- Tytuł:
-
Panele internetowe - status metodyczny i kierunki rozwoju
Internet Panels - Methodical Status and Directions of Development - Autorzy:
-
Mazurek-Łopacińska, Krystyna
Sobocińska, Magdalena - Powiązania:
- https://bibliotekanauki.pl/articles/593206.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
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Badania marketingowe
Internet
Platformy internetowe
Internet platforms
Marketing research - Opis:
- Changes occurring in the area of marketing research can be considered from the point of view of internet panels which consist of groups of respondents recruited to take part in different research. The meaning of internet panels is showing especially in the context of growing number of people who decline participation in marketing research. The goal of this article is to highlight premises of internet panels development and stages of managing them taking into consideration determinants of credibility of research done using internet panels. Among the actions rising the credibility of marketing research using internet panels are such things as: maintaining control over sample and the preselection of respondents and material motivating of the participants. This article has a methodical character. It has been based on deepen analysis of existing data and own experience resulting from performing research with the use of internet panel.
- Źródło:
-
Studia Ekonomiczne; 2014, 195; 115-124
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł