- Tytuł:
- Marketing in manufacturing company
- Autorzy:
- Kowalczyk, Anna
- Powiązania:
- https://bibliotekanauki.pl/articles/1179756.pdf
- Data publikacji:
- 2017
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
management
marketing
production company
sustained growth - Opis:
- Activity of manufacturing companies is based on managing the resources and relations with contractors and customers. In this last case marketing is important. Without the respectively selected marketing instruments and elaborated schemes and standards of conduct, companies would not have a chance for survival in the market economy. Production of goods is not done with the sole purpose of gaining company’s profits, but it is simultaneously oriented on satisfaction of customers needs, and according to this one cannot exist without another. The purpose of this papers is rationalization of knowledge about marketing in manufacturing companies in the field of sustained growth [1].
- Źródło:
-
World Scientific News; 2017, 72; 392-397
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł