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    Wyświetlanie 1-8 z 8
    Tytuł:
    Religious marketing and its impact on the development of business activities in tourism
    Autorzy:
    Hvizdová, Eva
    Powiązania:
    https://bibliotekanauki.pl/articles/2156916.pdf
    Data publikacji:
    2013
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    Religious marketing
    business activities
    tourism
    cultural heritage
    Opis:
    In the past, people were travelling mainly for religious purposes. The first travelers were pilgrims who traveled to places of spiritual enjoyment. In these trips, tourism services were used only partly. Today the situation is reversed. The business of tourism is not easy, but Slovakia has all the prerequisites for its development, particularly in terms of primary supply. Secondary offer is in the business sphere of competence. It is possible to succeed in domestic and international competition in tourism industry by defining opportunities of a country, drawing potential for financial contributions from the European funds as well as from the Ministry of Culture, with the proper use of tools of religious marketing mix and quality management of human resources. The aim of this article was to highlight the growing concerns of the modern phenomenon of entrepreneurial activities in the field of marketing in relation to religion.
    Źródło:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2013, 1(11); 149-159
    1898-0171
    Pojawia się w:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Religious marketing and its impact on the development of business activities in tourism
    Autorzy:
    Hvizdová, Eva
    Powiązania:
    https://bibliotekanauki.pl/articles/2156965.pdf
    Data publikacji:
    2013
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    Religious marketing
    business activities
    tourism
    cultural heritage
    Opis:
    In the past, people were travelling mainly for religious purposes. The first travelers were pilgrims who traveled to places of spiritual enjoyment. In these trips, tourism services were used only partly. Today the situation is reversed. The business of tourism is not easy, but Slovakia has all the prereq- uisites for its development, particularly in terms of primary supply. Second- ary offer is in the business sphere of competence. It is possible to succeed in domestic and international competition in tourism industry by defining op- portunities of a country, drawing potential for financial contributions from the European funds as well as from the Ministry of Culture, with the proper use of tools of religious marketing mix and quality management of human resources. The aim of this article was to highlight the growing concerns of the mod- ern phenomenon of entrepreneurial activities in the field of marketing in relation to religion.
    Źródło:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2013, 2(12); 107-117
    1898-0171
    Pojawia się w:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Religiózny marketing a jeho vplyv na rozvoj podnikateľských aktivít v cestovnom ruchu
    Autorzy:
    Hvizdova, Eva
    Powiązania:
    https://bibliotekanauki.pl/articles/2158856.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    sex education
    special school
    mental disability
    methodology
    sexual and reproductive health
    Opis:
    Authors of the report focus on the analysis of the current situation and problems in implementing institutional sex education in the Slovak school system. Particular attention to the sexual socialization of students with intellectual disabilities in special primary schools with a focus on content analysis and methodological issues of sex education. Emphasize the need for education on sexual and reproductive health, which should be according to the authors compulsory part of the school curriculum not only for students with intellectual disabilities.
    Źródło:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2014, 2(8); 101-107
    1730-0266
    Pojawia się w:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Religious marketing and its impact on the development of business activities in tourism
    Autorzy:
    Hvizdová, Eva
    Powiązania:
    https://bibliotekanauki.pl/articles/2134799.pdf
    Data publikacji:
    2013
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    Religious marketing
    business activities
    tourism
    cultural heritage
    Opis:
    In the past, people were travelling mainly for religious purposes. The first travelers were pilgrims who traveled to places of spiritual enjoyment. In these trips, tourism services were used only partly. Today the situation is reversed. The business of tourism is not easy, but Slovakia has all the prerequisites for its development, particularly in terms of primary supply. Secondary offer is in the business sphere of competence. It is possible to succeed in domestic and international competition in tourism industry by defining opportunities of a country, drawing potential for financial contributions from the European funds as well as from the Ministry of Culture, with the proper use of tools of religious marketing mix and quality management of human resources. The aim of this article was to highlight the growing concerns of the modern phenomenon of entrepreneurial activities in the field of marketing in relation to religion.
