Temat: zarządzanie mediami - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Konsekwencje współtworzenia wartości w mediach przez użytkowników
Autorzy:: Kreft, Jan
Powiązania:: https://bibliotekanauki.pl/articles/640290.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: zarządzanie mediami, crowdsourcing, współtworzenie wartości, produser
Opis:: The consequences of co-creation of the value in media by the usersThe usage of activities and emotions in the so-called background, the renaissance of pictography, crowdsourcing, gamification, geolocation, life-streaming and evolution of contactless technology – all of these terms are connected with the mass mobility of the media users and bring about the decline of the world of traditional mass media. Such are the consequences of progress in convergence and advancement of computing and telecommunication technologies. They may also be seen as signs of users’ activity, the result of co-creation of value for stakeholders and by stakeholders of media companies. Co-creation, which not only could, but should be administered.
Źródło:: Zarządzanie w Kulturze; 2013, 14, 4
2084-3976
Pojawia się w:: Zarządzanie w Kulturze
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Strategia publicznej rozgłośni regionalnej na przykładzie Radia Koszalin
Autorzy:: Ostrowski, Piotr
Powiązania:: https://bibliotekanauki.pl/articles/640300.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: publiczna radiofonia, strategia rozwoju , skuteczne zarządzanie mediami, wartość firmy
Opis:: The business strategy of local public radio based on examples from Radio KoszalinThe publication presents the business strategy of a local public radio station based on the example of Radio Koszalin. As far as media management in an unstable situation is concerned, the efficient execution of the strategy is the key factor. Radio Koszalin is the only local public institution that is not supported by the voivodeship. The management board in cooperation with the employees have developed a corporate strategy for years 2012–2014 in order to increase the influence of the local media and improve the company value in the long term. The main purpose of Radio Koszalin is to gain the leading position on the media market within the Central Pomerania region. The new strategy provides an effective realization of the defined objectives.
Źródło:: Zarządzanie w Kulturze; 2013, 14, 4
2084-3976
Pojawia się w:: Zarządzanie w Kulturze
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Zarządzanie mediami w sformalizowanej wielowymiarowej przestrzeni medialnej
Autorzy:: Gawroński, Jerzy
Powiązania:: https://bibliotekanauki.pl/articles/640348.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: Przestrzeń medialna, zarządzanie mediami, sformalizowanie przestrzeni medialnej, podprzestrzenie zarządzania, wektorowy opis przestrzeni medialnej, model podprzestrzeni zarządzania, architektura informacji
Opis:: Media management in a formalized multi-dimensional media sphereThe article proposes new options for media management based on a model approach to the concept of a media sphere. The multidimensional model of a media sphere is envisaged as a place where all media entities (the media and all users of the sphere), which create networks of relations and dependencies, meet with information projected from the sphere of events into the information sphere. For the purposes of the final message, many information items projected in this manner are dropped by the media for various reasons, e.g. because they are too complex, insignificant or incomprehensible. Yet, they may be important for and highly valued by members of the audience. Mass media prefer not to come into conflict with the realities of the public, its needs and expectations; rather than discuss difficult social issues, they prefer to focus on sensational news and entertainment. Management and selection of topics to be covered are frequently the result of coincidences, or intuitions of the editors in charge, which leads to information chaos concealed by pseudo-events and other forms of journalism. Apart from that, media commonly use manipulation. Therefore, it is important to develop new concepts for media management so that they can be liberated from the direct impact exerted by the market, owners, corporations, as well as politics, and to ensure they are firmly rooted in the civic sphere. This is a kind of de-commercialization which may only be achieved through an adequately formalized media sphere and by creating new sub-spheres of management taking into account the needs of all media entities participating in the information transfer. Sub-spheres of management are an instrument supporting institutional and legal, organizational and strategic operations performed by the body monitoring and supervising the media sphere. They allow for more effective and valuable communications addressed to specific groups of the audience. This, however, requires adequate formalization of the media sphere where its internal dynamics is taken into account; such options are available when methods of artificial intelligence are employed for examining the media sphere and predicting media events. The study is the first attempt to clarify this issue, and is the result of a discussion conducted during a seminar on modeling the media sphere at the University of Rzeszów.
Źródło:: Zarządzanie w Kulturze; 2013, 14, 4
2084-3976
Pojawia się w:: Zarządzanie w Kulturze
Dostawca treści:: Biblioteka Nauki

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