- Tytuł:
- Press Advertising and the Print Ad Market in the Interwar Period: the Views of Contemporary Specialist Press
- Autorzy:
- Bergmann, Olaf
- Powiązania:
- https://bibliotekanauki.pl/articles/421480.pdf
- Data publikacji:
- 2014
- Wydawca:
- Polska Akademia Nauk. Czytelnia Czasopism PAN
- Tematy:
-
Reklama
ogłoszenie
anons
inserat
prasa
prasoznawstwo
Druga Rzeczypospolita - Opis:
- This article surveys the coverage of press advertising and the print ad market in Poland in the interwar period by leading Polish press analysts and advertising specialists who were also involved in the respective trade organizations. They were concerned about the economic condition of the press at large, the legal and technical problems of the print media, and the inadequate understanding of the importance of advertising by the majority of the publishers and the advertisers themselves. Critical analyses were often backed up suggestions how things might be improved to the benefit of the Polish economy
- Źródło:
-
Rocznik Historii Prasy Polskiej; 2014, 17, 3
1509-1074 - Pojawia się w:
- Rocznik Historii Prasy Polskiej
- Dostawca treści:
- Biblioteka Nauki
Artykuł