    Źródło:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2013, 2(11); 103-113
    1898-8431
    Pojawia się w:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Consumer behaviour and its influence on tourism development
    Autorzy:
    Hvizdová, Eva
    Powiązania:
    https://bibliotekanauki.pl/articles/2135493.pdf
    Data publikacji:
    2013
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    Consumer behavior
    Tourism
    Marketing
    Consumer
    Marketing research
    Opis:
    Consumer behavior in developed economies is the subject of sustained interest, since only the consumer himself decides what kind of services he needs and for which he is willing to pay well. Tourism is considered a major determinant of the development of the national economy and represents a potential of generating a profit from a macroeconomic point of view and also from a microeconomic perspective. The aim of this paper is the analysis and comparison of the views of the individual authors on concepts such as tourism and consumer behaviour. We also want to point out through conducted marketing research on the impact of demographic variables on consumer behavior in tourism.
    Źródło:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2013, 1(10); 63-72
    1898-8431
    Pojawia się w:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Family farm as part of tourism development and sustainability
    Autorzy:
    Hvizdová, Eva
    Suchá, Anna
    Bzdil, Milan
    Powiązania:
    https://bibliotekanauki.pl/articles/2051065.pdf
    Data publikacji:
    2020
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    Family farm
    Alpine dairy
    Tourism
    Sustainability
    Opis:
    At present, various segments of consumers who are looking for quieter alternatives to mass tourism are interested in an authentic stay on farms. The farm does not have this mass character, and therefore meets the requirements of multifunctional agriculture and educational way of spending free time. The development of family farms is very beneficial from several points of view. In this article, we focus on family business in the field of traditional mountain farming, which is devoted only to family farms, mostly of the mature and older generation. At the same time, the article points out the history of mountain farming, sheep breeding, milk processing and the realization of dairy products. The aim of the paper is, based on a case study and a primary quantitative marketing survey, to offer an insight into the possibilities offered by today’s mountain farming, the possibility of using the off-season to offer services to customers in order to improve the financial situation of the farm. Attention is focused on a family farm, which deals with mountain farming and processing of unpasteurized sheep’s milk in Slovakia.
    Źródło:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2020, 3(38); 11-21
    1898-8431
    Pojawia się w:
    Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Teoretické prístupy k skúmaniu spotrebiteľského správania v cestovnom ruchu
    Theoretical approaches to examining consumer behavior in tourism
    Autorzy:
    Hvizdová st., Eva
    Hvizdová ml., Eva
    Powiązania:
    https://bibliotekanauki.pl/articles/501429.pdf
    Data publikacji:
    2012
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    Consumer behaviour
    marketing
    tourism
    individual consumption
    leisure time
    Opis:
    Consumer behavior in developed economies is the subject of constant interest more focused and is contained in many theoretical and practical studies. Consumer behavior has the character of a dynamic nature, ie the growth needs and desires and the possibility of satisfying them changes both quantitatively and qualitatively consumption. Structural changes affect consumer segments, broken down into smaller parts market and leads to greater individualization. High material consumption and consumption of services symbolize prosperity of developed countries, prosperity and high standard of living in them. Qualitative leap in the development of consumer orientation occurred in the sense that it is in developed countries waived unilateral preference of material consumption and emphasizing its quantitative growth. Greater importance and attention is paid to the quality of life, the ethical and aesthetic development. Quality of life is associated with a sense of selfactualization needs, creative personal development, active life position, multiplicity of individual consumption and active multilateral use of leisure time. To understand consumer behavior in the tourism market we should build on the knowledge of theoretical approaches to this issue.
    Źródło:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2012, 1(9); 535-564
    1898-0171
    Pojawia się w:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Segmentácia spotrebiteľov na trhu cestovného ruchu - segmentačné premenné a typológia
    Autorzy:
    Hvizdová st., Eva Hvizdová st.
    Hvizdová ml., Eva
    Powiązania:
    https://bibliotekanauki.pl/articles/2158670.pdf
    Data publikacji:
    2013
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    Consumer
    consumer behaviour
    criteria
    segmentation
    typology
    Opis:
    The concept of market segmentation is closely related to the concept of diversity. Without diverse market with many different people with different history, origin, interests, needs, wants and perceptions, we would hardly be able to segment the market. The diversity of the global market makes the market segmentation attractive, viable and potentially high yield strategy. The segmentation of the tourism market is an important part of understanding consumer behavior and is characterized by intensity.
    Źródło:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2013, 1(5); 71-83
    1730-0266
    Pojawia się w:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-8 z 8

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