- Tytuł:
- Implementing new marketings strategies in scientific and research institutions
- Autorzy:
- Pluta-Olearnik, M.
- Powiązania:
- https://bibliotekanauki.pl/articles/213083.pdf
- Data publikacji:
- 2012
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
new marketing strategies
marketing concepts
network organizations
marketing communication
direct research - Opis:
- The goal of the work is to show the character and dynamics of changes in the environment of companies and market institutions and highlight the directions in which marketing strategies are going as a response to the new challenges. A detailed area of analysis is the R&D sector. Institutions from this sector have to adapt their activities to the requirements of the environment by using the concept of relationship marketing and the concept of customer value management. In the work secondary sources of information in form of specialist publications, research results of specialized agencies and the results of the author’s own research were used. Moreover, the work includes two examples presenting the models of functioning on the R&D market, based on modern organization and marketing solutions.
- Źródło:
-
Prace Instytutu Lotnictwa; 2012, 2 (223); 83-96
0509-6669
2300-5408 - Pojawia się w:
- Prace Instytutu Lotnictwa
- Dostawca treści:
- Biblioteka Nauki
Artykuł