Temat: press in Poland - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: „POSŁANIEC WARMIŃSKI” – PISMO DIECEZJI/ARCHIDIECEZJI WARMIŃSKIEJ W LATACH 1982–2010
„Posłaniec Warmiński” – a letter of the Diocese/ Archdiocese of Warmia in the years 1982–2010
Autorzy:: GUZEWICZ, WOJCIECH
Powiązania:: https://bibliotekanauki.pl/articles/546521.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:: „Posłaniec Warmiński”
the press in Poland
the diocese of Warmia
Opis:: Roman Catholic Archdiocese of Warmia is the oldest diocese in the north-eastern Polish. Can boast of many works in the field of pastoral, organizational and material. In the eighties of the twentieth century initiative of major importance not only was the creation of pastoral journal – „Posłaniec Warmiński”. This letter has played a key role in society, not only in the period of Solidarity but until 2010. The well informed about the life of the universal Church and the Archdiocese of Warmia, including its many pastoral initiatives.
Źródło:: Civitas et Lex; 2015, 1(5); 7-18
2392-0300
Pojawia się w:: Civitas et Lex
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: O konstruowaniu wizualności jako integralnym elemencie polskiej reklamy prasowej
The construction of visuality as an integral element of the Polish press advertisement
Autorzy:: MYŚLAK, DOMINIKA AGATA
Powiązania:: https://bibliotekanauki.pl/articles/546544.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:: advertising
visuality
press advertisement in Poland
Opis:: In the article the author adresses the issue of visuality of press advertisement by adhering to such elements as logotype, colour palette, photography and typeface. The author argues that all those elements should cooperate and guarantee the achievement of a desired effect, including the aesthetic one. In the author’s judgement, the message sent by the advertisement is more powerful when its creators use their knowledge of the psychology of perception. It turns out that in today’s press advertisements two techniques (recommendation and demonstration) are most commonly used alongside simple advertising patterns. The colour palette is quite limited and the designers highlight the contrasting combinations, which may be come as a result of the authors’ reliance on the proven solutions. When it comes to the language of the advertisements, neologisms occur rarely as the audience answers better to clichés.
Źródło:: Civitas et Lex; 2015, 4(8); 17-31
2392-0300
Pojawia się w:: Civitas et Lex
Dostawca treści:: Biblioteka Nauki

Artykuł

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