- Tytuł:
- The use of maas services: an example of the Polish Y generation
- Autorzy:
- Szmelter-Jarosz, Agnieszka
- Powiązania:
- https://bibliotekanauki.pl/articles/94785.pdf
- Data publikacji:
- 2019
- Wydawca:
- Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
- Tematy:
-
Mobility-as-a-Service
MaaS
IT
public transport
mobility choices
Y generation
software development
mobile applications - Opis:
- Socio-economic changes and evolving IT environment led to the emergence of new mobility solutions, very popular in urban areas. New Mobility Services (NMS), including Mobility-as-a-Service (MaaS) are now an integral part of short- and longdistance transportation service portfolio in many countries and are offered both by companies (public or private) and individual bidders. The challenge for the service providers is now to adjust the business models of those solutions to the customers’ needs. The particular layers of designing MaaS solutions are crucial to meet the requirements of users, especially young adults (Y generation), considered as the primary target group for MaaS offer. Therefore, the study aims to examine the level of awareness of the MaaS market offer and, in addition, a range of use of those solutions.
- Źródło:
-
Information Systems in Management; 2019, 8, 1; 57-68
2084-5537
2544-1728 - Pojawia się w:
- Information Systems in Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł