- Tytuł:
-
Kapitał klienta we współczesnych modelach biznesowych banków
Client Capital in Banks Business Models - Autorzy:
- Klimontowicz, Monika
- Powiązania:
- https://bibliotekanauki.pl/articles/590140.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Kapitał klienta
Konkurencyjność banków
Modele biznesowe
Rynek usług bankowych
Sektor bankowy
Banking sector
Banking services market
Banks' competitiveness
Business models
Customer capital - Opis:
- Polish banking sector is changing constantly. Nowadays the bank's sustainable market position, performance and the ability of profits' increase makes banks to rethink their market strategies and implement changes in their business models. Fortunately some changes have already been done. The consumers' satisfaction, including the fulfillment of their current and future needs, has become the key factor of bank's market success. A new business model requires creating client capital as one of bank's strategic resources and source of sustainable competitive advantage. The paper presents the role of client capital in the process of creating banks' competitiveness, its position in current business models and some remarks and challenges connected with flexible adjusting banks' business models to consumers' needs and expectations.
- Źródło:
-
Studia Ekonomiczne; 2014, 186 cz 1; 268-281
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł