, 3
0555-0025
2084-3836
Pojawia się w:: Zeszyty Prasoznawcze
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Der Strategische Stil Von Bündnis 90/den Grünen In Der Bundestagswahl 2009 Analysiert am Beispiel Ihrer Wahlplakatierung
Autorzy:: Mucha, Agnieszka
Powiązania:: https://bibliotekanauki.pl/articles/643402.pdf
Data publikacji:: 2014
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: slogan, perswazja, reklama polityczna/przedwyborcza, techniki perswazyjne, apele emocjonalne w walce wyborczej
Opis:: Electoral strategy of Alliance ’90 / The Greens in the 2009 Bundestag election on the basis of the party’s poster campaign.The aim of following article is to present the electoral strategy of Alliance ’90 / The Greens, used by that party before the 2009 Bundestag election. Individual persuasive techniques of The Greens and their influence on the target audience, in order to fulfil that aim, are analyzed here. Each time, during the description of a technique, its initial characteristic and mechanisms of action are pointed out. Specific slogans of the party, through which the technique was used, are listed and explained. In the end of article general conclusions regarding the electoral strategy of Alliance ’90 / The Greens before the 2009 German parliamentary election are formulated. The analysis clearly showed that The Greens figured as a confident, strong group, ready to face and overcome the existing crisis, as a ‘promising’ Party, understanding the awaiting problems of Germany such as, for example, the question of the use of genetic engineering in agriculture. The Party was also identified as rather balanced in its recruiting activities because strong aggressive attack techniques (except for one example) were not used in its poster campaign
Źródło:: Zeszyty Prasoznawcze; 2014, 57, 3
0555-0025
2084-3836
Pojawia się w:: Zeszyty Prasoznawcze
Dostawca treści:: Biblioteka Nauki

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