- Tytuł:
- Internet meme as meaningful discourse: Towards a theory af multiparticipant popular online content
- Autorzy:
- Nowak, Jakub
- Powiązania:
- https://bibliotekanauki.pl/articles/471127.pdf
- Data publikacji:
- 2016
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
Stuart Hall
internet meme
popular culture
communication theory
model of communication
internet - Opis:
- Departing from the cultural studies semiotic approach, this chapter seeks to analytically review shifis in roles of media users given increasingly participation-oriented media tools. Drawing upon the re-interpretation of Stuart Hall’s seminal encoding/decoding model of communication, the author proposes a theoretical concept of internet meme perceived as multiparticipant popular online content combining modalities of traditional (vertical and culture industryoriginated) and new (horizontal and peer-reproduced) modalities of media production and consumption. Thre author problematizes this concept by recontextualizing several aspects of Hall’s theory: 1) theoretical appropriation of four stages of Hall’s “chain of discourse” (messages’ production, circulation, use, reproduction) to a new — highly converged — media environment; 2) ambiguous status of internet meme’s authorship; 3) new contexts for analyzing internet memes, including: online pop-culture modalities, different strategies of “old” and “new” culture industries, Intellectual Property Rights policies.
- Źródło:
-
Central European Journal of Communication; 2016, 9, 1(16); 73-89
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł