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Wyświetlanie 1-15 z 27
Tytuł:
Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty
Autorzy:
Yu, Jing
Kasim, Azilah
Sreenivasan, Jayashree
Dzakiria, Hisham
Ul Haq Magray, Ahsan
Powiązania:
https://bibliotekanauki.pl/articles/1797697.pdf
Data publikacji:
2020-12-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
destination loyalty
destination image
familiarity
search behaviour
involvement
travel motivation
Opis:
This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample size was 813, representing a response rate of 47%. Hypotheses were tested using Structural Equation Model. It was found that while there are no linear relationships between the tested variables and destination loyalty, there are findings from the study that offer some managerial implications towards the industry.
Źródło:
Turyzm; 2020, 30, 2; 101-114
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Destination brand brilliance as a differential advantage for a tourist destination
Autorzy:
Barkhordari, Mojgan
Shirmohammadi, Yazdan
Hashemnia, Shahram
Powiązania:
https://bibliotekanauki.pl/articles/52055864.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
destination brand brilliance
social media sites
destination management organizations
tourist-generated content
Alderson’s differential theory
destination brand equity
Opis:
The purpose of this article is to investigate the formation of tourist-based destination brand brilliance as a differential advantage for a destination according to Alderson’s differential theory. This will be done via content generated on social media sites by both destination management organizations and tourists, and through the mediating role of three dimensions of Aaker’s brand equity model: awareness, image and perceived quality. Alderson’s differential theory in a tourism context, and investigating the brilliance aspect of a brand, are both new research areas. Data was collected by electronically distributing questionnaires to 398 WhatsApp and Telegram users in Iran. This study confirms the relationship between tourist-generated content and destination brand brilliance through the mediating roles of awareness, image and perceived quality, but the content generated by the destination management organization to make a destination brand brilliant is only possible through the mediating roles of image and perceived quality. There is also a significant positive relationship between the perceived quality of a destination and the formation of destination brand brilliance. The findings of this research will help destination management organizations to better think about, and better manage, content generated on social media sites by organizations and tourists to form brilliance for their destination brand.
Źródło:
Turyzm; 2023, 33, 2; 55-69
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Destination brand identity as a mediator between accessibility and tourist perception: Promoting Bama Yao as potential wellness tourist destination in China
Autorzy:
Yan, Linwei
Alagas, Elangkovan Narayanan
Jambulingam, Manimekalai
Wang, Lei
Powiązania:
https://bibliotekanauki.pl/articles/52057921.pdf
Data publikacji:
2024
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Bama Yao autonomous district
destination brand identity
push and pull theory
tourist perception
accessibility
wellness tourism destination
Opis:
This study aims to examine the impact of accessibility and destination brand identity on Chinese wellness tourist perceptions. It considers Bama Yao autonomous district’s growth towards longevity tourism and contributes to empirical work on the Chinese wellness tourism market. This quantitative research incorporated a post-positivism paradigm with the non-probability convenience sampling method to collect paper-based questionnaires: a total of 346 were coded for data analysis. The results demonstrated that accessibility positively influenced destination brand identity and tourist perceptions. Equally destination brand identity positively influenced tourist perception. Meanwhile, destination brand identity mediated the relationship between accessibility and tourist perception for wellness tourism destinations. However, the cross-sectional study’s results cannot be generalizable, and the sample may be one of its limitations. The present study provides policymakers and practitioners with the theoretical and practical basis to understand and predict tourists’ perceptions of wellness tourism destinations in China.
Źródło:
Turyzm; 2024, 34, 1; 109-120
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The potential of location-based gamification apps for promoting Sofia as a tourist destination
Autorzy:
Mileva, Sonia
Assenova, Mariana
Petrov, Emil
Gyaurova, Veneta
Powiązania:
https://bibliotekanauki.pl/articles/1797688.pdf
Data publikacji:
2021-06-11
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
gamification
app
tourism
destination
Sofia
Opis:
The main aim of the research is to identify the potential of location-based gamification apps for promoting tourist destinations. The specific goal is to investigate and evaluate the existing gamified apps for Sofia and reveal their potential as a marketing tool for enhancing the capital as a tourist destination. The study is based on a literature review on the topic and desk research of the available location-based gamification apps for promoting Sofia as a tourist destination thus allowing a comparative analysis of the main attributes of the gamified apps to be made. The qualitative research technique of using key informants is also applied, providing an expert source of information and a deeper insight into current and potential practices in the research area and their effectiveness. The results indicate that this has the greatest potential for further engagement of users and the co-creation of products and services as well as for raising awareness of the destination. The main limitations are related to the fact that they are a relatively new and little-known marketing tool in the field of tourism, and this predetermines a lack of sufficient knowledge and experience for their use for promotional purposes.
