- Tytuł:
-
Wykorzystanie systemów CRM w logistyce obsługi klienta
Application of CRM systems in logistics customer service - Autorzy:
- Halicka, K.
- Powiązania:
- https://bibliotekanauki.pl/articles/399098.pdf
- Data publikacji:
- 2010
- Wydawca:
- Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
- Tematy:
-
systemy CRM
logistyka
obsługa klienta
CRM systems
logistics
customer service - Opis:
- In the first part of the paper, definitions of logistics customer service appearing in the literature were presented. Next, computer systems used in logistics customer service were characterised and their functionality was discussed. Further, popularity of the CRM systems in Poland was indicated. At the end of the paper, a ranking of the biggest Polish CRM systems suppliers was presented.
- Źródło:
-
Ekonomia i Zarządzanie; 2010, 2, 4; 49-59
2080-9646 - Pojawia się w:
- Ekonomia i Zarządzanie
- Dostawca treści:
- Biblioteka Nauki
Artykuł