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Wyświetlanie 1-15 z 26
Tytuł:
Metaphor as a persuasive tool in business strategy
Autorzy:
Drożdż, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/577096.pdf
Data publikacji:
2012
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
conceptual metaphor
business strategy
market
bridging metaphor
Opis:
The article aims to discuss the levels of application, efficiency, as well as potential dangers and methods of avoiding them which can be encountered while applying metaphors in formulating a business strategy. The theory underlying the research is the Conceptual Theory of Metaphor by Lakoff and Johnson (1980) and the analysis was based on an article presenting a new business strategy – the Blue Ocean Strategy devised by Kim and Mauborgne (2005a).
Źródło:
Linguistica Silesiana; 2012, 33; 95-103
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A cognitive perspective on basic generic metaphors and their specific-level realizations
Autorzy:
Khatin-Zadeh, Omid
Banaruee, Hassan
Yazdani-Fazlabadi, Babak
Powiązania:
https://bibliotekanauki.pl/articles/2121363.pdf
Data publikacji:
2022
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
Mapping
Metaphor comprehension
Generic metaphor
Isomorphic
Base domain
Target domain
Opis:
By conducting an examination of the mapping process in metaphor comprehension, this article suggests that a set of superficially different metaphors can be considered to be isomorphic to an underlying generic metaphor. In other words, a set of seemingly different metaphors with different domains can be categorized under a single generic metaphor. The generic metaphor is in the general form of X is in some kind of semantic relationship with Y. When this generic metaphor is realized in specific-level forms, a number of metaphors are produced which are isomorphic to each other, although their domains could be completely different in appearance. In other words, there is a deep homogeneity among a set of concretely different metaphors. A generic metaphor can be seen as a semantic frame for all specific metaphors that are isomorphic to it. Since base and target domains of a given metaphor can be very different in terms of concrete features, the mapping of the base into the target must be mediated by the domain of its underlying generic metaphor.
Źródło:
Polish Psychological Bulletin; 2022, 53, 2; 60-65
0079-2993
Pojawia się w:
Polish Psychological Bulletin
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The biblical metaphors of sin: a cognitive-semantic perspective on the English version of the Bible
Autorzy:
Kuczok, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/2050938.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
sin
conceptual metaphor
Bible
conceptualization
preconceptual image schemas
ontological metaphor
cultural scripts
Opis:
The present paper aims at analyzing the conceptual metaphors for sin identified in the English version of the Bible. The experience of moral evil belongs to basic human experiences and in theological interpretation, its existence is the reason for the salvation brought to people by Christ. However, from the semantic point of view, the concept of sin itself is highly abstract and difficult to defi ne. In order to conceptualize that notion, people frequently employ conceptual metaphors which enable them to refer to the abstract through the use of the concrete. This study is based on the English translation of Scripture published as the New Revised Standard Version, Catholic Edition (2007[1989]). That version of Scripture is a revised edition of the famous King James Bible (1611) and it is widely used among Christians representing various denominations. The identifi ed sin metaphors are based on either sensorimotor or cultural experience. There are conceptualizations of sin that are motivated by preconceptual image schemas, ontological metaphors, and metaphors that combine cultural scripts and image schemas.
Źródło:
Linguistica Silesiana; 2018, 39; 171-186
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The semantic scope of English animal-specific surnames
Autorzy:
Kiełtyka, Robert
Powiązania:
https://bibliotekanauki.pl/articles/2050941.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
metaphor
metonymy
animals
surnames
motivation
Opis:
In this paper an attempt will be made to analyse a number of surnames either directly derived from animal names or variously associated with representatives of the animal world which may be said to embody and provide a variation on the general conceptual metaphor HUMAN BEING IS ANIMAL and/or the ANIMAL NAME FOR PERSON ASSOCIATED WITH THAT NAME metonymy. Animal-related surnames represent a fragment of the English lexicon where morphology and (broadly understood) semantics meet and exert mutual infl uence on each other. It seems that in animal-based nomination language users employ such morphological mechanisms as, for example, affixation or compounding which, in turn, seem to be conceptually motivated by metaphor and metonymy.