Źródło:
Turyzm; 2021, 31, 1; 21-27
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
An analysis of Pakistan’s destination attributes and their effects on international tourists’ intentions to visit
Autorzy:
Rauf, Abdul
de Oliveira Menezes, Vanessa
Jawaid, Waleed
Powiązania:
https://bibliotekanauki.pl/articles/52057925.pdf
Data publikacji:
2024
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
destination image
visit intentions
destination attributes
Pakistan
tourism
Opis:
This paper aims to generate a clear understanding of Pakistan’s important attributes and their direct and indirect influence via perceived destination images on international tourists’ intentions to visit for a holiday. It employed quantitative research methods through the use of a correlation research design. Both direct and indirect effects of destination attributes on visit intentions were examined and a self-administered online survey was distributed across several social media platforms. The results of multiple regression analysis revealed that landscape, services, local attitudes toward tourists, safety and risk, sport and special events were found to be statistically significant predictors of such intentions. However, all the destination attributes were found to have an indirect influence on international tourists via the perceived destination image of Pakistan.
Źródło:
Turyzm; 2024, 34, 1; 147-157
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The implementation of “The St. Gallen Model for Destination Management (SGDM)” in the Polish Carpathians: A case study of six Bieszczady communes
Autorzy:
Klimek, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/627843.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
mountain destination
holistic tourism development
SGDM model
Opis:
The Bieszczady mountains are one of the ranges of the Polish Carpathians. Their natural and cultural amenities attract thousands of Polish and international tourists each year. Despite many protected zones existing in this area (e.g. Bieszczadzki National Park, UNESCO Biosphere Reserve and Nature 2000 areas), the Bieszczady mountains face various environmental and social problems which have arisen from their dynamic but often chaotic tourism development. The lack of a common vision of long-term tourism development (on communal and regional levels) is one of the main challenging issues which public and private bodies are confronted with. The paper presents the results of the implementation of an innovative approach, i.e. the St. Gallen Model for Destination Management (SGDM), in selected Bieszczady communes. This method offers a clear advantage for key destination actors by allowing them to enter a process of holistic destination management. The article is the first attempt at SGDM application in Poland.
Źródło:
Turyzm; 2019, 29, 2; 55-67
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tourist lifestyle: Food and travel activities at a gastronomy destination in Türkiye through the mediating role of destination familiarity
Autorzy:
Kement, Uzeyir
Göral, Murat
Bayatkara, Yusuf
Durmaz, Yakup
Erkol Bayram, Gül
Powiązania:
https://bibliotekanauki.pl/articles/52057922.pdf
Data publikacji:
2024
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
travel lifestyle
food activity preference
travel activity
destination familiarity
Gaziantep
Opis:
This work aims to determine the effect of the travel preferences of domestic and foreign tourists visiting Gaziantep province in Türkiye and their participation in destination food and travel activities, as well as examining the mediating role of destination familiarity. The research model includes three sub-factors for travel lifestyle: preference for proximity and comfort, interest in new and local culture, and preference for activities and adventures. While preference for destination food activities has two sub-factors: interest in food activities and tasting local flavors. Additionally, destination familiarity and preference for destination travel activities are the measures used in the research model. The research sample consists of domestic and foreign tourists visiting Gaziantep between March and April 2022; 418 questionnaires were filled in by participants chosen by random sampling. Data analysis was made using SPSS and SmartPLS. As reflective and formative scales were used together in the data analysis, the partial least squares method (PLS-SEM) was used. The research results suggest that preference for proximity and comfort, interest in new and local culture, preference for activities and adventures, and destination familiarity have a positive significant effect on interest in food activities. While interest in the new and local culture and preference for activities and adventures, have a positive significant effect on tasting local flavors; preference for proximity and comfort and destination familiarity do not have such an effect. It was also found that preference for proximity and comfort, interest in the new and local culture, preference for activities and adventures, and destination familiarity have a positive and significant effect on preferences for destination travel activities. Lastly, interest in new and local culture and preference for activities and adventures have a positive significant effect on destination familiarity while preference for proximity and comfort do not.
Źródło:
Turyzm; 2024, 34, 1; 121-134
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The historic town of Sandomierz as a tourist destination
Autorzy:
Faracik, Robert
Powiązania:
https://bibliotekanauki.pl/articles/627506.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Sandomierz
historic town
tourism
Opis:
Towns are tourist destinations because of their material heritage, cultural events as well as a wide range of other attractions. A special role in contemporary tourism development is played by historic towns that offer tourists not only heritage but also combine their genius loci with contemporary human needs. Sandomierz is one of the oldest Polish towns with its origins going back to the early Piast period. The thousand years of its history is visible in a well-preserved urban-architectural complex which has successfully survived both world wars in the 20th c. Today's image of ‘tourist’ Sandomierz is connected with the TV serial of Ojciec Mateusz. The story, set in Sandomierz, has become a tourist attraction as well as an important means of promotion and creating an image of the town as a pleasant and hospitable place. The role of the serial as a factor for tourism development in terms of tourism infrastructure and volume of tourists dates from 2008. Sandomierz offers much else that has created favourable conditions for the development of new forms of tourism.
Źródło:
Turyzm; 2017, 27, 2; 35-43
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ czynników lokalizacji na konkurencyjność ośrodka narciarskiego
Autorzy:
Żemła, Michał
Żemła, Anna
Powiązania:
https://bibliotekanauki.pl/articles/1797609.pdf
Data publikacji:
2006-06-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
ośrodek narciarski
lokalizacja
konkurencyjność
winter sports destination
location
competitiveness
Opis:
W artykule wskazano na lokalizację jako na jeden z podstawowych czynników kształtujących konkurencyjność ośrodka narciarskiego (uważanego za obszar, na terenie którego świadczone są usługi podstawowe i dodatkowe dla narciarzy). Omówiony został także wpływ i znaczenie poszczególnych czynników lokalizacji na funkcjonowanie ośrodka narciarskiego.
The authors point to location as one of the basic factors affecting the competitiveness of a winter sports destination (understood as an area where skiers are provided with both basic and complementary services). The effect and significance of individual location factors as regards the functioning of a winter spoils destination have also been discussed.
Źródło:
Turyzm; 2006, 16, 1; 71-83
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Crime in tourism destinations: Research review
Autorzy:
Lisowska, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/627662.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
crime
tourism
tourism crime
tourist destination
sense of security
threat of crime
Opis:
Tourism has become a common phenomenon, very important for various reasons, especially for developing regions and countries, and which in consequence has been perceived as positive. However, increasingly commonly works have cast a slightly different look. Tourism leads to a temporarily increased number of people in a relatively small area, and contributes to the introduction of ‘strangers’ to local communities which can lead to problems such as crime. On the other hand, a higher risk of being a victim may lead to the reduced attractiveness of a given destination. A small number of studies in this field draw attention to this, concentrating on a general outline of their interdependence but specific urban tourist areas are rarely the subject of research. This review covers various works on the relationship between tourism and crime.
Źródło:
Turyzm; 2017, 27, 1; 31-39
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Crisis-led transformation or no transformation at all? A multifaceted inquiry towards destination recovery
Autorzy:
Singh, Ramjit
Dogra, Jeet
Mir, Mudasir Ahmad
Karri, Venkata Rohan Sharma
Powiązania:
https://bibliotekanauki.pl/articles/52055010.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
destination recovery
COVID-19
crisis
transformation
stakeholders
Opis:
Though there has been an upward rise in the number of publications on COVID-19, tourism and hospitality, researchers have turned a blind eye towards conducting a multifaceted stakeholder assessment of its impact on a given destination and the possible effects of recent developments on the destination’s recovery. To address the latent gap, this study first attempts to assess the impact of COVID-19 on various aspects of a destination’s businesses, workforce and the local community. Taking into consideration the recent pharmaceutical developments and ease in travel restrictions, it then explores the effects of such an intervention on the destinations’ recovery process. 142 valid questionnaires were collected from employees of travel agents, tour operators, transport operators and hotels in the northern part of India. Subsequently, PLS-SEM (partial least squares structural equation modeling) was applied using SmartPLS to test the proposed hypotheses. Through two individual studies in September 2020 and November 2021 i.e. at different stages of the pandemic, this study not only offers insights into the current status of destination recovery but also tests the validity and applicability of recent publications, their proposed recommendations and future practices. Recovery at a destination was found to be a result of the recovery of its businesses, workforce and community. These factors also had positive and negative impacts on each other. The article further suggests the low transformational ability of the pandemic in the context of tourism and hospitality. It is amongst the first few studies to have carried out a temporal assessment of stakeholders for an investigation into the pandemic’s impact on destinations in addition to their recovery.
Źródło:
Turyzm; 2023, 33, 1; 137-152
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
SWOT analysis in the formulation of tourism development strategies for destinations
Autorzy:
Goranczewski, Bolesław
Puciato, Daniel
Powiązania:
https://bibliotekanauki.pl/articles/627492.pdf
Data publikacji:
2010
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
strategic management
SWOT analysis
tourism development strategy
destination
Opis:
The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.
