Family farm as part of tourism development and sustainability

At present, various segments of consumers who are looking for quieter alternatives to mass tourism are interested in an authentic stay on farms. The farm does not have this mass character, and therefore meets the requirements of multifunctional agriculture and educational way of spending free time. The development of family farms is very beneficial from several points of view. In this article, we focus on family business in the field of traditional mountain farming, which is devoted only to family farms, mostly of the mature and older generation. At the same time, the article points out the history of mountain farming, sheep breeding, milk processing and the realization of dairy products. The aim of the paper is, based on a case study and a primary quantitative marketing survey, to offer an insight into the possibilities offered by today’s mountain farming, the possibility of using the off-season to offer services to customers in order to improve the financial situation of the farm. Attention is focused on a family farm, which deals with mountain farming and processing of unpasteurized sheep’s milk in Slovakia.