Źródło:
Linguistica Silesiana; 2018, 39; 153-170
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
From unbehelod to naked as a jaybird – expressing nakedness in English
Autorzy:
Grząśko, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/2050907.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
nakedness
taboo
euphemism
cognitive approach
metaphor
Opis:
In this paper we shall discuss the semantics of the lexical items which have been employed with reference to nakedness. The theoretical framework adopted in this article is that of cognitive linguistics, whose emergence in the second half of the 20th century gave a new impetus to semantic research. In particular, we shall discuss the words which denoted nakedness in the past, but which fell into oblivion (e.g. unbehelod, nscrȳdd), we shall also focus on the similes (e.g. as naked as a jaybird, naked as a robin, naked as a worm, naked as a needle) as well as the phrases and idioms (e.g. mother naked, belly naked, in the buff, in stag, in the altogether, in the nude, in one’s birthday suit, in a state of nature, in the raw) which pertain to the conceptual category NAKEDNESS. Furthermore, we attempt to answer the following research questions: (1) What processes are the most productive in terms of creating new synonyms of nakedness? (2) How many metaphorical schemas can be formulated on the basis of the analysis? (3) How many and which conceptual domains play a crucial role in the rise of the new lexical items whose senses are connected with the conceptual category NAKEDNESS?
Źródło:
Linguistica Silesiana; 2018, 39; 95-118
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Hindi, Polish and translation. Faces of language contact in the contemporary English
Autorzy:
Kuźniak, Marek
Powiązania:
https://bibliotekanauki.pl/articles/2050908.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
language contact
metaphor
cognitive linguistics
translation
Opis:
This paper has two parts to it. The fi rst part is about the presence and possible impact of Hindi and Polish as foreign words in the contemporary English language. This is measured via the proposed tool of CRAC (Cumulative Average Relative Count). The research is done on the basis of the British National Corpus (2001, 2007) and Longman Pronunciation Dictionary (2004, 2009). The focus is laid on the overriding heuristic metaphor LANGUAGE LAWS are PHYSICAL LAWS, where laws of lexical assimilation are viewed as analogous to physical laws of gravity. The second part marks the transition from a theoretical-descriptive perspective into a more practical, intercultural dimension. It is about translation of foreign proper names from the viewpoint of legal (certified) translation. This is a significant issue as many foreign words are actually proper names in English. This part relates then to specific controversies and proposed solutions concerning translation of Polish and Hindi proper foreign names in view of the presence and absence of their diacritic forms in English. The framework for adoption of the argument are institutionally established standards of certified translation practice in Poland.
Źródło:
Linguistica Silesiana; 2018, 39; 267-285
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
On figuration of gender in English
Autorzy:
Bierwiaczonek, Bogusław
Powiązania:
https://bibliotekanauki.pl/articles/2119995.pdf
Data publikacji:
2022
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
gender
metaphor
metonymy
syntaphor
degenderization
metaphtonymy
Opis:
The paper deals with figurative lexical resources of English in the conceptual domain of gender. The presentation and analysis are carried out in terms of the most productive cognitive processes of semantic extensions leading to gender senses of particular lexical units. These processes include various kinds of metaphor, e.g. objectification and zoometaphor, and metonymy, as well as a less familiar concept of syntaphor. Of particular importance are the cases of a new kind of metaphor, called “transgender metaphor” and an integration of metonymy with metaphor in the development of a taboo lexeme cunt used to refer to male referents.