Źródło:
Turyzm; 2010, 20, 2; 45-53
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Revisiting perceived determinants of tourism destination competitiveness among tourists: The case of national parks in Sarawak, Malaysia
Autorzy:
Thong, Jun-Zhou
Lo, May Chiun
Ramayah, Thurasamy
Mohamad, Abang Azlan
Powiązania:
https://bibliotekanauki.pl/articles/52057141.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
endowed resources
created resources
supporting resources
destination competitiveness
structural equation modeling
Opis:
The present study aims to widen the existing literature by discovering potential determining factors at selected ecotourism destinations, primarily involving Bako, Niah, Kubah, Gunung Gading and Gunung Mulu National Parks. A closed questionnaire was answered by 188 respondents. Preliminary analyses were performed and partial least square structural equation modeling was employed as the analytical measure, thus discovering the significant role of destination resource constructs in the enhancement of ecotourism competitiveness in Sarawak, Malaysia. The statistical findings of the current work revealed that endowed resources (natural resources and cultural heritage attractions), created resources (range of activities) as well as supporting resources (destination accessibility and quality of tourism services) lead to enhanced tourism destination competitiveness. The research adds to the growing body of knowledge examining the perspectives of tourists towards the determining factors of destination competitiveness, while providing meaningful insights for industry actors, thus enabling effective planning of management and development. The present work offers empirical evidence that gives information for industry stakeholders, including business operators, policy makers and tourism planners in order for natural tourism destinations to prosper.
Źródło:
Turyzm; 2023, 33, 1; 93-107
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Travel decision making through blogs and vlogs: An empirical investigation on how user-generated content influences destination image
Autorzy:
Jog, Deepti R.
Alcasoas, Nelissa Andrea
Powiązania:
https://bibliotekanauki.pl/articles/52057362.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
blogs
vlogs
travel decision-making
tourist experience
tourism marketing
Indian tourist’s opinions
destination marketing organizations
Opis:
Tourist decision-making is based on the information available before visiting a destination. Although marketing content has a role to play, user-generated content (UGC) has gained momentum in recent years. This study considering the role of travel blogs and vlogs created by the user, aims to comprehend the role of these information sources in the decision-making of their consumers. The present research investigates the preference of travelers for UGC and its role in travel decision-making over other marketing information generated by destination marketing organisations (DMOs). The study is based on responses from 220 Indian tourists via an online web-based survey conducted using a structured questionnaire and applying multi-stage sampling. The study findings reveal a strengthened preference for blogs and vlogs among travelers compared to traditional DMO marketing content. The study provides implications for industry players that can help engage their visitors in UGC creation and dissemination for better marketing by suggesting suitable strategies for tourism.
Źródło:
Turyzm; 2023, 33, 2; 19-28
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Implementacja metody the St. Gallen Model for Destination Management (SGDM) w polskich Karpatach: Studium przypadku sześciu bieszczadzkich gmin
Autorzy:
Klimek, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/627905.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
destynacje górskie
holistyczne zarządzanie turystyką
model SGDM
Opis:
Bieszczady są jednym z pasm górskich leżących w polskich Karpatach. Ich walory przyrodnicze i kulturowe przyciągają corocznie do tej destynacji tysiące polskich i zagranicznych turystów. Pomimo wielu objętych ochroną miejsc o szczególnych walorach przyrodniczych (np. Bieszczadzki Park Narodowy, Rezerwat Biosfery UNESCO i obszary Natura 2000) Bieszczady borykają się obecnie z różnymi problemami środowiskowymi i społecznymi, które często wynikają z dynamicznego, ale chaotycznego rozwoju turystyki na ich obszarze. Brak wspólnej wizji długofalowego rozwoju turystyki (na poziomie gminnym i regionalnym) stanowi jedno z głównych wyzwań, przed którym stoją obecnie podmioty publiczne i prywatne wielu gmin bieszczadzkich. W artykule zaprezentowano rezultaty wdrożenia innowacyjnej metody zarządzania destynacjami – The St.Gallen Model for Destination Management (SGDM) – w wybranych bieszczadzkich gminach. Zastosowana metoda umożliwiła lokalnym „aktorom” turystycznym (publicznym i prywatnym) przystąpienie do procesu holistycznego zarządzania miejscami recepcji turystycznej poprzez identyfikację kluczowych segmentów rynku. W pracy przedstawiono pierwszą próbę zastosowania metody SGDM w Polsce.
Źródło:
Turyzm; 2019, 29, 2; 57-69
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 27

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