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    Wyświetlanie 1-3 z 3
    Tytuł:
    Wymiary oferty na rynku turystycznym
    Dimensions of offers on the tourist market
    Autorzy:
    Panasiuk, Aleksander
    Powiązania:
    https://bibliotekanauki.pl/articles/464904.pdf
    Data publikacji:
    2014
    Wydawca:
    Akademia Wychowania Fizycznego we Wrocławiu
    Tematy:
    rynek turystyczny
    produkt turystyczny
    oferta turystyczna
    tourist market
    tourist product
    tourist offer
    Opis:
    The tourist market is vast and internally complex; it covers an extensive range of economic activities, aimed at demand, which relate to the functioning of the bodies representing directly the tourist industry and many other industries supporting the creation of the tourist offer. Current trends shape tourism development both on its demand side, with the motives of tourist trips, and on the dynamically changing supply side of the market. The aim of the study is to interpret the issue of the tourist offer, as well as to indicate its dimensions. The traditional understanding of the tourist product, both in the narrow and the wide perspective (referring to the area), omits a number of important elements determining the structure of supply targeted at consumers of the tourist market. Applying the concept of the tourist offer in the theoretical and practical context constitutes the basis to draw attention to specific elements crucial to meeting the tourist needs both by tourist enterprises and by tourist destinations. The issue of the tourist offer, especially understood in the setting of a tourist destination, is not represented in scientific literature.
    Źródło:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2014, 46; 119-128
    0239-4375
    Pojawia się w:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Indywidualizacja oferty turystycznej jako konsekwencja trendów konsumpcyjnych i turystycznych
    Tourist offer individualisation as a consequence of consumer and tourist trends
    Autorzy:
    Meyer, Beata
    Powiązania:
    https://bibliotekanauki.pl/articles/465111.pdf
    Data publikacji:
    2015-09-30
    Wydawca:
    Akademia Wychowania Fizycznego we Wrocławiu
    Tematy:
    oferta turystyczna
    trendy turystyczne
    zachowania konsumentów
    tourist offer
    tourist trends
    consumer behaviour
    Opis:
    Consumers’ expectations and needs concerning tourist travelling are to a considerable degree shaped by the trends dominating in the given period. Contemporarily, sustainable development remains the most significant developmental megatrend; it refers to all aspects of socio-economic systems operating, including tourism. Apart from the trends identifying tourist phenomena, it is the progressing process of individualisation (one of the consumer magatrends) that exerts an exceptionally strong influence on the decisions concerning the level of tourist offer personalisation; the process is additionally intensified by the trend of hyper-personalisation. The trends determine the necessity to adjust the tourist offer to the individual needs and expectations of potential tourists. This refers not only to individual tourists, but to mass tourism as well. In the case of individual tourism, offer personalisation has now assumed a new dimension, which consists in basing the travel on the analysis of the customer’s personality and taste. In mass tourism, where there is, by definition, less space for offer individualisation, more and more possibilities of travel personalisation are emerging, and prognoses indicate that profiling and personalising offers for mass tourism participants will also be indispensable in the future.
    Źródło:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 50; 59-66
    0239-4375
    Pojawia się w:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Motywy podejmowania aktywności turystycznej przez osoby starsze ze Stowarzyszenia Promocji Sportu FAN
    Motives of the tourist activity of the seniors form the FAN association
    Autorzy:
    Oleśniewicz, Piotr
    Widawski, Krzysztof
    Powiązania:
    https://bibliotekanauki.pl/articles/464986.pdf
    Data publikacji:
    2016-01-25
    Wydawca:
    Akademia Wychowania Fizycznego we Wrocławiu
    Tematy:
    turystyka seniorów
    motywacje turystyczne
    oferta turystyczna
    seniors in tourism
    tourist motivations
    tourist offer
    Opis:
    Background. The article refers to the motives of the tourist activities undertaken by seniors form the FAN association. The aim of this study is to investigate the situation based on the opinion of two senior sections members of an association dedicated to sport promotion in the Lower Silesia. Material and methods. A short presentation of the association activity is followed by an analysis of the survey responses. The research was performed among 68 seniors. The questions concerned four main topics: the respondents’ personal status and physical condition, the preferred forms of recreational activity, the main purposes of travelling and tourist motivations, and, finally, the most important factors inhibiting the responders’ tourist activity. The group was also asked to assess the tourist offer existing on the local market in Lower Silesia, and especially to emphasise factors that should be changed. Results. The motivations of the senior tourists in the opinion of the interrogated group are different. The most popular form of tourist activity is the sightseeing excursions although the active forms like bicycling, Nordic walking or just walking are very welcomed as well. No matter the form the most frequent motivation reflects the search for the new experience and practising hobby. The other results are quite encouraging – no financial and health problems are pointed among the obstacles since 78% of the group are pleased with its health conditions. The threat may be the lack of the tourist offer dedicated exclusively for this target group and financial support. Conclusions. The tourist motivations of the seniors are different but clearly expressed and their recognition may serve as a good background for the well prepared tourist offer.
    Źródło:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 51; 15-24
    0239-4375
    Pojawia się w:
    Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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