Źródło:
Linguistica Silesiana; 2022, 43; 341-371
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
La doppia natura del fuoco nei portali femminili
The Dual Nature of Fuoco (Fire) in Feminine Portals
Autorzy:
Paliczuk, Aleksandra
Pastucha-Blin, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/2081175.pdf
Data publikacji:
2017
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
fire
conceptualization
metaphor
valuation
discourse online
Opis:
The work is an attempt to show how the concept of fuoco (fire) is conceptualized in Italian persuasive discourse regarding the health and beauty of women. The conducted research (mainly based on the notion of metaphor by G. Lakoff and M. Johnson) reveals a number of relationships among the analysed concept and many others – related to both the physical and mental sphere of a modern woman. The valuation of fire is also noteworthy, as the fire functions in the linguistic system as a neutral concept, while in the corpus subjected to analysis, depending on the context, it gains positive or negative characteristics.
Źródło:
Kwartalnik Neofilologiczny; 2017, 1; 54-65
0023-5911
Pojawia się w:
Kwartalnik Neofilologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Patterns of metaphor-metonymy interaction in animal-specific complex lexical units
Autorzy:
Kiełtyka, Robert
Powiązania:
https://bibliotekanauki.pl/articles/2051098.pdf
Data publikacji:
2019
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
metaphor
metonymy
animal-specific
complex lexical unit
Opis:
The aim of this paper is to analyse various animal-specific complex lexical units together with patterns that can be held responsible for their underlying conceptual structure. Many examples of the data investigated in the paper seem to represent compounds as they are traditionally understood in the literature of the subject (see, among others, Bauer 2003; Katamba and Stonham 2006; Lieber and Štekauer 2009; Fàbregas and Scalise 2012; Bauer et al. 2013); however, others do not meet the basic criteria for compoundhood as postulated by, for example, Altakhaineh (2016). In my research I use the term animal-specifi c complex lexical units with reference to all animal-related composite expressions being the result of the working of metaphor-metonymy interaction.
Źródło:
Linguistica Silesiana; 2019, 40; 225-256
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
There’s more to banter than meets the eye: On the dire consequences of flirtation in Billy Wilder’s “Double Indemnity” (1944) from the cognitive perspective
Autorzy:
Grząśko, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/2120016.pdf
Data publikacji:
2022
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
film noir
flirtation
metaphor
metonymy
Double Indemnity
Opis:
This paper employs the Cognitive Linguistics paradigm to argue that flirtation, especially verbal, may be interpreted as a phenomenon resulting from the working of two conceptual mechanisms, namely metaphor and metonymy. As far as the corpus of the present paper is concerned, the analysis is predominantly based on dialogues extracted from the film “Double Indemnity” (1944) directed by Billy Wilder.
Źródło:
Linguistica Silesiana; 2022, 43; 217-235
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Vegetalizations in John Henry Newman’s "Sermons on Subjects of the Day"
Autorzy:
Kuczok, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/2054287.pdf
Data publikacji:
2020
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
vegetalization
metaphor
sermons
Christianity
Great Chain of Being
Opis:
The aim of the paper is to analyze instances of vegetalization, which is the X IS A PLANT metaphor, in John Henry Newman’s collection of sermons, published as Sermons on Subjects of the Day (1843). One group of metaphors are ontological metaphors, whose source domain is an entity (Lakoff, Johnson 2003[1980]). They can be classified as reifications, vegetalizations, animalizations, personifications, and deifications, which corresponds to the hierarchy of the so-called Great Chain of Being. As claimed by Krzeszowski (1997), these metaphors play an important role in expressing the axiological dimension of language, since they can express specific values of their target domains. In Christian discourse, vegetalizations contribute to the conceptualization of such notions from the religious sphere as God, grace, the Kingdom of God, the Christian life, the Church, or evil.
