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    Wyświetlanie 1-7 z 7
    Tytuł:
    American political campaigns
    Autorzy:
    Benoit, William L.
    Powiązania:
    https://bibliotekanauki.pl/articles/471298.pdf
    Data publikacji:
    2009
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    American
    campaigns
    messages
    democracy
    Opis:
    This essay provides a perspective on political campaigns in the United States. First, the historical background is discussed. Then the style of political actors is addressed. Campaign practices and the role of the media in elections are described. Finally, political culture and professionalization are discussed.
    Źródło:
    Central European Journal of Communication; 2009, 2, 2(3); 225-231
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Political advertising - a research overview
    Autorzy:
    Holtz-Bacha, Christina
    Powiązania:
    https://bibliotekanauki.pl/articles/471322.pdf
    Data publikacji:
    2018
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    polotical advertising
    elections
    campaigns
    Opis:
    In the United States electoral advertising on television has always been the most important campaign tool. Even though social media are gaining relevance, a major share of the campaign budget still goes into TV advertising. In other parts of the world, electoral advertising on television is much more regulated, which may be the reason why this campaign tool has not reached the same relevance as in the U.S. Th is article provides a comprehensive overview of the different research perspectives and in particular discusses differences between the role of electoral advertising in the U.S. and other countries, which also pose a challenge for international comparisons.
    Źródło:
    Central European Journal of Communication; 2018, 11, 2/21; 166-176
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018
    Autorzy:
    Grusell, Marie
    Nord, Lars
    Powiązania:
    https://bibliotekanauki.pl/articles/471043.pdf
    Data publikacji:
    2019
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    political advertising
    television
    Sweden
    election campaigns
    hybridization
    Opis:
    Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.
    Źródło:
    Central European Journal of Communication; 2019, 12, 3/24; 282-298
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Transformations in second-order campaigning: A German-Finnish comparison of campaign professionalism in the 2004 and 2009 European parliamentary elections
    Autorzy:
    Tenscher, Jens
    Mykkänen, Juri
    Powiązania:
    https://bibliotekanauki.pl/articles/471145.pdf
    Data publikacji:
    2013
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    professionalization
    election campaigns
    European parliamentary elections
    political parties
    Germany
    Finland
    Opis:
    In this article, we address the problem of measuring professionalism of political cam- paigns in European parliamentary elections. We use a comparative research design with party-level campaign data from two fairly similar EU member states, Germany and Finland, and two elections, 2004 and 2009. Th eoretically, our analysis is based on the so-called party-centred theory of profes- sionalism, which puts an emphasis on party characteristics in explaining the variance of campaign professionalism. We hypothesize that besides observing increasing party-level campaign professional- ism in time and higher levels of professional campaigning in Germany, professionalism is positively associated with a party’s size, its right-wing orientation and recent change of leadership. We found support for the time-eff ect and party size, whereas evidence in country comparison, ideological orien- tation and change of leadership was inconclusive, suggesting signifi cant diff erences among countries and elections. It also seems that the political left harbours the most professional parties. Th is calls for a re-evaluation of the party-centred theory of campaign professionalism.
    Źródło:
    Central European Journal of Communication; 2013, 6, 2 (11); 171-187
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Local media and the “political brand”: Candidates attributes portrayed on local media and their consequences on public perceptions
    Autorzy:
    Zamora, Rocío
    Powiązania:
    https://bibliotekanauki.pl/articles/471304.pdf
    Data publikacji:
    2010
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    personalization
    political brand
    electoral campaigns
    attribute agenda-setting
    local media
    Opis:
    Mass media portraits are key factors for a candidate running for local and regional elections, where low name recognition demands mass media coverage in order to build his “political brand.” Attribute agenda-setting effects are more usual in these circumstances where media focus on certain candidate aspects could play a key role in the social learning of political candidates. This paper focuses on the role of local media in setting the “political brand” of two main candidates during 2007 regional elections in Murcia (Spain) underlining either emotional aspects for a more “human” candidate or professional aspects, trying to see the relevance of media content analysis (print and broadcasting) on public opinion, by using a survey (N = 818) conducted during the campaign.
    Źródło:
    Central European Journal of Communication; 2010, 3, 2(5); 283-297
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Functional theory of political discourse. Televised debates during the parliamentary campaign in 2007 in Poland
    Autorzy:
    Dudek, Patrycja
    Partacz, Sławomir
    Powiązania:
    https://bibliotekanauki.pl/articles/471200.pdf
    Data publikacji:
    2009
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    political discourse
    political messages
    political campaigns
    Polish leaders debates
    comparative analysis
    Opis:
    The aim of the paper is to implement a new and so far unfamiliar theoretical perspective into Polish communication science. Although the functional theory of political discourse discussed here originated on the ground of American empiricism, it aspires to be perceived as an international theory which may be successfully applied in analyses of political messages in various countries. Thus, the authors of presented paper aim not only at transporting onto Polish humanities premises and theoretical presumptions but also at verifying their adequacy in Polish political stage based on com- parative analysis obtained from research performed by American and Israel scholars.
    Źródło:
    Central European Journal of Communication; 2009, 2, 2(3); 367-379
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Regional — national — supranational. How the German press covers election campaigns on different levels of the political system
    Autorzy:
    Wilke, Jürgen
    Leidecker, Melanie
    Powiązania:
    https://bibliotekanauki.pl/articles/471190.pdf
    Data publikacji:
    2013
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    Germany
    election campaigns
    election coverage
    political system
    political communica- tion
    quantitative content analysis
    Opis:
    Th e analysis of election campaigns is a long-standing tradition in communication sci- ence. Since the classic Erie County study (1944) there have been multiple studies on how the mass media cover parliamentary and presidential elections. But the studies primarily focused on elections at the national level and a growing number also at an international level. Th e role of the mass media in regional elections has been analysed considerably less oft en. One fi eld which has been neglected so far is to compare press coverage on the aforementioned three levels of the political system, namely the regional, the national, and the supranational level. Our quantitative content analyses of German newspapers (2009–2011) show if and how much election campaign coverage on these three levels diff ers. Because of these diff erences we propose to distinguish between fi rst-rate coverage (of national elections), second-rate coverage (of regional elections), and third-rate coverage (of European elec- tions). Th e gap between these levels may result in diff erent perceptions of the campaigns by the public.
    Źródło:
    Central European Journal of Communication; 2013, 6, 1(10); 122-143
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-7 z 7

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