Konsekwencje współtworzenia wartości w mediach przez użytkowników

The consequences of co-creation of the value in media by the usersThe usage of activities and emotions in the so-called background, the renaissance of pictography, crowdsourcing, gamification, geolocation, life-streaming and evolution of contactless technology – all of these terms are connected with the mass mobility of the media users and bring about the decline of the world of traditional mass media. Such are the consequences of progress in convergence and advancement of computing and telecommunication technologies. They may also be seen as signs of users’ activity, the result of co-creation of value for stakeholders and by stakeholders of media companies. Co-creation, which not only could, but should be administered.