Źródło:
Linguistica Silesiana; 2020, 41; 155-166
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
La concettualizzazione della depressione nel discorso giornalistico italiano
The conceptualisation of depression in the Italian journalistic discourse
Autorzy:
Kuncy-Zając, Anna
Powiązania:
https://bibliotekanauki.pl/articles/2051109.pdf
Data publikacji:
2019
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
depression
metaphor
Cognitive Linguistics
Italian journalistic discourse
conceptualisation
Opis:
The aim of this article is to illustrate the most frequent conceptualisations of depression in the contemporary Italian media discourse. The analyses presented in the paper are mainly based on the cognitive theory of metaphor by George Lakoff and Mark Johnson and form a part of a wider research topic regarding the differences in conceptualisation of depression depending on such factors as the language, the type of the discourse and the personal experience of the author concerning the state of depression. The study revealed that depression is represented the most frequently in the analysed corpus through the frame of disease, and by the metaphors DEPRESSION IS AN ENEMY and DEPRESSION IS A LOCATION, often situated down and taking the form of a container. Less numerous and regular were other kinds of its personifi cations and representations of depression as an object or danger.
Źródło:
Linguistica Silesiana; 2019, 40; 257-271
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Translating corporate image. On translational shifts in mission statements
Autorzy:
Gumul, Ewa
Mamet, Piotr
Powiązania:
https://bibliotekanauki.pl/articles/577028.pdf
Data publikacji:
2011
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
mission statements
translational shifts
grammatical metaphor
lexical choice
Opis:
Mission statement is a genre of corporate management addressed to a large and diversified group of recipients. The aim of the investigated genre is to persuade them to accept the goals and actions of a corporation. It is the choice of relevant generic and register forms which plays a major role in the accomplishment of aims of a mission statement. Almost any contemporary handbook on management addresses the issue of the function and content of a mission statement. This contrasts with the relatively limited interest of linguists in this genre. The analysis presented below draws mainly on the research made by Priscilla Rogers and John Swales (1990), John Swales and Priscilla Rogers (1995), Piotr Mamet (2005), and Maja Wolny-Peirs (2005). The aim of the study is to investigate how certain translational shifts might alter the corporate image of the company. The analysed disourse features cover grammatical metaphor, lexical choice, omission, as well as syntactic and lexical interference.
Źródło:
Linguistica Silesiana; 2011, 32; 179-189
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Extension sémantique de l’unité lexicale dans la perspective de la grammaire cognitive – cas du corps des instruments de musique
Semantic extension of a lexical unit from the perspective of cognitive grammar – the case of corps of musical instruments
Autorzy:
Taraszka-Drożdż, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/2050903.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
Cognitive Grammar
encyclopaedic knowledge
metaphor
metonymy
schema
semantic extension
Opis:
The object of analysis in the paper is semantic extension of a lexical unit. In order to approach it, the author chooses one of the cognitive linguistics theories – Cognitive Grammar (Langacker 1987; 1990; 2000a; 2000b; 2008, etc.). Two of the issues of semantic extension are emphasised. First, it is the grounding of semantic extension in the encyclopaedic knowledge shared by the interlocutors and second, the emergence of the schema implied by the relation of extension. The paper begins with an outline of the postulates of Cognitive Grammar, which are subsequently applied to an analysis of the French lexical unit corps [body], whose extended senses are found in the domain of the structure of musical instruments. In the conclusion the author discusses the dimensions of complexity of the process of semantic extension, one of which is a chain of relations based on metonymy and metaphor.
Źródło:
Linguistica Silesiana; 2018, 39; 237-248
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
На лошади или на коне сидит Медный всадник? (О вкладе грамматической категории рода в лексические значения существительных)
Na loshadi ili na kone sidit Mednyy vsadnik? (On the Contribution of Grammatical Category of Gender to the Lexical Meanings of Nouns)
Autorzy:
Fiedosiuk, Michaił
Powiązania:
https://bibliotekanauki.pl/articles/2032280.pdf
Data publikacji:
2019
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
agreement classes
grammatical category of gender
lexical meaning
innerform
metaphor
Źródło:
Slavia Orientalis; 2019, LXVIII, 1; 137-148
0037-6744
Pojawia się w:
Slavia Orientalis
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 26

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