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    Wyświetlanie 1-7 z 7
    Tytuł:
    Emmanuel Macrons 2017 and 2022 Presidential Campaigns: Selected Aspects
    Autorzy:
    Pruchnicka, Paulina
    Powiązania:
    https://bibliotekanauki.pl/articles/20697009.pdf
    Data publikacji:
    2023
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    France
    Emmanuel Macron
    election campaign
    presidential election
    Opis:
    The aim of this article is to analyse Emmanuel Macron's 2017 and 2022 election campaigns. The first part of the article focuses on Macron's 2017 campaign, taking into account elements specific to election campaigns, such as election slogans, social media activity, the electoral programme, television debates, and describes the main themes of the election campaign, along with a discussion of the results of the first and second rounds of the election. An analogous analysis is then presented in relation to the 2022 election campaign. The issue of the war in Ukraine and its role for the campaign taking place at the same time is highlighted. The paper concludes by considering the differences noted in the two campaigns run by the leader of the En Marche!/ Renaissance.
    Źródło:
    Political Preferences; 2023, 31, 1; 31-46
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Values versus Interests Dynamics of Parliamentary Campaigns
    Autorzy:
    Rafałowski, Wojciech
    Powiązania:
    https://bibliotekanauki.pl/articles/514437.pdf
    Data publikacji:
    2018
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    party strategy
    electoral campaign
    campaign dynamics
    emotions in politics
    inequality
    Opis:
    The paper explores the dynamics of parliamentary campaigns in Europe. Results obtained in the fields of pharmacology and psychology indicate that the emotional tension among the electorate rises as the election day draws closer. Therefore, parties should adjust their campaigning strategies accordingly. I am attempting to verify whether these dynamics influence the proportion between interest and value-related appeals within party communication. Using newly collected data from the Comparative Campaign Dynamics Project, I demonstrate that there is no general tendency towards the increasing saliency of either of the dimensions. However, the relationship under scrutiny becomes strong and robust after the moderating effects of inequality have been accounted for. Most strikingly, as the election draws closer, parties tend to focus more attention on economic issues only if the country experiences high or rising rates of inequality.
    Źródło:
    Political Preferences; 2018, 19; 31-51
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Impact of negative political campaigns on the effectiveness of communication (cognition, emotions and voting behavior)
    Autorzy:
    Světlík, Jaroslav
    Powiązania:
    https://bibliotekanauki.pl/articles/514501.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    political campaign
    negative political campaign
    political advertising
    negative advertising
    Opis:
    Negative political advertising and its effectiveness has always been the concern of not only political scientists, but also sociologists and marketing experts. This specific form of advertising is also increasingly used in the Czech political environment. The author focused on the answers to such questions as: what are the effects of this form of political advertising from the perspective of persuasive linear models, which are actually based on cognition, emotion and conative/voting behavior. Based both on international research carried out in this area and facts from Czech republic, he notes that voters perceive this form of advertising as one that offers them more information, attracts a greater degree of attention and more trust than in the case of positive advertising. Taking into account emotional effects, this form of political advertising is often followed by disgust, fear and other negative reactions. These are, however, strong incentives that subsequently bring some negative effects in voter`s conative/behavioral activities. These include in particular the reluctance to vote, negative public sentiment and escalating political cynicism. In the evaluation of the effectiveness of negative political campaigns what should also be taken into account is their cultural environment. What could be effective in the US may not be very effective in countries with different cultural values shaped their historical development and by existing cultural dimensions of these countries.
    Źródło:
    Political Preferences; 2016, 13; 125-138
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Money for Nothing? Financing the 2016 and 2020 U.S. Presidential Nomination Campaigns
    Autorzy:
    Turek, Maciej
    Powiązania:
    https://bibliotekanauki.pl/articles/1375469.pdf
    Data publikacji:
    2020-12-01
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    U.S. presidential nominations
    campaign finance
    money and elections
    independent expenditures
    Opis:
    The aim of the paper is to analyze the relationship between campaign money and winning the 2016 and 2020 presidential nominations in the United States. While in the last two decades of the twentieth century candidates who raised most money almost always became major party nominees, the record is mixed for presidential cycles 2004-2012. By comparing various dimensions of campaign finance, including activities of candidates' campaign committees and outside groups, the Author demonstrates that while successful fundraising, resulting in dozens of millions of dollars at the disposal of candidates, seems necessary to run a competitive campaign, raising the most money is no longer pre-requisite for becoming major party presidential nominee.
    Źródło:
    Political Preferences; 2020, 27; 39-62
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Negative Political Communication in Online Video Advertisements: Case Study of 2016 Lithuanian Parliamentary Election
    Autorzy:
    Šuminas, Andrius
    Aleksandravičius, Arnas
    Gudinavičius, Arūnas
    Powiązania:
    https://bibliotekanauki.pl/articles/514747.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    negativity
    political communication
    online video advertisements
    election campaigns
    Opis:
    In the course of election campaigns politicians and political parties try their best to highlight their most favored topics that would help them draw public attention and increase people’s regard for specific political figures. In contrast to the positive communication content announced during an election campaign, candidates sometimes choose negative messages that focus on their opponents’ weaknesses (real or imagined) rather than their own strengths. The goal of this research is to identify the forms and means of negative communication used in political video advertisements during Lithuanian parliamentary election of 2016. To achieve our goal, we analyze the political video advertisements that were categorized as negative communication. We categorize and analyze those advertisements by using concepts of forms of negativity and targets of negativity. Our findings suggest that negative communication is being used by Lithuanian political organizations, but it is the positive one that is still dominant in political video advertisements. Despite that, negative aspects of communication are used by different parties, in diverse forms and for different targets.
    Źródło:
    Political Preferences; 2017, 14; 47-62
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Overview of the Presidential Primary Campaign of Bernie Sanders: the Analysis of his Political Background and the Influence of Celebrity Endorsement and Social Media on Voters
    Autorzy:
    Tomaszewski, Norbert
    Powiązania:
    https://bibliotekanauki.pl/articles/514421.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    Internet 2.0
    political marketing
    voter behaviour
    celebrity endorsement
    Democratic Party
    social media
    political campaigns
    Opis:
    Bernie Sanders became the phenomenon of this year's Presidential Primary campaign in the Democratic Party. In order to analyse his road to success, I have decided to focus on three main factors, that helped him conquer on an equal level with Hillary Clinton: his political background, the social media activity of his campaign staff and the celebrity endorsement. The aim of this article is to show, how in the 21st century, the role of the traditional media during the campaign is weakened by the influence of the Internet 2.0 tools. The work also focuses on the behaviour of the American voters and what impact does the regular internet use have on them.
    Źródło:
    Political Preferences; 2017, 14; 137-156
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu – studium kampanii wyborczych 2015
    The cognitive effect of TV political advertising in view of Polish electorate – case of 2015 presidential and parliamentary campaigns
    Autorzy:
    Olszanecka-Marmola, Agata
    Powiązania:
    https://bibliotekanauki.pl/articles/514806.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    political advertising
    TV political ads
    cognitive effect of TV political ads,
    2015 presidential election in Poland
    2015 parliamentary election in Poland
    Opis:
    Apart from persuasive function, TV political ads play also important role in obtaining information about candidates and political parties. The cognitive effect of TV political advertising is proved in American and West-European conditions. Presented article is aimed at examining whether TV political spots influenced on voters’ declarations about their knowledge of candidates and parties contesting in 2015 elections in Poland. The results of research will be presented with reference to sociodemographic characteristics of electorate, political preferences and auto-identifications on left-right scale.
    Źródło:
    Political Preferences; 2016, 12; 199-210
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-7 z 7

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